an insider’s look at the researcha PriMarY triGGer YOU are 12.1% Less LiKeLY than the aVeraGe...
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PASSION TRUST MYSTIQUE PRESTIGE POWER ALARM REBELLION FROM SALLY HOGSHEAD’S PRESENTATION TO THE AMERICAN GEM SOCIETY ON 04/26/13 AN INSIDER’S look AT THE RESEARCH For information, visit HowToFascinate.com or contact [email protected].
Transcript of an insider’s look at the researcha PriMarY triGGer YOU are 12.1% Less LiKeLY than the aVeraGe...
PASSION
TRUST
MYSTIQUE
PRESTIGE
POWER
ALARM
REBELLION
from sally hogshead’s presentation tothe american gem society on 04/26/13
an insider’s lookat the research
For information, visit HowToFascinate.com or contact [email protected].
For information, visit HowToFascinate.com or contact [email protected].
this is What the raW data OriGinaLLY LOOKed LiKe When We BeGan tO cOMPare YOUr OrGaniZatiOn’s scOres tO OUr OVeraLL test POPULatiOn OF OVer 140,000 PeOPLe.
ALARMREBELLIONMYSTIQUEPASSIONPRESTIGETRUSTPOWER
PRIMARY SECONDARY DORMANT
AMERICAN GEM SOCIETY RESULTSOF THE FASCINATION ADVANTAGE TEST
AVERAGE RESULTS OF THE FASCINATION ADVANTAGE TEST
PRIMARY SECONDARY DORMANT
ALARMREBELLIONMYSTIQUEPASSIONPRESTIGETRUSTPOWER
For information, visit HowToFascinate.com or contact [email protected].
this is What the raW data OriGinaLLY LOOKed LiKe When We BeGan tO cOMPare YOUr OrGaniZatiOn’s scOres tO OUr OVeraLL test POPULatiOn OF OVer 140,000 PeOPLe.
As we prepared for the event, here’s our spreadsheet, organized by “Personality Archetype”
For information, visit HowToFascinate.com or contact [email protected].
this is What the raW data OriGinaLLY LOOKed LiKe When We BeGan tO cOMPare YOUr OrGaniZatiOn’s scOres tO OUr OVeraLL test POPULatiOn OF OVer 140,000 PeOPLe.
aVeraGe resULts FrOM the FascinatiOn adVantaGe test
aMerican GeM sOcietY resULts FrOM the FascinatiOn adVantaGe test
We cOMPared YOUr FindinGs tO OUr MatriX OF 49 PersOnaLitY archetYPes.
SECONDARY TRIGGER
PR
IMA
RY
TR
IGG
ER
PASSIONYou connect with
emotion
TRUSTYou build loyalty with
consistency
MYSTIQUEYou communicate with
substance
PRESTIGEYou earn respect with
higher standards
POWERYou lead
with command
ALARMYou prevent problems
with care
REBELLIONYou change the game
with creativity
THE DRAMA
THE SUBTLE TOUCH
THE COORDINATOR
THE AUTHENTIC
THE RINGLEADER
THE CONNOISSEUR
THE ROCKSTAR
THE BELOVED
THE WISE OWL
THE SUSTAINER
THE OLD GUARD
THE GUARDIAN
THE BLUE CHIP
THE ARTISAN
THE INTRIGUE
THE STOIC
THE INSPECTOR
THE VAULT
THE MASTERMIND
THE ARCHITECT
THE PROVOCATEUR
THE TALENT
THE ROYAL GUARD
THE EDITOR-IN-CHIEF
THE DIPLOMAT
THE MAESTRO
THE LAST WORD
THE TRENDSETTER
THE ADVOCATE
THE VEILEDSTRENGTH
THE SHERIFF
THE GRAVITAS
THEAGGRESSOR
THE VICTOR
THE MAVERICKLEADER
THE ORCHESTRATOR
THE BULLSEYE
THE HIGH ALERT
THE GOOD CITIZEN
THE WATCHDOG
THE PERFECTIONIST
THE QUICK-START
THE CATALYST
THE SECRET WEAPON
THECRAFTSMAN
THE EVOLUTIONARY
