Amit Patyal Original Capstone Project Final Submission Today

8/11/2019 Amit Patyal Original Capstone Project Final Submission Today

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Catchment and Trade Area Analysis of Big Bazaar GT Road

Jalandhar

Submitted to Lovely Professional niversity

In partial fulfillment of the requirements for the award of degree

of

MASTER OF BUSINESS AMINISTRATION

Submit

ted by:

Group

No

!M"#

Amit

Patyal

31700

70017

Supervisor:

Mr. Rajeev Gupta

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$ERTIFI$ATION

T O %&OMS OE'E R I T MA( $ON$E RN

This is to )ertif* that the pro+e)t report tit led , $ at)hment - T r a de A r e a a n a l* s is

o f B ig B a .a ar /T R o a d 0 a la n d h a r 1 )arried out 2* M r 3 Amit 4at*al5 S6o M r 3

7as hmi r S ingh has 2een a))omplished under m* guidan)e - super8ision as a

dul* registered MBA student of the 9o8el* 4rofessional Uni8ersit*5 4hagwara3

This pro+e)t is 2eing su2mitted 2* him in the partial fulfillment of the requirements

for the award of the Master of Business Administration from 9o8el* 4rofessional

Uni8ersit*3

&is )apstone represents his original wor: and is worth* of )onsideration for the

award of the degree of Master of Business Administration3

;Name - Signature of the Fa)ult* Ad8isor )ndia Retail Journey

41.- &uture Pers3ective of Retail

)ndustry

41.. Strategies Trends and

%33ortunities

41., Big Bazaar in )ndia

41.4 Gro6th of retail sector

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91,1. Sam3le Size "C

91,1, Sam3ling Techni?ue "C

914 !ata Collection Tools "C

9141. Primary data "C

9141, Secondary !ata "C

918 )nstrument @ #easures "

919 Procedure &ollo6ed "

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C*APT"R .

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.1. "7ecutive Summary

This pro+e)t report is 2asi)all* ha8ing the )ontent related to Big Ba.aar3 In following

pro+e)t we ha8e done a sur8e* through our instrument that is questionnaire To Study

DThe Catchment Area and Trade Area Analysis of Big Bazaar G T Road

Jalandhar1E

The Indian retail industr*one of the fastest growing industries in the )ountr* o8er

the past )ouple of *ears is no e>)eption3 The *ear gone 2* was pa):ed with

se8eral signifi)ant de8elopments for the Indian retail industr*5 in)luding the entr* of

man* glo2al pla*ers5 growing a))eptan)e of the modern formats5 the su))ess of

man* spe)ialt* retail formats5 and the rising )ompetition in the regional mar:ets

2e*ond the metros and Tier )ities3 On the other hand5 the after effe)ts of the

glo2al e)onomi) turmoil are 2eing felt in India as well5 and the e)onom* is

e>pe)ted to grow at a signifi)antl* lower rate o8er the ne>t # *ears3 $onsequentl*5

o8erall )onsumption le8els5 part i)ular l* dis)ret io nar * spend and impulse

pur)hases ha8e 2een affe)ted5 whi)h5 in turn5 has resulted in a lower growth rate for

the industr* for the )urrent *ear3

The i n d u s t r *Js ) h a ng in g lands)ape and emerging )hallenges5 the fo)us of

industr* pla*ers too is )hangingK with a strong emphasis on profita2le growth in the

)urrent s)enario3 &en)e5 retail )ompanies are in)reasingl* )on)entrating on

strengthening e>isting operations and assessing options for growth t h r o u g h

) o n s o lid a t io n 5 w h i l e ) o n t i n u i n g to in n o8 a t e 3


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.1, )$TR%!CT)%$ T% R"TA)L )$!STR(

Retail is Indias largest industr*5 a))ounting for o8er C per )ent of the )ountr*s

/4 and around eight per )ent of the emplo*ment3 Retail industr* in India is at the)rossroads3 It has emerged as one of the most d*nami) and fast pa)ed industries with

se8eral pla*ers entering the mar:et3 But 2e)ause of the hea8* initial

in8estments required5 2rea: e8en is diffi)ult to a)hie8e and man* of these pla*ers

ha8e not tasted su))ess so far3 &owe8er5 the future is promisingK the mar:et is

growing5 go8ernment poli)ies are 2e)oming more fa8ora2le and emerging

te)hnologies are fa)ilitating operations3 Retailing in India is graduall* in)hing its wa*

toward 2e)oming the ne>t 2oom industr*3 The whole )on)ept of shopping has

altered in terms of format and )onsumer 2u*ing 2eha8ior5 ushering in a

re8olution in shopping in India3

Sprawling shopping )enters5 multi@storied malls and huge )omple>es offer

shopping5 entertainment and food all under one roof3 The Indian retailing se)tor is at an

infle>ion point where the growth of organi.ed retailing and growth in the

)onsumption 2* the Indian population is going to ta:e a higher growth tra+e)tor*3

The Indian population is witnessing a signifi)ant )hange in its demographi)s3 A

large *oung wor:ing population with median age of #D *ears5 nu)lear families

in ur2an areas5 along with in)reasing wor:ing@women population and emerging

opportunities in the ser8i)es se)tor are going to 2e the :e* growth dri8ers of the

organi.ed retail se)tor in India3

Retailing is the final step in the distri2ution of mer)handise @ the last lin: in the

