ANNA BELLAFinal Report
Wing Sze Ng
ANNA BELLA Canadian woman fashion retailer Started on 1994 Expanded to 18 stores located at 120 West Beaver Creek
Road, Unit #9, Richmond Hill, Ontario, Canada, L4B1L2.
evening wear, outerwear, casual co-ordinates, knitwear, and accessories like scarves, bags and necklaces
THE TEAM Student: Wing Sze Ng
Student Advisor: Abbas Kashani
Entrepreneur: Lewis Ng
Professor: Peter-A Miller
ACTIVITIES Set up an email subscription system Collect emails Create an email format for the
upcoming deals and event for February, March and April
Read fashion magazine for current fashion trends for Spring
Review Anna Bella’s product inventory Select suitable product for March and
April Design a webpage with fashion trends
and recommendations for March and April
BUDGET AND GRANT CHART
Set up email system
Collect emails
Create Feb email
Read fashion trends
Review inventory
Create March email
Select Product for March
Design a webpage
Create April email
Select product for April
27-Jan 3-Feb 10-Feb17-Feb24-Feb 2-Mar 9-Mar 16-Mar23-Mar30-Mar 6-Apr 13-Apr 20-Apr
Gantt Chart
Start date
PURPOSE The Purpose of this project is to create a
more efficient way to notify customer, and attract customers to buy recommend products on the webpage.
END PRODUCTS E-mail subscription system 3 months Newsletter Fashion trend webpage
E-MAIL SUBSCRIPTION SYSTEM
FEBRUARY NEWSLETTER
MARCH NEWSLETTER
APRIL NEWSLETTER
FASHION TREND WEBPAGE
WHAT I LEARNED The purchaser buy the upcoming season
items during the previous season Woman between the 35- 50 are not easy
to adapt to new things There are a large internal data base
system where Anna Bella stored their information
The leftover items in one season will be stored and resell it in next year same season
CONCLUSION Successfully collected around 200
customer’s E-mail address It keep the customer up-to-date Attracted more customers Received many suggestions from
customer
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