Analysing Use of Photography in the Music Magazine Genre – Name/ edition of Publica tion ____ KERRANG MAGAZINE ____

Feature How is it used? What is the effect on the target audience?What is the image (briefly describe what you see)

The two men on the front of the magazine are the main focus.

As there are two men on the front cover it shows us that the target audience of this magazine is for a niche market which is directed at teenage males of that market but can be directed at certain teenage females too who enjoy rock music. The two males on the front cover are not shown as a sex figure. They are not the usual type of men women would find sexy. Therefore proving that the magazine is directed at a niche market. This affects the target audience as they would only be interested in specific things and if the magazine did not feature them the magazine would not be very successful.

Camera shot/ camera angle The camera shot used is a double medium shot, as there are two of them.

The way the camera shot is, shows that the main focus and the target audience are on the same playing field. This has an effect on the audience as they would think that the magazine and their personality are well suited together because the main focus is not shown as superior compared to the audience so that they don’t feel inferior compared to the magazine. Also as it’s not a bird’s eye close up medium shot, it doesn’t make the audience feel as if they’re too superior to buy the magazine.

Colour Blue background, yellow and blue used to promoted Warped Tour name, red to outline other stories in the magazine and white for the masthead, not kept the same for every magazine.

Props Spray cans. Spray cans are often associated with graffiti, and

graffiti is often associated with bad behaviour and rebellious teenagers. This shows that the magazine is portraying the two males on the front cover as “bad boys” who are dangerous. Many teenage boys like to do outrageous things so they’d feel a connection between the main focus image and them. Teenage females would find the danger exciting and sexy, therefore the main focus image of the two men could be considered a sex symbol, however, the way they are shown do not prove so.

Clothes/hairstyles Black, layered hairstyle, fringe for RHS male.Dark brown hairstyle, forehead coverage for LHS male.

The state the two male’s hair are in shows that they do not tend to it much and/ or like it messy. This shows that the male’s in the image are not self conscious. This effects the audience as it implies that the band in the main focus believe that here is more to life then appearance and that they are all about music.

Cropping/ image manipulation “WARPED TOUR” The name of the band of the people in the main focus is Warped Tour. The name is shown to be painted as if it was graffiti. This ties in with the props used showing the target audience that the Warped Tour is all about rebelliousness.

Conventional/ stereotypical Stereotypical It is stereotypical, as it is a rock magazine the two male’s on the main focus image are dressed accordingly. The male on the left hand side is covered in tattoos, as many rock musicians have, the right hand side male is wearing a black shirt and has black hair, and this shows that he has gothic vibe which links in with a genre of rock. This shows the audience that the band and the magazine are authentic.

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