Suppl* $hain @ )onne)ting the 2ul: produ)ers of )ommodities to the final

)onsumers3 Retailing )o8ers di8erse produ)ts su)h as foot apparels5 )onsumer

goods5 finan)ial ser8i)es and leisure3


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A retailer5 t*pi)all*5 is someone who does not effe)t an* signifi)ant )hange in the

produ)t e>e)s 2rea:ing the 2ul:3 &e6 She are also the final sto): point who ma:es

produ)ts or ser8i)es a8aila2le to the )onsumer whene8er require3 &en)e5 the 8alue

proposition a retailer offers to a )onsumer is eas* a8aila2ilities of the desired

produ)t in the desired si.es at the desired times3

In the de8eloped )ountries5 the retail industr* has de8eloped into a full@fledged

industr* where more than three@fourths of the total retail trade is done 2* the

organi.ed se)tor3 &uge retail )hains li:e %al@Mart5 $arr four /roup5 Sears5 7@ Mart5

M)onalds5 et)3 ha8e now repla)ed the indi8idual small stores3 9arge retail formats5

with high qualit* am2ian)e and )ourteous3

.14 )ntroduction to Com3any

Future /roup understands the soul of Indian )onsumers3 As one of India s retail

pioneers with multiple retail formats5 we )onne)t a di8erse and passionate )ommunit* of

Indian 2u*ers5 sellers and 2usinesses3 The )olle)ti8e impa)t on 2usiness is

staggering= Around ##C million )ustomers wal: into our stores ea)h *ear and )hoose

produ)ts and ser8i)es supplied 2* o8er "C5CCC small5 medium and large entrepreneurs and

manufa)turers from a)ross India3 And this num2er is set to grow3

Future /roup emplo*s "5CCC people dire)tl* from e8er* se)tion of our so)iet*3 %e

sour)e our supplies from enterprises a)ross the )ountr*5 )reating fresh emplo*ment5

impa)ting li8elihoods5 empowering lo)al )ommunities and fostering mutual growth3 %e

2elie8e in the JIndian dream and ha8e aligned our 2usiness pra)ti)es to our larger

o2+e)ti8e of 2eing a premier )atal*st in Indias )onsumption@led growth stor*3

%or:ing towards this end5 we are ushering positi8e so)io@e)onomi) )hanges in

)ommunities to help the Indian dream fl* high and the !Soe "i #$idiya% soar on)e

again3 This approa)h remains em2edded in our ethos e8en as we rapidl* e>pand our

footprints deeper into India3


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.18 About Big Bazaar Jalandhar

Big Ba.aar at 'i8a $ollage 0alandhar is more than a h*permar:et3 It )aters to e8er* need

of *our famil*3 %here Big Ba.aar offers a unique offer is its 8alue for mone*

proposition for Indian )ustomers3 At Big Ba.aar5 $ustomers are assured the 2est

produ)ts at the 2est pri)es @ thats what we guarantee3 %ith the huge and e8er

in)reasing arra* of pri8ate la2els5 Big Ba.aar wel)omes )onsumers into the world of

fashion and general mer)handise in)luding home furnishings5 utensils5 )ro):er*5

)utler*5 sports goods and so mu)h more at pri)es that will pleasantl* surprise *ou3 This

is +ust the 2eginning3 In the near future we plan to add mu)h more to )omplete *our

shopping e>perien)e and delight *our famil* with e>)eptional 8alue3

.19 Reason for choosing the to3icF/

Big Ba.aar itself ga8e us the opportunit* to wor: on the li8e

pro+e)t that is $at)hment Area Anal*sis of Big Ba.aar /T

road 0alandhar3

As it is a li8e pro+e)t it will pro8ide us great opportunit* to

learn a2out the retail industr*3

.1: Sco3e of study

%ith the help of primar* data gi8en 2* the respondent during sur8e* and se)ondar*data5 stud* is done to help the Big 2a.aar to understand the mar:et potential i3e3 to

:now the potential area from where most of the )ustomers are 8isiting the store5 also to

anal*.e the )ustomer preferen)es and their potential )ustomers and )urrent

mar:et position of Big Ba.aar3


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Cha3ter ,

%BJ"CT)'"


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,1 %b2ective of the researchF

3 To anal*.e the area )o8ered 2* Big Ba.aar /T road 0alandhar3

#3 To anal*.e the fa)tors on whi)h the )at)hment area depends3

"3 To identif* the potential )ustomers profile for 2ig 2a.aar3


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C*APT"R 4L)T"RATR"

R"')"+

41L)T"RATR" R"')"+


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41. Catchment area analysis

South 6est Regional !evelo3ment Agency Gloucester Retail !evelo3ment Study

,--8

Retail Anal*sis is an inherentl* )omple> and d*nami) issue 2e)ause of intera)tions that

o))ur 2etween different retail )enters3 If all retail )enters were ali:e5 offering e>a)tl*

the same shops and ser8i)es with regards to pri)e and qualit* then we )ould assume that

the population within the )at)hment would spend all of its mone* in the nearest )entre3

