Introduction to Social Media & Online Marketing for Business 2016

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Introduction to Social Media & Online Marketing

Transcript of Introduction to Social Media & Online Marketing for Business 2016

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Introduction to Social Media & Online Marketing

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Global Web Index, Q4, 2014

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Global Web Index, Q4, 2014

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Canadian social media use…

We Are Social Report www.wearesocial.sg via Global Web Index

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Take a strategic approach

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Top 5 Internet Use Motivations

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We use social media to…

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What is content marketing?

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☆☆☆☆☆☆

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Infographics

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What is “good content”?

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Understand your audience

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Create a content plan

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Learn about search engine optimization

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Use relevant keywords on your site

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“Decentralized” Content Marketing

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Does that mean I don’t need a website?!?! ☆☆

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What does a great online presence include?

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What does a great online presence include?

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What does a great online presence include?

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What does a great online presence include?

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What does a great online presence include?

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Online Marketing Checklist

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Do-It-Yourself Social Media Strategy

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Videos to watch…

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Books I recommend…

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