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Social business – what’s it all about? @CagedEther

Daryl Pereira - IBM Academic Programs

January 2012

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Is ‘social’ new?

What is social business?

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Is ‘social’ new?

http://techprep.mv.cc.il.us:8082/netware/Service/html_5/LAN-CH5A.html

~ 1995

What is social business?

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Is ‘social’ new?

~ 2003

What is social business?

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Is ‘social’ new?

~ 2010

What is social business?

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Where does social business fit in?

What is social business?

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What is in a word?

Social Media

Forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content

What is social business?

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What is in a word?

Social Media Social Business

The way in which businesses are taking social tools and applying them to the work that they do

Forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content

What is social business?

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By 2014, Social networking services will replace email as the primary vehicle for interpersonal communications for 20% of the business users.

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Gartner

And Social is coming to businessWhat is social business?

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Before adopting a Social Business strategy: limited audience, weak relationships

The enterprise

Internal dept (eg. R&D)

Little collaboration between departments

Weak relationships with customers

Employees

Prospects

Customers

Customer-facing(eg. support)

Marketing broadcast message to a small audience

What is social business?

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After adopting a Social Business strategy: deeper engagement by building networks of value across the enterprise

The enterprise

Internal dept (eg. R&D)

Internal CollaborationSharing info between departments

Social CRM Opportunity to build stronger relationships with customers

Social Media Marketing Sales/marketing engage in deep conversations with more prospects

Social Analytics Tracking quality of information and mining data for insight

Employees

Prospects

Customers

Customer-facing(eg. support)

What is social business?

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Social Business: another representation

The whole ecosystem is involved in social activity

Graphic: Intersection Consulting on Flickr

What is social business?

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Any examples?

What is social business?

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Social media marketing: engage with prospects

@ColeHardware

What is social business?

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Social CRM: getting closer to customers

@ColeHardware

Harley owners trades photos, jokes, where to find hard to find parts, advice on Harley models and ownership

There are at least 7 mechanics on-call at all times. 

What is social business?

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Internal collaboration: BleedYellow

GBS use the BleedYellow platform to form global communities of employees

What is social business?

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Social analytics: uncovering connections and value

Individual

Discover influencers

Provide recommendations

Find experts

Aggregate

Track sentiment/interest

Uncover new markets

Prove business value

What is social business?

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Want more info?

What is social business?

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Learn more

Read a primer on Social Business

Dive in to IBM developerWorks Communities

Social Business: an external perspective

Social Business Blog

ibm.co/socbizoverview

ibm.co/socbizdworks

bit.ly/socbizbritto

ibm.co/socbizblog

What is social business?

@CagedEther