&owe8er5 different )enters are not the same and peoples mo2ilit* means that the*

will often tra8el to their preferred destination instead of their )losest one3

$hanges in population5 a))ess and retailing also alter relati8e attra)ti8eness3 An

important element of the stud* is therefore to pro8ide a ro2ust assessment of the

)urrent )at)hment area of the )it*5 ta:ing into a))ount different t*pes of retailing su)h

as food and non@food5 with the latter disaggregated into 2ul:* and non@2ul:* goods3

41, Retailing in )ndia

Retail in )ndiaH&@B S3ecial Bureau ,--9 #umbaiRetailing is )onsidered as a sunrise industr* toda* after InfoTe)h3 It is the most

happening industr* with almost all the 2ig pla*ers3 Retailing is one industr* that is

waiting to e>plode3 The Indian Retail se)tor has )aught the worldJs imagination

in the last few *ears3 Topping the list of most attra)ti8e retail destination list

for three *ears in a row5 it had retail giants li:e %al@Mart5 $arrefour and Tes)o si.ing

up potential partners and waiting to enter the fra*3 IndiaJs retail growth was largel*

dri8en 2* in)reasingdisposa2le in)omes5 fa8ora2le demographi)s5 )hanging lifest*les5

growth of the middle )lass segment and a high potential for penetration into ur2an and

rural mar:ets3 %ith the onset of the glo2al finan)ial )risis5 Indian retailers ha8e 2een

suffering from the effe)ts of rapid )redit squee.e5 high operating )osts and low

)ustomer )onfiden)e3


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414 Share of %rganized Retail sector

Anonymous1 Times of )ndia1 #umbaiF Aug .;I ,--=

Organi.ed retailing is 2ound to grow tremendousl*5 pro8ided the rights are

adopted3 There is an in)redi2le amount of a)ti8it* in terms of )reation of retail

oriented spa)e a)ross India3 As per some estimates5 there are o8er #CC retail

mall pro+e)ts under )onstru)tion or under a)ti8e planning stage spanning o8er #

)ities3 This ma* translate into o8er # million sq3 ft3 of new retail spa)e in the

mar:et within this *ear3 &uge retail formats5 with high qualit* am2ien)e and 8er*

)ourteous and am2i8alent sales staff5 are regular features of retail formats in most

Asian )ountries3 &owe8er in India e>pe)t for a few 2ig towns where modern

retailing formats a2ound5 these features are grossl* missing3 ETI/ e>pe)ts

organi.ed retailing to slowl* penetrate the se)ond rung and smaller town whi)h will

)atapult the growth rate for the se)tor3 E8en though the 2ig retail )hains are

)on)entrating on the upper segment and selling produ)ts at higher pri)es li:e

)rossroads5 a:2arall*Ls and shoppers stopK retail stores are sprouting to )ater the

needs of middle )lass3 %ith a huge middle )lass 4opulation the retailers li:e R4/ and

Food %orld are tapping this mar:et3 The mar:et is flooded with produ)ts that are

2randed and un2randed3

418 %rganized retail format in )ndia

#umbai ,-->

Ea)h of the retail stars has identified and settled into a feasi2le and sustaina2le

model of its own3

Shopper Stop= epartment store format

%estside= Emulated the mar:s - Spen)erJs model of CC pri8ate la2el5

8er* good 8alue for mone* mer)handise for the entire famil*

/iant And Big Ba.aar@&*permar:et6)ash -)arr* stores Food %orld And

Nilgiris/Supermar:et format3

4antaloons and the &ome Store@Spe)ialt* retailing3

Tanishq@ &as 8er* su))essfull* pioneered a 8er* qualit* organi.ed

retail 2usiness in fine +ewelers3


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419 #a2or Players in Retail sector

&ebruary ,-->

Ea)h of these retail stars has identified and settled into a feasi2le and sustaina2le

2usiness model of its own3 Rather surprisingl*5 ea)h has de8eloped a unique model3

+estside has 8er* su))essfull* emulated a Mar:s - Spen)er model ;of CC per )ent

pri8ate la2el5 8er* good 8alue for mone* mer)handise for the entire famil*ist with the u2iquitous 0iranastore3 Pantaloon

has 2oth demonstrated the potential of spe)ialist retailing in India3

IndiaLs Top Retailers Are=

. B ig B a z a a r / P a nt a loo n s F Big Ba.aar5 a di8ision of Future 'alue Retail ;Indiape)ted to grow 2* "C

in the ne>t fi8e *ears and is e>pe)ted to tou)h Rs DCCC)r3 Thus5 the growt h potential

for the organi.ed retailer is enormous3 Metro from /erman* is a 8er* su))essful and

resour)eful retailer and their )ash - )arr* format )ould offer a good
http://www.bigbazaar.com/http://www.bigbazaar.com/


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run for mone* to others3 Some others will also find legitimate wa*s to operate in

India5 for e>ample5 Mar:s - Spen)erJs5 Mango and ShopRite3

But due to the e)onomi) downturn5 the organi.ed retail penetration5 whi)h was

e>pe)ted to tou)h per)ent 2* #C# from the )urrent per)ent5 is li:el* to tra)e

C3D per)ent onl*3

4 1 . . Strategies Trends and %33ortunities

James ,-..

