An Emerging Approach for Strategy Evaluation in Fuel Cell Development
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Transcript of An Emerging Approach for Strategy Evaluation in Fuel Cell Development
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An emerging approach for
strategy evaluation in fuel cell
development
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Definition of the fuel cell
Fuel cell: it needs a type of fuel to maintainits electrical power and its fuel is hydrogen.
types of fuel cells:1. alkaline
2. phosphoric acid (PAF!
". molten car#on ($F!
%. solid o&ide ('F!). proton e&change mem#rane (P*$F!
+. direct methanol fuel cells (D$F!
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Fuel cell research pro,ects in
-aiwan
-/
hung0'han nstitute of 'cience and
-echnology (''-!
nstitute of uclear *nergy /esearch
(*/!
uan 3e 4niversity
Asia0Pacific Fuel ell orp (APF!
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-hree steps of creating the
research model
the description of the scenarios in fuel
cell development
the design of a tree structure that has
multi aspects of future development
and criteria of encountered difficulties
the process of 5uestionnaire design6survey and evaluation
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-he evaluation of criteria
weights
7 professionals from industry6 + government policy decisionmakers6 ) professors from academia6 ) researchers fromresearch institutes
A8P: the first tier is the goal6 which is the final target. -he
second tier is the aspect of ma,or issues for analysis. -he lasttier has many o#,ectives9criteria6 classified into 1" items.
-he weights determined #y A8P are calculated #ased on therelative paired data surveyed #y the research team.
Fuy set theory: this theory provides the fuy research witha very strong foundation to study the pro#lems of uncertainty
and some very o#,ective arguments. Fuy multiple criteria decision making (F$D$! theory
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Fuel ellFuture
Development
/;D
-echnology
8uman
/esource
$arketing
*-?* A--/=4-*'
nsufficient /;D nvestment
-echnology =ottleneck
eeds /;D Alliance
ed -echnology -ransfer
nsufficient /;D manpower
eeds professionals
incu#ationnsufficient mass production professionals
-he threats from alternative products
8igh production cost (immature
market!eeds to integrate the information and
its circulation among industries6
academia6 research institutes and
governments
'mall domestic market sie
?ery unclear government policy
Pu#lic has no sufficient knowledge
that need educational promotion
eed ta& incentives and other incentive
measures
eeds low interest loan
eeds improvement on the container
sie and its sealing system
/-*/A / *4-*/*D
DFF4@-*'
1. ncrease /;D #udget and transfer
technology from overseas
2. arefully select the niche productsand its applications
". Financial aid to new users
%. 'ponsor to #uild infrastructure and
ta& aid
). -a& incentives and other incentive
measures
+. @ow interest loan
. Prepare the product standard and
safety regulations9esta#lishcertified testing center
B. *sta#lish national program and
enhance coordination and
promotion mechanism
7. Policy or regulations for clean
energy
1C. /e0enforce education training
promotion and demo
11. -rain marketing ; planningprofessionals
12. *fficiently manage #usiness
strategies
1". Develop demo operating one or
system with financial support
Priority list of industrial development in
-aiwan: motorcycle6
information9communication9consumerelectronics6 automo#ile6 power
generation e5uipment
'-/A-*
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-he steps under A8P for the
policy decision process
developing a matri& system for the
paired data comparison
developing eigenvalue and priority
vector
consistency evaluation
calculating the weighting of the
hierarchy structure
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-he top five encountered
difficulties or pro#lems
ndustry
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Priority product list
ndustry
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onclusions and suggestions
(292!
-he priority of the strategic actions:
1.
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Follow up research suggestions
Future research can further analye
the factor under each criteria
integrating with fuy measure tocalculate the E value6 representing its
intervals of properties for su#stitution6
independency and complementary.