A Brief History of Apple Innovation
-
Upload
mordecai-jasper -
Category
Documents
-
view
54 -
download
3
description
Transcript of A Brief History of Apple Innovation
![Page 1: A Brief History of Apple Innovation](https://reader036.fdocuments.in/reader036/viewer/2022062314/56812fe3550346895d955b2f/html5/thumbnails/1.jpg)
A Brief History ofApple Innovation
by
Larry MacPhee
Associate Director, e-Learning
Northern Arizona University
![Page 2: A Brief History of Apple Innovation](https://reader036.fdocuments.in/reader036/viewer/2022062314/56812fe3550346895d955b2f/html5/thumbnails/2.jpg)
Disclaimers
• The views expressed are those of the presenter and not necessarily the views of e-Learning or Northern Arizona University
• I have no relatives who work for Apple Computer, but I have made a fair bit of money buying and selling AAPL stock.
![Page 3: A Brief History of Apple Innovation](https://reader036.fdocuments.in/reader036/viewer/2022062314/56812fe3550346895d955b2f/html5/thumbnails/3.jpg)
“It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them”
-Steve Jobs, 1998
![Page 4: A Brief History of Apple Innovation](https://reader036.fdocuments.in/reader036/viewer/2022062314/56812fe3550346895d955b2f/html5/thumbnails/4.jpg)
History
Apple leads the personal computer (PC) industry not in market share, but in innovation. Apple introduces more new technologies to the public than any other computer company, and most of these technologies eventually find their way into all computers. Apple has shaped the PC industry like no other company. Not IBM. Not Intel. Not Microsoft. Not Adobe. Not HP. Not Dell. The following is a list of Apple firsts. Want to see the future computing? Watch Apple.
![Page 16: A Brief History of Apple Innovation](https://reader036.fdocuments.in/reader036/viewer/2022062314/56812fe3550346895d955b2f/html5/thumbnails/16.jpg)
The Dark Years1995-97
• Windows 95• Mac clones• Brain drain• Copland• Performas• Weak CEOs
– Sculley– Spindler– Amelio
• But finally…the return of Steve Jobs
![Page 17: A Brief History of Apple Innovation](https://reader036.fdocuments.in/reader036/viewer/2022062314/56812fe3550346895d955b2f/html5/thumbnails/17.jpg)
12. The iMac1998
Just in time for the Internet
![Page 18: A Brief History of Apple Innovation](https://reader036.fdocuments.in/reader036/viewer/2022062314/56812fe3550346895d955b2f/html5/thumbnails/18.jpg)
13. Wireless1999
Airport
![Page 19: A Brief History of Apple Innovation](https://reader036.fdocuments.in/reader036/viewer/2022062314/56812fe3550346895d955b2f/html5/thumbnails/19.jpg)
14. Digital Video2000
iMovie
![Page 20: A Brief History of Apple Innovation](https://reader036.fdocuments.in/reader036/viewer/2022062314/56812fe3550346895d955b2f/html5/thumbnails/20.jpg)
15. MacOS X2000 ->
MacOS X
![Page 21: A Brief History of Apple Innovation](https://reader036.fdocuments.in/reader036/viewer/2022062314/56812fe3550346895d955b2f/html5/thumbnails/21.jpg)
16. Digital Music
iTunes and iPod
2001
![Page 22: A Brief History of Apple Innovation](https://reader036.fdocuments.in/reader036/viewer/2022062314/56812fe3550346895d955b2f/html5/thumbnails/22.jpg)
17. The Switch to Intel
• Processor parity
• Windows on Mac
Intel
2006
![Page 23: A Brief History of Apple Innovation](https://reader036.fdocuments.in/reader036/viewer/2022062314/56812fe3550346895d955b2f/html5/thumbnails/23.jpg)
18. iPhone
Apple reinvents the cell phone
2007
![Page 24: A Brief History of Apple Innovation](https://reader036.fdocuments.in/reader036/viewer/2022062314/56812fe3550346895d955b2f/html5/thumbnails/24.jpg)
19. AppleTV
Apple tries to repeat iPod’s success with movies
2007
![Page 25: A Brief History of Apple Innovation](https://reader036.fdocuments.in/reader036/viewer/2022062314/56812fe3550346895d955b2f/html5/thumbnails/25.jpg)
20. iPad2010
Apple’s reinvents the computer…again
![Page 26: A Brief History of Apple Innovation](https://reader036.fdocuments.in/reader036/viewer/2022062314/56812fe3550346895d955b2f/html5/thumbnails/26.jpg)
The Future?
The Post-Steve Era
![Page 27: A Brief History of Apple Innovation](https://reader036.fdocuments.in/reader036/viewer/2022062314/56812fe3550346895d955b2f/html5/thumbnails/27.jpg)
More good stuff
• http://www.apple-history.com
• http://www.folklore.org/index.py
![Page 28: A Brief History of Apple Innovation](https://reader036.fdocuments.in/reader036/viewer/2022062314/56812fe3550346895d955b2f/html5/thumbnails/28.jpg)
Why Macintosh?• Not a major target for hackers• Very few viruses affect Macs• Runs the most popular software• Seamless Hardware-OS integration• Low TCO (Total cost of ownership)• High resale value• Innovative industrial design• Supportive user community• High reliability• High customer satisfaction• The choice of creative professionals• Runs Windows too• iOS and MacOS are very similar
![Page 29: A Brief History of Apple Innovation](https://reader036.fdocuments.in/reader036/viewer/2022062314/56812fe3550346895d955b2f/html5/thumbnails/29.jpg)
Why not Macintosh?• Some websites will treat you poorly• Some services come later to Mac• Some applications may not be available• Gaming is a drag• Some hardware/drivers not Mac compatible• Harder to get local repairs• More limited shopping options• International customers have to wait• Costs more up front than a budget PC• Mac haters will pick on you• You can still use your iPod with a PC• Apple can be fickle towards its users
![Page 30: A Brief History of Apple Innovation](https://reader036.fdocuments.in/reader036/viewer/2022062314/56812fe3550346895d955b2f/html5/thumbnails/30.jpg)
Decisions, decisions
• Is it worth it?