$onsumers are )urrentl* sitting on the fen)e and the )hallenge for retailers will 2e to

offer the right 2aits to get them 2a): to stores3 Retailers ha8e to fo)us on growing

profits through sales growth and not mere )ost@)utting strategies3

There will 2e a sharp )ut in o8erall sales growth in *ear ;#CCG@CHe)uti8e Offi)er5 Future /roup3< Retailing in India is graduall*

in)hing its wa* toward 2e)oming the ne>t 2oom industr*3 The whole )on)ept of

shopping has altered in terms of format and )onsumer 2u*ing 2eha8ior5 ushering in

a re8olution in shopping in India3 Modern retail has entered India as seen in

sprawling shopping )enters5 multi@storied malls and huge )omple>es offer shopping5

entertainment and food all under one roof3 The Indian retailing se)tor is at an

infle>ion point where the growth of organi.ed retailing and growth in the

)onsumption 2* the Indian population is going to ta:e a higher growth tra+e)tor*3 The

Indian population is witnessing a signifi)ant )hange in its demographi)s3 A large

*oung wor:ing population with median age of #D *ears5 nu)lear families in ur2an

areas5 along with in)reasing wor:ingwomen population and emerging

opportunities in the ser8i)es se)tor are going to 2e the :e* growth dri8ers of the

organi.ed retail se)tor in India3

In mid@#CC 7ishore Bi*ani announ)ed a new strateg* for his group= DGarv se bolo

hum 5an2ooshainE @ Translated ,Say (esI ) am stingy1 6ith 3rideE %ith this

)ampaign5 the )ompan* aimed to sa8e US "3 million in a period of one *ear3 The

idea was to openl* a))ept that )ost@)utting needs to 2e implemented and then

aggressi8el* eliminate ineffi)ien)ies3 The mo8e ensured that internal o8erlapping of

fun)tions was a8oided within 8arious departments3 At the 2a):@ end5 human

resour)es and information te)hnolog* were integrated in an organi.ed manner3


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41., Big Bazaar in )ndia

Coo51sharell ,-..

There was a time not so long ago that large department stores were a )ompletel*

foreign )on)ept in India @@ 2ut not an*more3 The Big Ba.aar is one su)h department

store to ha8e set up shop a)ross the )ountr*3 Sin)e its first outlet opened in 7ol:ata in

late #CC5 the Big Ba.aar has spread to towns and )ities at an alarming rate3

%ith a slogan of &'s se sasta aur a(($a )a$i a$i*& ;Nowhere )heaper or 2etter than

thisPt 2ooming industr*3 Another )redi2le fa)tor in the prospe)ts of the retail se)tor

in India is the in)rease in the *oung wor:ing population3

The retailing )onfiguration in India is fast de8eloping as shopping malls are

in)reasingl* 2e)oming familiar in large )ities3 %hen it )omes to the

de8elopment of retail spa)e spe)iall* the malls5 the Tier II )ities are no longer

2ehind in the ra)e3 If de8elopment plans till #CC is studied it shows the

pro+e)tion of ##C shopping malls5 with "H malls in metros and the remaining G in

the Tier II )ities3 The go8ernment of states li:e elhi and National $apital


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Region ;N$R< are 8er* up2eat a2out permitting the use of land for the

)ommer)ial de8elopment thus in)reasing the a8aila2ilit* of land for retail spa)eK thus

ma:ing N$R render to C of the malls in India3 IndiaJs 8ast middle )lass and its

almost untapped retail industr* are :e* attra)tions for glo2al retail giants

wanting to enter newer mar:ets3


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Cha3ter 8

Research

&rame6or5


29/67

81 Research &rame 6or5

81. *y3othesis

&C Q

3 Ma+or $onsumers are not mainl* from 0alandhar and 4hagwara3

#3 $ustomers of Big Ba.aar are not (oungsters3


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Cha3ter 9

Research #ethodology


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91 Research #ethodology

91. Research !esign

The resear)h design for this resear)h is descri3tive innature

91, Sam3ling design

A sampling design is a definite plan for o2taining a sample from a gi8en population3

It refers to the te)hnique or the pro)edure the resear)her would adopt in sele)ting

items for the sample a))ording to the resear)h pro2lem3

91,1. Sam3le Size

The sample si.e of )ustomers )onsidered for the resear)h is CC respondents for

in store anal*sis 2* using )on8enient sampling te)hnique3

91,1, Sam3ling Techni?ue

Non@pro2a2ilit* @ )on8enient sampling in Big Ba.aar with an appro>imate si.e of

CC3

914 !ata Collection

9141. Primary

!ata

4rimar* data will 2e )olle)ted 2* ta:ing inter8iew from the potential respondents

in the form of questionnaire3 The questions in the questionnaire would 2e in

the form of rating@s)ale5 open@ended - )lose@ended questions whi)h would 2e

logi)all* framed in order to a)hie8e the a2o8e stated o2+e)ti8es3

$losed ended questions3

Open ended questions3

Multiple )hoi)e questions3

9141, Secondary !ata

Se)ondar* data will 2e o2tained through information from pre8ious

literature5 reports5 newspapers5 referen)e 2oo:s5 maga.ines and we2sites3


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918 )$STR#"$T A$! #"ASR"S

%e used as our questionnaire as our instrument3 There we used different )ondition