THE CHANGE AGENT
THE AVANT-GARDE
THE ANARCHIST
Theatrical • EmotiveSensitive
Perceptive • NuancedSelective
Attentive • DedicatedDetail-Oriented
Agreeable • Accessible Dependable
Analytical • DiscreetUnderstated
Conscientious • ModestPreventative
Profound • Discerning Self-Suffi cient
Unemotional • IntrovertedConcentrated
Precise • SharpUnder-the-Radar
Astute • DiscriminatingIn-the-Know
Sterling • SkillfulRestrained
Driven • DisciplinedStandard-Bearer
Motivating • VigorousCompelling
Methodical • IntenseSelf-Reliant
Proactive • AlertCautionary
Organized • PracticalProtective
Private • Effi cientMeticulous
Vigilant • ExactingPrepared
Bold • ArtisticUnorthodox
Innovative • WittyUnconventional
Thorough • DiligentImaginative
Nurturing • LoyalSincere
Dynamic • InclusiveEngaging
Expressive • StylishEmotionally Intelligent
Outgoing • ExperimentalOut-of-the-Box
Predictable • SafeUnmovable
Dignifi ed • StableHardworking
Impeccable • SubtleCapable
Curious • Open-MindedDeveloping over Time
Observant • AssuredUnruffl ed
Rational • IntentionalSubstantive
Elegant • AstuteReserved
Clever • UnassumingIndependent
Classic • Timeless“Best-in-Class”
Respected • CompetitiveResults-Oriented
Deliberate • CrispUncompromising
Original • EnterprisingForward-Thinking
Established • GenuineSure-Footed
Dominant • ForcefulEmphatic
Ambitious • AdmiredFocused
Inventive • VividQuick-Witted
Steadfast • ComposedBy-the-Book
Tireless • DecisiveGoal-Oriented
Productive • DetailedSkilled
Strategic • Fine-TunedJudicious
Measured • ThoughtfulCraftsman-Like
Pioneering • IrreverentEntrepreneurial
Elite • ProgressiveAdvanced
Startling • UnpredictableIntensely Creative
PASSIONYou connect with
emotion
TRUSTYou build loyalty with
consistency
MYSTIQUEYou communicate with
substance
PRESTIGEYou earn respect with
higher standards
POWERYou lead
with command
ALARMYou prevent problems
with care
REBELLIONYou change the game
with creativity
For information, visit HowToFascinate.com or contact [email protected].
SECONDARY TRIGGER
PR
IMA
RY
TR
IGG
ER
PASSIONYou connect with
emotion
TRuSTYou build loyalty with
consistency
MYSTIQuEYou communicate with
substance
PRESTIGEYou earn respect with
higher standards
POWERYou lead
with command
ALARMYou prevent problems
with care
REBELLION You change the game
with creativity
PASSIONYou connect with
emotion
TRuSTYou build loyalty with
consistency
MYSTIQuEYou communicate with
substance
PRESTIGEYou earn respect with
higher standards
POWERYou lead
with command
ALARMYou prevent problems
with care
REBELLION You change the game
with creativity
this is YOUr cUstOM “FascinatiOn FinGerPrint.”
This diagram shows the concentration of Personality Archetypes of the organization.
This is your custom measurement of Fascination Scores. The diagram to the right shows the actual percentages of each Personality Archetype within the organization.
For information, visit HowToFascinate.com or contact [email protected].
