ANALYSING VISUALS Analysing Argument 2018

PHOTOS

PHOTOSFocus:• Foreground• Background

• Composition: Refers to where and how things are positioned in a photograph. • Are they large and dominant? • Are they small figures? • Are they in the centre? To the side? Etc.

• Camera angle• Angle from above: creates an image of a smaller

person or item; indicates weakness, inferiority and powerlessness

• An angle from below: provides person/item with power, superiority and authority

• A straight-on angle: Can represent equality

•Colours:• Warm: Reds, yellows, pinks and oranges may evoke

comfort and warmth (+) or anger and embarrassment (-)

• Cool: Blues, greens, purples and greys may evoke calm and tranquillity (+) or sadness and melancholy (-)

•Facial expressions

•Symbolism:• Items that may be significant or representative in some

way; e.g. the Australian Flag

•Lighting• Subject lit very brightly: impression of clarity and

openness• Subject darkly lit: impression of something mischievous

or devious going on• Is the lighting soft with barely any shadows? • Is the lighting hard with sharp shadows?

WHAT do you notice? HOW is it intended to make the reader think/feel? WHY is that likely to persuade?

Other elements to note:- The caption- The position of the photograph on the page

We can no longer say 'We did not know’

2400 sheep exported to the Middle East suffered an agonising death from heat stress. They were not able to reach the sparse water and feed troughs, or sit down as they were so crammed packed. Sheep that managed to survive suffered too as they arrived blackened by excrement, with some sick and in appalling condition.

No longer can we say that we did not know. The images shown on 60 Minutes were gut wrenching. We should be appalled and ashamed if we do nothing to stop this brutality. We all need to demand an end to the live sheep trade.

Wil Bedford, Apollo Bay

WHAT do you notice? HOW is it intended to make the reader think/feel? WHY is that likely to persuade?

1. READ 2. ANALYSE IMAGE 3. CONNECT

No, Mark Zuckerberg, we're not really in control of our dataThe Age, 13 April 2018Geoffrey A. Fowler

The Mark Zuckerberg that showed up in a suit in Washington this week is still hiding something.

Some 45 times - I was counting - the Facebook CEO told members of Congress that we're in control of our data, when it's plainly impossible for most people to figure out how to do so. And that makes it hard to buy what he's selling, even if it's free.

1. READ 2. ANALYSE IMAGE 3. CONNECT

WHAT do you notice? HOW is it intended to make the reader think/feel? WHY is that likely to persuade?

Some in cricket finally prepared to fight for Smith, Bancroft and WarnerNews.com.au, March 30 2018Jai Bednall

Steve Smith and Cameron Bancroft had been hung out to dry but two important moves were made for their futures last night.

Only the most heartless cricket fans were still unprepared to offer Steve Smith and Cameron Bancroft forgiveness after their heart-wrenching press conferences on Thursday night.

Former Australian Cricket Captain Breaks Down at Press Conference

1. READ 2. ANALYSE IMAGE 3. CONNECT

WHAT do you notice? HOW is it intended to make the reader think/feel? WHY is that likely to persuade?

CARTOONS

CARTOONSFocus:• Foreground• Background

Camera angle• Angle from above: creates an image of a smaller person

or item; indicates weakness, inferiority and powerlessness • An angle from below: provides person/item with power,

superiority and authority• A straight-on angle: Can represent equality

Colours:• Warm: Reds, yellows, pinks and oranges may evoke

comfort and warmth (+) or anger and embarrassment (-)• Cool: Blues, greens, purples and greys may evoke calm and

tranquillity (+) or sadness and melancholy (-) • Black, white and grey

Facial expressions

Symbolism:• Items that may be significant or representative in some

way; e.g. the Australian Flag

Size:

• Is anything disproportioned?• Exaggerated? Under-exaggerated?• What is large and what is small?

Labels:

• What is labelled?

• What do the labels say?

• Do the labels tell us the situation? Person? Time change?

Speech bubbles:• Who is speaking?• What are they saying?• Is it a conversation?

WHAT do you notice? HOW is it intended to make the reader think/feel? WHY is that likely to persuade?

Other elements to note:- The position of the cartoon on the page

WHAT do you notice? HOW is it intended to make the reader think/feel? WHY is that likely to persuade?

CARTOON 1

WHAT do you notice? HOW is it intended to make the reader think/feel? WHY is that likely to persuade?

CARTOON 2