2* whi)h we )an )ome to :now a2out the )ustomer per)eption to Big Ba.aar3 %e

also tried to anal*.e the trade area of Big Ba.aar and profile of )ustomer who )ome

to Big Ba.aar3

919 PR%C"!R" &%LL%+"!

The wa* we )ompleted this pro+e)t was 2* ta:ing permission from the Managerof Big Ba.aar to gi8e permission so that we )an fill up our questionnaire inside

the store3 This pro+e)t )annot 2e done out store as our main moti8e was to stud*

the Trade area of Big Ba.aar3 %ith this one of our o2+e)ti8e we also anal*.ed

the

satisfa)tion le8el of)ustomers3


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C*APT"R :

!ATA A$AL(S)S

:1.1 #arital Status


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Single G

Married G#

Total CC

AnalysisF/

In the following sur8e* it is )on)luded that the ma+or foot fall in the Big Ba.aar is of

Unmarried ;Single< i3e3 G# - the married population is G3


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:1,1 Age Grou3

Below #C

#@"C C

"C@DC

DC@C

A2o8e C

Total CC

AnalysisF / From this )hart it is )lear that the ma+or footfall in the store is of the #@

"C age groups i3e3 C from the )olle)ted sample3 Below #C it is 5 "C@DC was

5

DC@C it is 3 9ess senilit* 8isits Big 2a.aar3 It gi8es us indi)ation that the ma+or

footfall is of *oungsters in the Big Ba.aar3


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:141 #ode of visiting store

$ar ""

Two@%heeler #G

Auto@Bus "

%al:@In "

Total CC

AnalysisF/From this ta2le we ha8e )on)luded that the )ustomers who )omefor shopping in Big Ba..ar ha8e their own 8ehi)le either two wheeler or $ar3 In

the following Sur8e* "" of the sample ha8ing )ar - the* 8isit to store 2* )ar3On

the other hand #G ha8ing two wheeler - the* 8isit 2* two@wheeler3 It was

intersting to find that "H of the sample 8isit Big Ba..ar 2* pu2li) transport either

2* Auto or 2*

Bus3


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:181 &amily Size

# Mem2ers

" Mem2ers #

D Mem2ers

Mem2ers ##

Other H

Total CC

AnalysisF / of the sample ha8ing Famil* si.e of D mem2ers - ## of the

sample ha8ing famil* si.e of mem2ers3 %e ha8e anal*.ed that the # ha8ing

onl* " mem2ers in the famil* - other famil* si.e i3e3 more than mem2ers are onl*

H of

the sample3


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:191 %ccu3ation

Self Emplo*ed #H

/o8ernment Emplo*ed #

4rofessional

Salaried D

&ome ma:er "

Student

Total CC

AnalysisF/

Out of CC sample si.e the ma+or population was student that is 3 %e )an sa*

that the ma+or )ustomers of Big Ba.aar are students then Self emplo*ed whi)h is

#H of

total population3


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:1:1 *o6 many times you visit Big Bazaar in a monthK

Time D

# Times H

" Times #

D Times #

Times

Times G

Times #

G Times C

H Times C

C Times

D Times

Times

Total CC

AnalysisF


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%hen we anal*.ed a2out the frequen)* that )ustomer 8isiting Big Ba.aar in a

month we )ame to :now that the ma+or frequen)* is "3 It was interesting to :now

that the frequen)* range was 8ar*ing from #@" as we )an see in 4i $hart # times

is D" of population where as three or four times is " ea)h of population3 It is

)on)lude that

the frequen)* of 8isiting Big Ba.aar is ranging #@D times in amonth3


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:1;1 !o you 5no6 about #onthly and +ednesday Saving Bazaar at Big

BazaarK

(es "H

No

Total CC

Analysis

%hen we tried to :now a2out the awareness le8el a2out the )ustomers of Big

Ba.aar it was sad to :now that ma+or population was unaware a2out 8arious

s)hemes gi8en 2* Big Ba.aar3 It was li:e out of CC populations were

unaware a2out the

s)hemes3


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40


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:1=1 *o6 did you 5no6 about the schemesK

Newspaper #

T3' Ad8ertisement

&oardings G

SMS C

9o)al %al:@In C

%ord of Mouth "

9eaflets

Others

Total D

AnalysisF

%hen we tried to noti)e a2out whi)h medium Big Ba.aar is reall* putting effe)t on its

)ustomers it )ame out to 2e was effe)ted 2e)ause of the a)ti8ities done on

Newspaper and se)ondl* it was &oardings and then T ' ad8ertisement3


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:1>1 Satisfaction levelF

:1>1. Pricing

#

# ##

" D

D "

G

Total CC

AnalysisF

Satisfa)tion le8el of )ustomers ta:ing pri)ing as its fa)tor we )an see that G of

the population out of CC rated # out of ta:ing pri)ing as its fa)tor then )omes

G of

population rated out of 3


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:1>1, uality of Product

D

# G

"

D G

H

"

Total CC

AnalysisF

%hen we too: !ualit* of 4rodu)t ma+or population was satisfied rating or out of

3


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:1>14 uality of Service Provided