SECONDARY TRIGGER
PR
IMA
RY
TR
IGG
ER
PASSIONYou connect with
emotion
TRuSTYou build loyalty with
consistency
MYSTIQuEYou communicate with
substance
PRESTIGEYou earn respect with
higher standards
POWERYou lead
with command
ALARMYou prevent problems
with care
REBELLION You change the game
with creativity
PASSIONYou connect with
emotion
TRuSTYou build loyalty with
consistency
MYSTIQuEYou communicate with
substance
PRESTIGEYou earn respect with
higher standards
POWERYou lead
with command
ALARMYou prevent problems
with care
REBELLION You change the game
with creativity
1.4%
0.9%
3.1%
2.3%
3.7%
4.0%
0.9%
1.7%
2.6%
1.4%
0.6%
1.4%
2.6%
0.3%
3.7%
0.6%
2.6%
0.9%
2.8%
1.1%
0.9%
2.8%
7.7%
2.6%
3.1%
0.9%
2.9%
1.4%
3.3%
2.7%
2.0%
2.0%
5.1%
0.3%
1.4%
2.3%
6.6%
5.1%
0.3%
1.4%
1.4%
4.3%
fasci
natio
n
Based On YOUr aUdience’s scOres FOr “the FascinatiOn adVantaGe test,” We identiFied their UniQUe PersOnaLitY strenGths.We then BUiLt cUstOMiZed insiGhts tO PinPOint What MaKes this OrGaniZatiOn UniQUeLY FascinatinG.
Con� dentDriven
In� uential
AmbitiousDiscerning
Strong-Willed
UnderstatedComplex
Deliberate
ExpressiveIntuitive
Impulsive
PerfectionistReliableCareful
InnovativeIndependent
Unpredictable
StableReliable
Comforting
PASSIONPOWER PRESTIGE MYSTIQUE ALARM TRUSTREBELLION
For information, visit HowToFascinate.com or contact [email protected].
7.69% OF YOU are “THE MaEsTro”
PowEr + PrEsTigE
» aMBitiOUs» adMired» FOcUsed
YOU are 1.9% Less LiKeLY than the aVeraGe POPULatiOn tO haVe PrEsTigE as a PriMarY triGGer
YOU are 12.1% Less LiKeLY than the aVeraGe POPULatiOn tO haVe MysTiquE as a PriMarY triGGer
6.55% OF YOU are “THE CaTalysT”
PassioN + rEBEllioN
» OUtGOinG» eXPeriMentaL» OUt-OF-the-BOX
YOU are 29.5% Less LiKeLY than the aVeraGe POPULatiOn tO haVe alarM as a PriMarY triGGer
YOU are 7.2% MOre LiKeLY than the aVeraGe POPULatiOn tO haVe rEBEllioN as a PriMarY triGGer
YOU are 86.9% MOre LiKeLY than the aVeraGe POPULatiOn tO haVe TrusT as a PriMarY triGGer
hOW YOUr cO-WOrKers Fascinate
For information, visit HowToFascinate.com or contact [email protected].
HOW YOUR CO-WORKERS FASCINATE
TRUST STABLE, RELIABLE PARTNER
REBELLION INNOVATIVE PROBLEM-SOLVER
ALARM PRECISE DETAIL MANAGER
PRESTIGE OVERACHIEVER WITH HIGHER STANDARDS
MYSTIQUE SOLO INTELLECT BEHIND-THE-SCENES
PASSION RELATIONSHIP-BUILDER WITHSTRONG PEOPLE SKILLS
POWER A LEADER WHO MAKES DECISIONS
7 WaYs tO Fascinate YOUr cUstOMers
For information, visit HowToFascinate.com or contact [email protected].
7 WAYS TO FASCINATEYOUR CUSTOMERS
TRUST BUILD UPON TRADITIONS
REBELLION INTRODUCE CREATIVE IDEAS
ALARM DEFINE A “LIMITER”
PRESTIGE RAISE PERCEIVED VALUE
MYSTIQUE FOCUS ON RATIONAL FACTS
PASSION USE THE 5 SENSES
POWER BE THE GEM AUTHORITY
Copyright © 2013 by Fascinate, Inc. All rights reserved. No part of this document may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews. For information, visit HowToFascinate.com or contact [email protected].
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