Annual Viewing Trends Total Canada, English, and French*

Annual Viewing TrendsTotal Canada, English, and French*

Men 55+, By Daypart Average Minute Audience (000)

Average Weekly Reach (%)Average Weekly Hours Viewed

Annual Viewing Trends Men 55+ AMA (000), Total TV

All Day Mo-Su 2a-2a

720

564

156

770

597

173

796

607

189

788

588

200

834

622

213

897

666

231

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010


Morning Mo-Su 6a-10a

365

289

111

389

301

120

425

316

133

440

299

141

439

293

146

495

339

156

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




Daytime Mo-Su 10a-4p

592

460

135

644

509

151

675

527

161

645

473

172

659

476

183

737

536

201

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010



Annual Viewing Trends Men 55+AMA (000), Total TV

Fringe Mo-Su 4p-6p

1040

796

260

1135

864

279

1179

891

297

1165

860

305

1201

884

317

1259

918

341

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




News Hour M-Su 6p-7p

1578

1179

343

1675

1252

368

1729

1260

391

1674

1268

407

1790

1341

449

1861

1389

472

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




Prime Time M-Su 6p-11p

1607

1300

341

1717

1368

381

1758

1378

417

1789

1349

439

1864

1390

474

1947

1442

505

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




Prime Time M-Su 7p-11p

1614

1317

341

1727

1387

384

1765

1393

423

1817

1370

447

1882

1402

480

1969

1456

513

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




Late Night M-Su 11p-2a

307

219

36

314

215

42

316

211

51

288

231

56

670

555

115

769

635

134

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010


Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010 *2004-2008 11p-6a

Average Weekly Reach

Total Canada, English, and French*

Average Weekly Reach Men 55+ Av. Wkly. Reach %, Total TV

All Day M-Su, 2a-2a

99 99100 99 99100 9898 100 9999 100 99 9910099 99100

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




Morning M-Su, 6a-10a

6356

94

6456

97

64

55

98

6254

92

6255

92

79 77

87

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




Daytime M-Su, 10a-4p

8276

98

8276

99

8175

100

7974

98

8176

98 94 93 96

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




Fringe M-Su, 4p-6p

8783

98

8884

99

8782

99

84 81

98

86 83

98 94 93 97

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




News Hour M-Su, 6p-7p

8987

9890 87

99

8986

99

8784

98

88 86

9894 93

98

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




Prime Time M-Su, 6p-11p

9897100 98 9810097 97100 9898 100

98 98100 99 98 99

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010





9797100 9897100 97 96

100 9897100 98 97100 98 98 99

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




Late Night M-Su, 11p-2a

8476

8884

74

9184

73

96

7875

8680 8079

86 88

79

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010



Average Hours Viewed

Total Canada, English, and French*(Per week, Per Capita)

Source: BBM Canada - broadcast years*French data is measured by Portable People Meter methodology, which captures out-of-home viewing. Total Canada and English capture in-home household viewing with People Meter technology

Average Hours Viewed Men 55+ Av. Hrs Viewed/week, per capita, Total TV

All Day M-Su, 2a-2a

3534

37 3635

4036

35

40

3533

41

3533

41

3634

43

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




Morning M-Su, 6a-10a

2.9 2.9

4.4

32.9

4.5

3.23

4.7

3.2

2.8

4.8

3.1

2.6

4.7

3.3

2.9

4.8

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010


Daytime M-Su, 10a-4p

7.2 7

8.17.5 7.5

8.5

7.67.6

8.5

7.16.6

8.8

6.96.3

8.9

7.46.8

9.4

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




Fringe M-Su, 4p-6p

4.24

5.2

4.44.2

5.2

4.44.3

5.2

4.34

5.2

4.23.9

5.1

4.23.9

5.3

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010




News Hour M-Su, 6p-7p

3.23.1

3.43.23.2

3.53.23.2

3.43.1

2.9

3.5

3.1 3

3.6

3.1 3

3.7

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010





16 1617 17 17

1817 17

1816 16

19

16 15

19

1615

20

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010



Average Hours Viewed Males 55+ Av. Hrs Viewed/week, per capita, Total TV


13 1314

1314 14

13 13

15

13 1315

1312

16

1312

16

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010



Average Hours Viewed Males 55+ Av. Hrs Viewed/week, per capita, Total TV

Late Night M-Su, 11p-2a

4.3

3.9

2.5

4.3

3.7

2.8

4.2

3.53.2

3.7 3.83.4 3.5

3.7

2.8

3.84

3.1

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010



Annual Viewing Trends Total Canada, English, and French*

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