"

#

" D

D #D

H

H

Total CC

AnalysisF

Ser8i)e pro8ided we )an sa* is a8erage as it was mi> response from population as

rating 8aried not 2* mu)h and was around D to 3 But " of popultion was satisfied

2*

the ser8i)e pro8ided 2* Big Ba.aar3


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:1>18 'ariety of %ffers Available

"

# D

"

D #D

G

G

##

Total CC

AnalysisF

There are num2er of offers run 2* Big Ba.aar whi)h was seen 2* the rea)tion of

)ustomers3 %e )an sa* G of popultion was satisfied 2* the offers run 2* Big Ba.aar3


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:1>19 Convenience 6hile Sho33ing

# #

"

D #

G

#G

G

Total CC

AnalysisF/ It is anal.ed that $on8enien)e %hile Shopping is great in Big Ba.aar

most of the $ustomers feels on diffi)ult* to find the produ)t - to wal: in the store3G

)ustomers ha8e rated for the )on8enin)e out of - G )ustomers ha8e rated out 3

It was ama.ing that #G )ustomers ha8e rated out of 3 :1>1: Ambience of the store


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# #

" D

D H

"C

Total CC

AnalysisF/ %hen we tal:ed a2out the am2ien)e of the store3The results we found

out that "C )ustomers rated out of for the am2ien)e of the store i3e3 the* are

highl* satisfied whereas )ustomers rated out of on the other hand

)ustomers rated out of 3 uring the sur8e* we also found out that )ustomer

rated out of - H )ustomers rated D out of 3


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:1>1; Par5ing S3ace

D

# "

" G

D G

H

Total CC

AnalysisF/ Satisfa)tion le8el for the par:ing spa)e is good5 most of the )ustomers

are highl* satisfied with par:ing spa)e pro8ided to them3 )ustomers rated out

of 5

H )ustomers rated out of 5 )ustomers rated out of 3


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:1>1= %verall Sho33ing "73erience

#

#

" #

D D

##

#

Total CC

AnalysisF/ O8erall Shopping E>perien)e5It is )on)luded that most of the )utomers

ha8e rated out of for the satisfa)t ion5 whereas # )utomers ha8e rated out of 5 on

the other hand there are )ustomers who rated out of for the e>perien)e3 It is

)on)luded that the $ustomers are satisfied with the o8erall Shopping E>perien)e3


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:1.-1 *o6 far is your Residence from Big BazaarK

9ess than 7m D"

7m to C 7m ""

More than C 7m #"

Others

Total CC

Analysis

%hen we anal*sed the trade area of Big Ba.aar the Trade area )ome out to area

around 9o8el* 4rofessional Uni8ersit* that is D" of population 2elongs to

this

parti)ular area3 Then it was #" population C7m far from Big Ba..ar3


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:1..1 !o you 5no6 about the Great "7change %ffer at Big BazaarK

(es #

No DG

Total CC

AnalysisF

It was interesting that ma>imum of population was aware of this s)heme that is #

of population was aware whereas DG are not aware of the /reat E>)hange offer3


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:1.,1 Trade Area

0alandhar "H

7apurthala #

94U D"

9udhiana "

4hagwara

Na:odar #

Total CC

AnalysisF

%hen the data was anal*sed it was seen that D" of population was from near 2*

uni8ersit* that is 9o8el* 4rofessional Uni8ersit* and "H of population was from

0alandhar3


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C*APT"R ;

&)$!)$GS @

C%$CLS)%$

Conclusion @ &indings of the Research

3 From following sur8e* it is )on)luded that the ma+or foot fall in the Big

Ba.aar is of Unmarried ;Single< i3e3 G# - the married population is G3


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#3 The )ustomers of Big Ba.aar are *oungsters of the #@"C age groups i3e3 C

from the )olle)ted sample3 Below #C it is5 "C@DC was 5 DC@C it is 3

No senilit* 8isits Big 2a.aar so often3 It gi8es us indi)ation that the ma+or

footfall is of *oungsters in the Big Ba.aar3

"3 The )ustomers who )ome for shopping in Big Ba.aar ha8e their own

8ehi)le either two wheeler or $ar3 In the following Sur8e* "" of the

sample ha8ing )ar - the* 8isit to store 2* )ar3 On the other hand #G

ha8ing two wheeler - the* 8isit 2* two@wheeler3 It was interesting to find

that "H of the sample 8isits Big Ba.aar 2* pu2li) transport either 2*

Auto or 2* Bus as the* are *oungsters3

D3 Out of CC sample si.e the ma+or population was student that is 3 %e

)an sa* that the ma+or )ustomers of Big Ba.aar are students and #H was

self emplo*ed3

3 %hen we anal*.ed a2out the frequen)* that )ustomer 8isiting Big Ba.aar in

a month we )ame to :now that the ma+or frequen)* is two3 It was interesting

to :now that the frequen)* range was 8ar*ing from #@" as we )an see in 4i

$hart

# times is H of population where as three or four times is " ea)h of

population3 It is )on)lude that the frequen)* of 8isiting Big Ba.aar is ranging

#@D times in a month3

3 The onl* medium to ma:e aware the )ustomers a2out 8arious s)hemes was

through Newspaper though the awareness le8el a2out the )ustomers of

Big Ba.aar it was sad to :now that ma+or population was unaware a2out

8arious s)hemes gi8en 2* Big Ba.aar3

3 %hen the data was anal*.ed that the ma+or )hun: of )ustomers that is D"

