Anouk willems main stage - 2012

A Presenta*on from The Fes*val of NewMR – Main Stage

5 December 2012

No environment is 100% mobile-‐free anymore

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Anouk Willems InSites Consul<ng

No environment is 100% mobile-free anymore

35%

41%

64%

Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3

Welcome in the mobile research space!

Are you ready to jump? Anouk Willems, InSites Consulting, The Netherlands

Festival of NewMR 2012 - Main Stage - Session 3

Are you ready for the mobile MRX quiz?


New Opportunities New Risks


Exploring

Mobile Research Space

? ? ?


Recruitment

Mobile = online + offline research

Opportunity


Should we worry?

Socio demographics Technological advanced Engagement


Exploring


? ? 1/Recruitment


Mobile marketing


Profile?

Impact?

Satisfaction?


Time to reach 400 participants?

4 hours 4 days 4 weeks Anouk Willems, InSites Consulting, The Netherlands

Festival of NewMR 2012 - Main Stage - Session 3

Get access to real behaviour

New information


In the heat of the moment?


Exploring


? 1/Recruitment

? 2/ Marketing


How about mobile & MROCs?


15 inch

4,3 x less engagement?

3,5 inch


Does mobile make community members

less engaged?


Yes No

Using the mobile app really helps me staying in touch more with the community

“ “ more

Does mobile make community members

less engaged?


15 inch

Mobile leads to less rich data?

3,5 inch Yes No No


Members don’t post more, but…

…more contextual & personal stuff


More engagement Richer contributions


Exploring


1/Recruitment

? 2/ Marketing 3/ Communities


Discovering new territory

A new eco system

New information

Mobile marketing


Q & A

Ray Poynter VCU

Anouk Willems InSite Consul:ng


Anouk willems main stage - 2012

Marketing

Transcript of Anouk willems main stage - 2012