Anatomy Restaurant Presentation

7/29/2019 Anatomy Restaurant Presentation

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___Sam Lane ___Anatmy Restaurant ___ISTD OUGD403


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___Sam Lane ___Anatmy Restaurant ___The Brief

Create a concept and branding for a contemporaryEnglish-Italian Restaurant with a strong focus onTypography. This will include a brand, an identity, alogo and a range of primarily print based products

with some web based deliverables and a proposal forinterior and exterior design.

The Restaraunt is called Anatmy and is namedafter the produce it serves. The Restaraunt iscontemporary but homely and it should emphasisethe qualities of an enjoyable dining experience. The

Restaraunt is aimed primarily at young proffesionals,particularly male, and in the age range of 26-36.


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___Sam Lane ___Anatmy Restaurant ___Logo & Brand

____Logo

I had an instant idea of how I wanted the brand of therestaraunt to look. I picked out the word that link bothtypography and meat which was the anatomy. I had a vision

of the strikethrough line moving through the o representingthe disecting of both the letterforms and the cuts of meat.

I also went on to create the stamp idea. I kept this redto keep in with my colour scheme but also to representthe branding element from traditions. I kept the date the

restaraunt was founded and the location within the circle.


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___Sam Lane ___Anatmy Restaurant ___Guidelines

Black : C75 M68 Y67 K90 Red : C01 M98 Y99 K00 White : C04 M02 Y20 K00

Didot Bold

F U T U R A C ONDENSED MED IU M

____Colour Scheme & Corporate Typeface

Black, Red and Stock. Simple Two colour colour schemewith the use of two typeface, Didot bold for the logo andheaders and Futura Condensed Medium for the Body Copy.


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___Sam Lane ___Anatmy Restaurant ___Stationary Collection

____Stationary

I have created a range of stationary following my strict 2colour colour scheme with the 2 other coloured stock. I feelthat keeping it simple has made the brand succesful and the

logos have worked well across the full range.

I created this red strip which is also used throughout thebrand. This could be printed as a sticker that can be appliedto various products such as the menu, tin can and take-out

bag.


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___Sam Lane ___Anatmy Restaurant ___Process Experiments

____Vinyl Stickers

One of my most succesfull experimentations was throughthe use of vinyl stickers. I used this reed glossy vinyl whichmatched my colour scheme to cut out my logo and transfer

this to a whole range of products. The vinyl wa goodbecause it could be applied to a large range of my productrange including my menu, recipt holder, crockery, glasswearand furniture.

____Embossing & Foiling

I also attempted the use of embossing and foilingthroughout some of my stationary. This didnt work outas well as the vinyl and other methods so decided to

stay clear of these processes in the end.

____Laser Cutting

As I was dealing with wood throughout mystationary, I thought that it would also be wise toexperiment with etching into the wood to see if

this could t with my brand.


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___Sam Lane ___Anatmy Restaurant ___Final Product Range

____Final Products

Pritned products onto the two different coloured stocks.White and Antique Off-White. The off white card is used forthe thicker peices and covers where as the white is used for

the thinner paper and the reciepts.

The menu is hand stitched used thick red thread and makingeven holes down the spine of the leaves. I decided to add atassle to the end of the menu to add an extra touch. This ties

in with the red band theme. There is also red elastic bands,

black culldog clips and wood to tie in with the themes.


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___Sam Lane ___Anatmy Restaurant ___Final Product Range

____Packaging

I created some packaged products in the form of a bottle ofTable Water, House Wine and a Take-Out Bag with FoodWrapping. This extends the product range and shows how

the brand can be applied to a larger range of products.


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___Sam Lane ___Anatmy Restaurant ___Exterior

____Exterior

I mocked up the front of the restaurant using an image Ifound on the internet with some good results. It gives a clearvisual of how the restaurant might look in context.

tity including the stamp idea painted onto the wall to reallymerge the visual ashetic into one identity. The menus areplaced in the window with the logo on the door and the

corner of the building.


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___Sam Lane ___Anatmy Restaurant ___Interior

____Interior

I worked on some designs that could be hung on the wallsinside the restaraunt. I wanted to work on image based moreand merging type with image to bring the anatomy idea

more into the identity of the restaraunt. I chose to focus onbones from animals and created abstract imagery based onthis.

To make the signage of the toilets match the brandm, Iencorperated the logo into these designs of male andfemale. I used these thin triangles turned upside down

to represent the sexes in a more abstract way and used

the logo for the head. I mocked these up onto some doorillustrations i quickly made in order to show them in context.


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___Sam Lane ___Anatmy Restaurant ___Interior

____Furniture / Crockery

I like the look of the contemporary panton chair which wouldmatch the theme of the restaurant as well as tting with the

general design aesthetic. Here I have put the plan into action

using vinyl stickers to demonstrate how the logo will sit onboth the chair and crockery used in the restaraunt.

____Clothing

Finally, I digitally mocked up both the clothing and apronsthat would be work by staff at the restaraunt. The colourscheme is emphasises even more with the use of a right red

polo shirt with the branding embroidered into the front andback. The aporn will also inclide the stamp design.


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___Sam Lane ___Anatmy Restaurant ___Product Range

____Delivery Van

I also digitally mocked up a delivery van decal wrap. Thebanner would wrap around the roof and fall onto both sidesof the van to reveal the logo. There will also be the stamp

logo on the back of the van to get advertisement whilst onthe move.


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___Sam Lane ___Anatmy Restaurant ___Web Design

____Website

I kept the layout quite simple as it needed to be easy tonavigate for customers to nd out the necessary information.

I split the website into 5 main pages which would be the

Homepage, Story behind the company, The food / menu, Thelocation and the contact details. These are all the importantthings I must include so I didnt really want to add anythingextra that would be inappropriate and just bulk the website

out.


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___Sam Lane ___Anatmy Restaurant ___App Design

____Iphone App

The Anatmy App will be available for Iphone and will t in

seamlessly with the interface design that already exsists for theApple product.

The app will include options to make booking reservations andto also to view and rate the seperate dishes as well as order via

Iphone via our online services. It will also include access to FreeWiFi instore, in built Google Maps, a Gallery and even a TipCalculator.

Anatomy Restaurant Presentation

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