of population was from near2* uni8ersit* that is 9o8el* 4rofessional

Uni8ersit* and "H of population was from 0alandhar3

G3 Seeing the satisfa)tion le8el on 8arious fa)tors most of the )ustomers was

ha8ing good satisfa)tion le8el that is rating of out of on rating s)ale3

But when we see the satisfa)tion le8el of )ustomers regarding ser8i)e

pro8ided and offers offered 2* Big Ba.aar it was up to 8er* good le8el that is

out of on rating s)ales3

H3 Most of the )ustomers were aware a2out the /reat E>)hange offer 2* Big

Ba.aar as depi)ted in the graph whi)h is #3


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< %hen we go for re))e some )ustomers are satisfied and some are not satisfied3

#< Man* produ)ts are una8aila2le so it ma:es a pro2lem for us at times

"< %hile returning at times the* ma:e me stand for a long time at the 2illing )ounter3

D< The qualit* of )lothing should 2e de8eloped also5 some 2rands should 2e in)luded3

< 4ut some more 2ig mar:et tea)hers in the store for high le8el quantit*3

< Its good 2ut produ)ts are old3

< Ele)troni)s and shoes are not )leaned on a dail* 2asis3

G< Apparels are not up to date3

H< No proper guidan)e from the staffs side3

C< Billing ta:es so mu)h time3

R"C%##"$!AT)%$S

. Treatment to customerF First priorit* should 2e gi8en to the )ustomers3


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, BillingF Sin)e people ha8e )omplained that 2illing ta:es a lot of time while

pur)hasing produ)ts from 2ig 2a.aar and the* ha8e to wait for a long time in a queue

for the same3 &en)e5 Big 2a.aar should loo: forward to impro8e its 2illing s*stem so

that it 2e)omes )on8enient for the )ustomers3

4 CleanlinessF4rodu)ts are not properl* dusted on a dail* 2asis as per the )omplaints

filed 2* the )ustomers often 8isiting Big Ba.aar3 Therefore5 the* should maintain

proper le8el of )leanliness in their en8ironment3

8 A33roachabilityFNo2od* is approa)hing the )ustomer properl* )reating pro2lems

for )ustomers to understand a2out the 8arious produ)ts3 Big 2a.aar should pa* heed

towards impro8ing approa)ha2ilit* towards )ustomers3

9 Stoc5 3dationFThe* should tr* to update the e>isting sto): that the* ha8e so that

the )ustomer gets the latest of the produ)ts laun)hed in the mar:et3

: uality of 3roductsFThe* should in)lude 2rands also in their sto): in order to

ensure the qualit* that is the ma+or requirement of the )ustomers3


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C*APT"R =

B)BL)%GRAP*(

ReferencesF

3 www 3 f n2n e w s 3 ) o m 6a r t i) le 6p r in t 3 a s parti)leidQD"G

#3 h tt p= 66ww w 3 d o ) s to ) 3 ) o m 6d o ) s 6G#G 6M a r : e t in g @ S t r a t e g ie s @ o f @

9 ou is @4hillipe

"3 h tt p= 66ww w 3 in 3 : p m g 3 ) o m 6T 9 F ile s 64 i) t u r e s 6I n d ia n R e t a il M a r CH 3 p d f

D3 h tt p= 66ww w 3 s ) r i2 d 3 ) o m 6d o ) 6"C" 6 6 T h e @ / lo 2 a l@ R e t a il @ indu s t r * @

A n @ o 8 e r 8 ie w

3 h tt p= 66ww w 3 d o ) s to ) 3 ) o m 6d o ) s 6GGD# 6 T h e s is@ o n @ R e t a il @ M a n a g e m e n t

3 h tt p= 66ww w 3 ) ) i3 in 6p d f 6 s u r 8 e * s r e p o r t s 6 in d ia s r e t a il s e) t o r 3 pdf
http://www.fnbnews.com/article/print.asphttp://www.docstoc.com/docs/76578258/Marketing-Strategies-of-Louis-http://www.docstoc.com/docs/76578258/Marketing-Strategies-of-Louis-http://www.docstoc.com/docs/76578258/Marketing-Strategies-of-Louis-http://www.in.kpmg.com/TL_Files/Pictures/Indian_Retail_Mar09.pdfhttp://www.scribd.com/doc/53715063/16/The-Global-Retail-industry-An-overviewhttp://www.scribd.com/doc/53715063/16/The-Global-Retail-industry-An-overviewhttp://www.docstoc.com/docs/76687842/Thesis-on-Retail-Managementhttp://www.cci.in/pdf/surveys_reports/indias_retail_sector.pdfhttp://www.fnbnews.com/article/print.asphttp://www.docstoc.com/docs/76578258/Marketing-Strategies-of-Louis-http://www.docstoc.com/docs/76578258/Marketing-Strategies-of-Louis-http://www.in.kpmg.com/TL_Files/Pictures/Indian_Retail_Mar09.pdfhttp://www.scribd.com/doc/53715063/16/The-Global-Retail-industry-An-overviewhttp://www.scribd.com/doc/53715063/16/The-Global-Retail-industry-An-overviewhttp://www.scribd.com/doc/53715063/16/The-Global-Retail-industry-An-overviewhttp://www.docstoc.com/docs/76687842/Thesis-on-Retail-Managementhttp://www.cci.in/pdf/surveys_reports/indias_retail_sector.pdf


