Annual Viewing Trends Total Canada, English, and French
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Annual Viewing Trends Total Canada, English, and French Adults 18+, By Daypart Average Minute Audience (000) Average Weekly Reach (%) Average Weekly Hours Viewed
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Annual Viewing Trends Total Canada, English, and French. Adults 18+, By Daypart Average Minute Audience (000) Average Weekly Reach (%) Average Weekly Hours Viewed. Annual Viewing Trends Adults 18+ AMA (000), Total TV All Day Mo-Su 2a-2a. - PowerPoint PPT Presentation
Transcript of Annual Viewing Trends Total Canada, English, and French
Annual Viewing Trends
Total Canada, English, and FrenchAdults 18+, By Daypart
Average Minute Audience (000)Average Weekly Reach (%)
Average Weekly Hours Viewed
Annual Viewing Trends Adults 18+ AMA (000), Total TV
All Day Mo-Su 2a-2a
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0500
100015002000250030003500400045005000
Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Annual Viewing Trends Adults 18+ AMA (000), Total TV
Morning Mo-Su 6a-10a
2004-2005
2005-2006
2006-2007
2007-2008
2009-2009
2009-2010
2010-2011
2011-2012
0
500
1000
1500
2000
2500
Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Annual Viewing Trends Adults 18+ AMA (000), Total TV
Daytime Mo-Su 10a-4p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0500
10001500200025003000350040004500
Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Annual Viewing Trends Adults 18+ AMA (000), Total TV
Fringe Mo-Su 4p-6p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
01000200030004000500060007000
Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Annual Viewing Trends Adults 18+ AMA (000), Total TV
News Hour M-Su 6p-7p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0100020003000400050006000700080009000
Total TV English FrenchSource: BBM Canada - broadcast years*French data is measured by Portable People Meter methodology, which captures out-of-home viewing. Total Canada and English capture in-home household viewing with People Meter technology
Annual Viewing Trends Adults 18+ AMA (000), Total TV
Prime Time M-Su 6p-11p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
2000
4000
6000
8000
10000
Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Annual Viewing Trends Adults 18+ AMA (000), Total TV
Prime Time M-Su 7p-11p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
2000
4000
6000
8000
10000
Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Annual Viewing Trends Adults 18+ AMA (000), Total TV
Late Night Mo-Su, 11p-2a
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0500
10001500200025003000350040004500
Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010*04/05 to 07/08 11p-6a
Average Weekly Reach
Total Canada, English, and French
Average Weekly Reach Adults 18+ Av. Wkly. Reach %, Total TV
All Day M-Su, 2a-2a
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0102030405060708090
100
Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Weekly Reach Adults 18+ Av. Wkly. Reach %, Total TV
Morning M-Su, 6a-10a
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
20
40
60
80
100
Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Weekly Reach Adults 18+ Av. Wkly. Reach %, Total TV
Daytime M-Su, 10a-4p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
20
40
60
80
100
Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Weekly Reach Adults 18+ Av. Wkly. Reach %, Total TV
Fringe M-Su, 4p-6p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
20
40
60
80
100
Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Weekly Reach Adults 18+ Av. Wkly. Reach %, Total TV
News Hour M-Su, 6p-7p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0102030405060708090
100
Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Weekly Reach Adults 18+ Av. Wkly. Reach %, Total TV
Prime Time M-Su, 6p-11p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
20
40
60
80
100
Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Weekly Reach Adults 18+ Av. Wkly. Reach %, Total TV
Prime Time M-Su, 7p-11p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
20
40
60
80
100
Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Weekly Reach Adults 18+ Av. Wkly. Reach %, Total TV
Late Night M-Su, 11p-2a
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0102030405060708090
100
Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Hours Viewed
Total Canada, English, and French(Per week, Per Capita)
Average Hours Viewed Adults 18+ Av. Hrs Viewed/week, per capita, Total TV
All Day M-Su, 2a-2a
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
05
101520253035
Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Hours Viewed Adults 18+ Av. Hrs Viewed/week, per capita, Total TV
Morning M-Su, 6a-10a
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
00.5
11.5
22.5
33.5
44.5
Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Hours Viewed Adults 18+ Av. Hrs Viewed/week, per capita, Total TV
Daytime M-Su, 10a-4p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
012345678
Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Hours Viewed Adults 18+ Av. Hrs Viewed/week, per capita, Total TV
Fringe M-Su, 4p-6p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
00.5
11.5
22.5
33.5
44.5
5
Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Hours Viewed Adults 18+ Av. Hrs Viewed/week, per capita, Total TV
News Hour M-Su, 6p-7p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
0.5
1
1.5
2
2.5
3
Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Hours Viewed Adults 18+ Av. Hrs Viewed/week, per capita, Total TV
Prime Time M-Su, 6p-11p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
02468
10121416
Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Hours Viewed Adults 18+ Av. Hrs Viewed/week, per capita, Total TV
Prime Time M-Su, 7p-11p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
02468
101214
Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
Average Hours Viewed Adults 18+ Av. Hrs Viewed/week, per capita, Total TV
Late Night M-Su, 11p-2a
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
00.5
11.5
22.5
33.5
44.5
5
Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010
