“I am here, Sungai Lima”

这里五条港

Ji Dao Gor Tiao Gang

About Us Walk into beautiful fishing village We are the students who studying Media Studies in New Era College. Public Relations Campaign Planning is a practical subject for students to learn how to apply their Public Relations skills that they had learned from theories. Previously, students were limited themselves in schoolyard for organizing any events, yet, WE —— a total 52 of students and 1 teacher chose to organize a community service campaign which is walking into Sungai Lima (a fishing village) and going to hold a two days exhibition during this August semester. We intend to use our knowledge, skills, and resources to contribute to society as fulfill the concept of “Get from Community, Contribute to Society”. With the most sincere and honest heart, we are walking into this beautiful Terre, Sungai Lima, and collect interesting, valuable stories. We hope that this will be a gift which we contribute to the villagers. Sungai Lima, it is not a bustling and prosperous island like Pulau Ketam, but a fishing village as many household are doing fishery for living. Except for the colourful murals art, tangy shrimp flavour, the unique ships, there are many unknown wonderful and interesting stories here. The old occupations, old histories, old cultures, and old memories will be no longer exists, as it will be replaced with technology developed; people leave and will not be retained, gradually, the precious history and culture are slowly not being taken seriously. Besides, Sungai Lima’s population is decreasing year by year with outflowing of the young generation. The young generations choose to leave their hometown and pursuit their dreams and work in cities. Some of them even are already “forgot” where are they from and the culture from their home. The theme of our campaign is “I AM HERE, SUNGAI LIMA”. As Sungai Lima is a Hokkien village, thus, we intend to add on Hokkien local accent into our theme. In mandarin, our theme is “这里五条港”; in Hokkien we called “Ji Dao Gor Tiao Gang”. It means that we are going to discover the beautifulness of Sungai Lima also bring out a message: “Sungai Lima is our home” among local villagers. During these four months, we will collect the local interesting, wonderful, memorable, cultural and historical stories and present it in words, photos and up to about 20 minutes documentary form. We will hold a two days exhibition (6th and 7th November 2015) at Sungai Lima, all the children and residents will be invited for joining our painting activities, family games, sharing sections, heritage walk and enjoy the refreshments, photo and documentary exhibition and so on. Of course, the souvenirs and special gifts will be prepared. In this two days exhibition, we will exhibit the old and classic photos and the village stories; also, we will prepare some games in order to build a good relationship with local villagers. We hope that we can encourage more students and people to join our protection action of cultural preservation, also want to let them to understand and treasure the historical value of Sungai Lima through this event.

Objectives 1. To discover and record the unique culture and values of Sungai Lima.

2. To promote and preserve the valuable historical and cultural heritage of Sungai Lima.

3. To recognize the contribution of the villagers of Sungai Lima.

4. To share the beautiful cultures and values of Sungai Lima to students and villagers.

5. To promote Sungai Lima tourism.

Strategy Our team will be divided into two major groups: Administration Department and Program/Activity Department. Program Department include: Documentary Team, Interview Team, Photographer Team, and Promoting Team and so on, we are going to complete the tasks below:

1. Literature Review: We will review newspaper, reliable website and books to understand more about the context of Sungai Lima, we want to find out the local unique old occupations, cultures and historical things.

2. Field Trip: During September and October 2015, we will walk into Sungai Lima to collect cultural stories.

3. Interview: We will record down all the information and stories which will be presented in words, photos, drawings. We also will bring our handmade pastries to villagers on Mid-Autumn Festival.

4. Documentary: We intend to record down the beautiful scenery and also the problem they faced by filming documentary. We will separate it into three parts: Overture, summary video clip and full video up to about 20 minutes. After editing, we will upload all the video on Internet for promoting.

5. Editing: We are going to burn the documentary in CD form for selling. On the other hand, all the interviewed stories will be record in booklet.

6. Two days Exhibition: We will organize a Press Conference, all media friends and special guest are invited.

Cultural Mapping Exhibition —— Schedule Theme: “I AM HERE, SUNGAI LIMA”《这里五条港》

Time: 2.00 PM to 5:00PM Venue: SJK (C) SIN BIN

30 October | 2015（Friday）

TIME PROGRAM

2.00 PM Ice-breaking, games

3.00 PM Drawing activities

5.00 PM END

Date: 6th and 7th November 2015

Time: 9:00AM to 5:00PM Venue: PUBLIC AUDITORIUM SUNGAI LIMA

6 November | 2015（Friday）

7 November | 2015（Saturday）

TIME PROGRAM

8.00 AM Morning exercises

10.00 AM Exhibition

12.00 PM Speech

12.35 PM Opening Ceremony

12.40 PM Press Conference

1.00 PM Oscar Lee sharing

2.00 PM Crosstalk

2.15 PM Documentaries

2.30 PM Sharing

3.00 PM Navigation

5.00 PM Closing Ceremony

TIME PROGRAM

10.00 AM Register

11.00 AM Exhibition

12.00 PM Documentaries

12.10 PM Performance

1.00 PM Awards ceremony

2.30 PM Exhibition

4.00 PM Lucky Draw

4.30 PM Documentaries + sharing

6.00 PM END

Timeline

PARTICULAR MONTH August September October November

Literature Review Writing and polishing proposal

Field Trip Interview Collect stories and information

Taking photos, filming documentary

Writing script of stories Editing video

Design Cultural Mapping Promote documentary Share village stories

Prepare games for exhibition days Design Invitation Cards Editing and design booklet Preparing Exhibition Rehearsal Exhibition days Press Conference

6-7/11

Working Photos

Interview Photos

Yuan Fen uncle is 62 years old, the current only one shipbuilding man in Sungai Lima. He is a tender and attentive man, as having a very good technique in building handcrafted ships.

Sungai Lima is a shrimp fishing village. Men are working as fisherman who will boat to the sea to catch marine products for every one week.

Wong Ai Ban (translated from Mandarin), 70 years old, a traditional fishing net weaver long for 20 years. “Seven star net” is the type of fishing net used by fisherman, as it only will catch the mature and big fish but not small marine products.

Many household are doing fishery for living. At the free time, children will help their parents to pick out the shrimps.

Sungai Lima is a village full of bicycle, everyone is bicycle travel. Along the way, you can see the rows of bicycle parking everywhere. They do not worry bicycle stolen but willing borrow to you if you need it.

Oscar Lee, the cultural researcher of Sungai Lima is one of our interviewees. He used industrial property perspective to study story and development of this fishing village.

CHOP SENG LEE is an almost 35 years old historical grocery shop. It is not only a place for villagers to buy their daily necessities, but also a rest stop for chatting and drinking tea and coffee.

We met alumnus of SJK(C) SIN BIN who born in 1986. They are very warm and welcoming us. They shared their childhood stories to us as they liked to catch crabs, playing marbles, hopscotch and always jump into sea for swimming and so on. Although it is after a lapse of ten years, they still have not forgotten each other's face. They love Sungai Lima, as it is the most beautiful native land for them, forever.

“I am here, Sungai Lima”

Cultural Mapping Exhibition 这里五条港社区展览

Ji Dao Gor Tiao Gang Public Relations Campaign Planning, August 2015 Media Studies Department New Era College Tel: 0163634112

newerapr2015@gmail.comEmail: 2015 年 8 月份公关实务课 新纪元学院媒体研究系