Google Analytics for PPC: SMX Israel 2013

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Google Analytics for PPC

January 6, 2013, JerusalemBy: Menucha Zimmerman

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What’s The Difference?


ContextPutting the right context in place


Context for Google Analytics:

Mass of DataSegmentation

Custom Reports


MASS OF DATA


First View in Google Analytics


Google Analytics is a Data Puke


First View in Google Analytics


SEGMENTATION


Dimensions vs. Metrics


CUSTOM REPORTS

They’re like Standard Reporting…just better.


Custom Reports


Standard Report


Three Favorite Custom Reports:

1. Organic Keyword Revenue2. PPC Matched Search Query3. AdWords Campaign Performance


Organic Keyword Revenue


PPC Matched Query Report


AdWords Campaign Performance


Context for Google Analytics:

1. Understand2. Segment3. Analyze


Fav PPC Custom Reports

• Organic Keyword Revenue– http://illum.in/UfAHou

• PPC Matched Search Query– http://illum.in/Ux2fs7

• AdWords Campaign Performance– http://illum.in/Ucq0EG

http://illum.in/UfAHou

http://illum.in/UfAHou

http://illum.in/Ux2fs7





THANKS!

[email protected]://illuminea.com ▪ http://wpgarage.com@miriamschwab ▪ http://facebook.com/miriamschwabSlides available at http://illum.in/ourpresentations

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http://illum.in/ourpresentations

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Google Analytics for PPC: SMX Israel 2013

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