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Introduction to social business
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Transcript of Introduction to social business
Introduction To Social Business
Facilitator : Mohamed N. SOUMANOU Duration: 45 min
Introduction A. What's Social Business ?
1. Definition 2. Social Entrepreneurs 3.Social Business Characteristics
B. Examples of Social BusinessC. Career Opportunities in the fieldD. Wrap up
FLOW
Quotes from Muhammad Yunus,
Founder of the Grameen Bank
A. What's Social Business ?
1. Definition
A Social Business is a financially sustainable organization that directly serves the needs at the Bottom of the pyramid (BoP) through its products or
services.
BoP
BoP
Social Entrepreneurs are people, who don't want to choose between making
money and making a difference.
2. Social Entrepreneurs
3.Social Business Characteristics
Social Business are organizations which:
Offer a new product or service, meeting the needs of low income people.
Make an existing product or service accessible to lower income population,
meeting their needs.
Social Business are organizations which:
Innovate in the process, including vulnerable people on the production
chain.
Social Business are organizations which:
Develop a governance model which empowers the population benefited
from the business.
Social Business are organizations which:
Have potential to increase scale or to be replicated.
Social Business are organizations which:
The activity which generates income is integrated with the social impact
generated.
Social Business are organizations which:
Have Double bottom line: financial profit + social profit
or Triple bottom line:
financial profit + social profit + environmental profit
Social Business are organizations which:
Corporate Social Responsibility (CSR), meaning traditional companies which dedicate part of its budget to social
activities.
Social Business is different from:
Traditional NGOs which generate income from an activity which is not integrated with the social impact.
Social Business is different from:
Green Business, meaning organizations which product / service has positive
environmental but not social impact.
Social Business is different from:
Traditional companies which develop a strategy to target the Base of the
Pyramid (BoP), but the main goal is to increase profit, not to meet the needs
of this population.
Social Business is different from:
B. Examples of Social Business ?
Grameen BankOffers productive credits to low income population, offering lower interest rates but
which still enable the bank to be self sustainable. Several microfinance
institutions were created replicating this model.
Aravind Eye Care
By innovating in the process, Aravind made cataracts surgery accessible for low income people, reducing blindness. Pricing strategy allows poor people to be operated, and at
the same time allows Aravind to expand its activities.
Lifestraw
A portable and extremely easy to use water purifier. Sold at low cost, it avoids diseases
in the poorest regions of the planet.
Kopémé SUN, Light for all
This is an initiative of a social business based in Togo named Kopémé Group. Kopémé
SUN, aims to provide low cost solar lamp to poor people in villages and help them avoid
the usage of toxic kerosene lamp.
Movirtu is enabling Mobile technology for the BoP.
Other References www.edgetalents.net www.ashoka.org www.changemakers.com www.youthventure.org www.AcumenFund.org www.Nextbillion.net www.avise.org www.movirtu.com www.songhai.org
Global Business Associate Program (GBA Program of EDGE : www.edgetalents.net
A * Year Apprenticeship of Ashoka: http://www.ashoka.org/staff-app
Etc.
C. Career Opportunities
Wrap Up
Thanks ! For more information, you can get in touch with: Mohamed Nassirou SOUMANOU National President of AIESEC in TogoSocial Business Entrepreneur Consultant in Organization Management Email : [email protected] / [email protected]