ANNA BELLAFinal Report

Wing Sze Ng

ANNA BELLA Canadian woman fashion retailer Started on 1994 Expanded to 18 stores located at 120 West Beaver Creek

Road, Unit #9, Richmond Hill, Ontario, Canada, L4B1L2.

evening wear, outerwear, casual co-ordinates, knitwear, and accessories like scarves, bags and necklaces

THE TEAM Student: Wing Sze Ng

Student Advisor: Abbas Kashani

Entrepreneur: Lewis Ng

Professor: Peter-A Miller

ACTIVITIES Set up an email subscription system Collect emails Create an email format for the

upcoming deals and event for February, March and April

Read fashion magazine for current fashion trends for Spring

Review Anna Bella’s product inventory Select suitable product for March and

April Design a webpage with fashion trends

and recommendations for March and April

BUDGET AND GRANT CHART

Set up email system

Collect emails

Create Feb email

Read fashion trends

Review inventory

Create March email

Select Product for March

Design a webpage

Create April email

Select product for April

27-Jan 3-Feb 10-Feb17-Feb24-Feb 2-Mar 9-Mar 16-Mar23-Mar30-Mar 6-Apr 13-Apr 20-Apr

Gantt Chart

Start date

PURPOSE The Purpose of this project is to create a

more efficient way to notify customer, and attract customers to buy recommend products on the webpage.

END PRODUCTS E-mail subscription system 3 months Newsletter Fashion trend webpage

E-MAIL SUBSCRIPTION SYSTEM

FEBRUARY NEWSLETTER

MARCH NEWSLETTER

APRIL NEWSLETTER

FASHION TREND WEBPAGE

WHAT I LEARNED The purchaser buy the upcoming season

items during the previous season Woman between the 35- 50 are not easy

to adapt to new things There are a large internal data base

system where Anna Bella stored their information

The leftover items in one season will be stored and resell it in next year same season

CONCLUSION Successfully collected around 200

customer’s E-mail address It keep the customer up-to-date Attracted more customers Received many suggestions from

customer