Analyse one of your coursework productions in relation to the concept of genre.

For my ancillary task, I created a digipack around the pop genre. There are many conventional features of the pop genre that I have included on my ancillary, however I have also used quite a few unconventional features in order to keep the audience anchored. On my digipack and advertisement, I decided to use a sans serif font for the artist and album name, which looks similar to hand writing, therefore is more suitable for my target audience of the younger generation, and is a convention of the pop genre. The image I used follows the rule of thirds, as the model and guitar intercept the last third. I decided to use a conventional track list on the back cover, which makes it easier for the target audience to read. The image has been taken on a plain white background, which is a convention of a pop album, as the majority of pop album covers are a simple photograph, with just the artist against a white background. The artist I have used for my ancillary tasks is a young female. This is quite conventional of a pop album, as the artist is almost always on the front cover of a pop album.

The main colours used on my digipack are red and black, which could suggest rebellion and danger. This is not a convention of a pop album, which shows instances of difference, rather than repetition. I also used an electric guitar on the front cover, which is usually used on heavy metal and rock albums. This is an instance of difference, as it is not usually seen as an icon on a pop album, and it could disorientate the audience. The costume my artist is wearing looks quite rock orientated, as she is wearing a dark denim jacket, and black clothing. Also, the guitar suggests the genre of rock, as it is a dark colour and is associated with rock/heavy metal music, which is very different from a pop album.