Activ8 Business Bishop's Windows & Doors Boutique Zekara, Shoe Fanaddict, Merle Norman Canada Games Aquatic Centre Centenary-Queen Square United Church Changes Non-Profit Inc. Design for Space Inc. Doug Belding, dlb designs East Side Mario's - Saint John Eclipse Studio & Day Spa Flewelling Press Fundy Mutual Insurance Company Happinez Wine Bar Munro Group New Brunswick Competitive Festival of Music New Brunswick Multicultural Council Palmer Financial Group Re/Max 2000 Realty Inc. (Toronto) Saint John Jewish Historical Museum Salt Glazed Pottery Soul Impressions Pottery Spiral of Change - Cooperative Consulting STP Fitness Inc. The Rave Project Yard Pros Inc.

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IN PARTNERSHIP WITH

National Mobile Marketing Provider

TITLE SLIDE

Mobile Marketing:Your Next Communication Channel

“The Rise of the Mobile-Connected Restaurant”

Mobile Usage in Canada18-29

30-49

50-64

65+

Own a cell phone 90% 88% 82% 57%

% of mobile users within each group who do the following on their phones:

Send/ReceiveText Messages

96%

83%

58%

20%

Take Pictures 94% 84% 68% 35%

Access the Internet 66% 44% 19% 11%

Statistics according to internet-based research November 2011.

More StatisticsMore Statistics• 9% of Canadians have Twitter accounts.• 42% of Canadians log into Facebook daily.

• 67% of mobile users would like to receive reminders or alerts by text message

• 98% of cell phones are SMS text messaging enabled.

Statistics according to internet-based research November 2011.

Reach out to the customerswho want to hear from you…

when they’re hungry!

Mobile coupons have a redemption

rate 15x higher than paper coupons.

Statistics according to internet-based research November 2011.

ExamplePoint-of-Sale or

Table Tent

Promotion

Text HOLLY to 555444

To: 555444

MSG: STEAK

When a customer texts, they opt in to your mobile subscriber list.

An offer that expires quickly encourages

repeat visits.

Text Call to ActionLive Demonstration “Try it on your phone

now!”

Timely Promotions = Higher Redemption RatesSchedule the delivery of coupons, reminders, and offers at exactly the right moment!

Put your offers right in the hand of your current and potential customers!

Mama DeLuca: Free Cheese stix w/ purchase of any Large Specialty this week only, exp. 3/11. Reply STOP 2end

Johnnies Italiano: Happy Hour prices tonight and tomorrow w/ code mb8932, show msg 2 redeem, exp. 3/29. Reply STOP 2end

75th Street Brewery: Buy any Steak entrée this weekend and receive $3 OFF, limit 2 per table call for reservation (506) 638-9119 Reply STOP 2end

Result? More Transactions per Month.

Restaurant industry redemptionon mobile offers and coupons: 4% - 13%

Quantifiable Return on this Direct Media!

Investment to send 1000 messages: $120ROI on 60+ Customers walking in for Lunch or Supper

with a $15 average transaction value: $900.

Return on Investment Example

1000 mobile opt-in subscribers

6% or higher redemption rate on mobile promotion

AverageValue of Purchase Transaction

23% E-Mail Newsletter

5% Direct Mail

1.5% Print Advertising

97% Mobile Text Message Marketing

3 Components to Database Building

1. Point of SaleGet cashiers, servers or other staff to tell customers totext in for a great instant deal; post banners, postersand other signage; use table tents and billfold inserts.

2. Add a Mobile “Opt-in” Widgetto your business websiteCapture your online traffic andconnect with them through theirmobile devices.

3. Traditional MediaCapture new clients. Add amobile call-to-action to everyadvertisement: print, radio,signs, newsletters, vehicles.

To: 555444MSG: steak

Panchero’s: Free Chips and Queso next visit w/ purchase of any Burrito. Show msg to redeem exp. 10.31. code 745xlt. Reply STOP 2end.

Goal:

Build an opt-in subscriber list of 10-15 people per day for future loyalty marketing.

Then get 2-3 additional transactions from them this year!

BUILDING YOUR LIST

Every customer that walks in the door should be offered the opportunity to text in for some great sounding deal, promotion, or opportunity.

Table Tents, Buttons on Staff, Window Displays, Bag Stuffers, Billfold Inserts, Banners and Signage

SOME IDEAS:

A free entrée, appetizer, or $5 OFF next visit!These instant coupons for next visit frequently will be a minimum purchase coupon that expires within a couple weeks.

An instant discount or Free Item THIS VISIT!Some restaurants have great success with their servers offering an instant free cheese dip, breadsticks, or soft drinks to encourage instant database growth.

A chance to win a great prize!Sweepstakes type offers generally perform more poorly,yet can work if promoted correctly.

FEATURES

YOUR COUPON

HERE!

Auto-Responders

East-To-Use Web-Based Platform

E-Mail Address Lead Capture

Detailed Reports

Mobile Website (Optional)

Month-to-Month Billing

Phone Number Lead Capture

QR Code Generator

Text-2-Win Campaigns

Text-2-Vote Polls

Vanity Keywords

Promote Events

Capture E-mail Addresses

Ted’s BBQ: Facebook Exclusive Special just posted, “Like Us” NOW for even more VIP treatment. Reply STOP 2quit

To Complete your entry for a chance to Win Free Burrito’s for a year, reply with your email address and watch for future great deals! Reply STOP 2end

Burrito Jan’s Donuts will be at the Fair this weekend taking donations for March of Dimes, come by our booth and donate and get some great Breakfast! Reply STOP 2end

Increase Facebook and Twitter Followers Get More Transactions

Send promotions that aremore than just coupons!

So what’s the bottom line?

LONG-TERM BENEFITSbeyond the instant ROI…

1. Get people talking about your restaurant!

2. Make repeat visits a habit.

3. Introduce customers to new products that they’ll come back for again and again.

4. Build your social media following.

Let’s get started!

238 Boyaner CrescentSaint John, New BrunswickE2J 4C7

www.fliptext.ca/restaurants

Jacques Desjardinsoffice 506.638.9119mobile 506.977.4700jacques@flipsidemarketing.ca