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3 h tt p= 66f o o t w ea r s in f o lin e t h r ee 3 t r ip o d 3 ) o m 6 in d ia n r e t a il indu s t r * it s g r o w t h

)hallengesandopportunities3pdf

G3 h tt p= 66ww w 3t h e h ind u 2 u s in e ss li n e 3 in6) a t a l* s t 6#CC" 6 C6C# 6 s to r ie s 6#CC"CC#

CCCCCC 3 h t m

H3 ww w 3 in 3 : p m g 3 ) o m 6T 9 F ile s 64 i) t u r e s 6I n d ia n R e t a il M a r CH 3 p d f

C3 goindia3a2out3)[email protected]

3 h tt p= 66ww w 3t h e h ind u 2 u s in e ss li n e 3 ) o m 6t o d a * s @ p a p e r 6t p @

mar:eting6arti)leCCH3e)erefQar)hi8e Bangalore5 Aug3

#3 h tt p= 66 t r i8 a n d r u m 3 m * o ff e r s h o p 3 ) o m 6 lo ) s ea r ) h 6 s ea r ) h Q B ig #C B a .aa r #C

M a h a B a) h a t

"3 h tt p= 66ww w 3 s ) r i2 d 3 ) o m 6d o ) 6"""HC" 6 $ A T $ & M E N T @A R E A @ A N A 9 (S I S
http://footwearsinfolinethree.tripod.com/indian_retail_industry_its_growthhttp://www.thehindubusinessline.in/catalyst/2003/01/02/stories/2003010200050100.htmhttp://www.thehindubusinessline.in/catalyst/2003/01/02/stories/2003010200050100.htmhttp://www.in.kpmg.com/TL_Files/Pictures/Indian_Retail_Mar09.pdfhttp://www.thehindubusinessline.com/todays-paper/tp-http://www.thehindubusinessline.com/todays-paper/tp-http://trivandrum.myoffershop.com/locsearch/?search=Big%20Bazaar%20MahaBachathttp://trivandrum.myoffershop.com/locsearch/?search=Big%20Bazaar%20MahaBachathttp://trivandrum.myoffershop.com/locsearch/?search=Big%20Bazaar%20MahaBachathttp://www.scribd.com/doc/53339603/CATCHMENT-AREA-ANALYSIShttp://www.scribd.com/doc/53339603/CATCHMENT-AREA-ANALYSIShttp://www.scribd.com/doc/53339603/CATCHMENT-AREA-ANALYSIShttp://footwearsinfolinethree.tripod.com/indian_retail_industry_its_growthhttp://www.thehindubusinessline.in/catalyst/2003/01/02/stories/2003010200050100.htmhttp://www.thehindubusinessline.in/catalyst/2003/01/02/stories/2003010200050100.htmhttp://www.in.kpmg.com/TL_Files/Pictures/Indian_Retail_Mar09.pdfhttp://www.thehindubusinessline.com/todays-paper/tp-http://trivandrum.myoffershop.com/locsearch/?search=Big%20Bazaar%20MahaBachathttp://trivandrum.myoffershop.com/locsearch/?search=Big%20Bazaar%20MahaBachathttp://www.scribd.com/doc/53339603/CATCHMENT-AREA-ANALYSIShttp://www.scribd.com/doc/53339603/CATCHMENT-AREA-ANALYSIShttp://www.scribd.com/doc/53339603/CATCHMENT-AREA-ANALYSIS


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C*APT"R >

A$$"R"

"ST)%$$A)R"


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Anne>ure I

!uestionnaire esign

Sir6Madam5

I am students of 9o8el* 4rofessional Uni8ersit*3 As a part of our )urri)ulum5 we

ha8e to underta:e a $apstone 4ro+e)t3 The Title of the pro+e)t is ,A study

of the Catchment Area and Trade area analysis of Big Bazaar GT Road

Jalandhar3 I Request *ou to pro8ide me the following details3

3 Marital Status=

Single Married

#3 Age /roup=@

Below #C #@ "C "@ DC D@C A2o8e

"3 &ow did *ou )ommute to 2ig Ba.aar

$ar Two wheeler Auto Bus %al: in

Others ;4lease spe)if*


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3 O))upation

Self Emplo*ed /o8ernment Emplo*ee 4rofessional Salaried

&ome Ma:er Student if *es Uni8ersit*6$ollege

3 &ow man* times do *ou 8isit Big Ba.aar in a month

3 o *ou :now a2out the Monthl* and %ednesda* sa8ings 2a.aar at Big

Ba.aar

(es No

G3 If *es5 how did *ou :now a2out the Monthl* Sa8ings Ba.aar and %ednesda*

Sa8ings Ba.aar at Big Ba.aar

News 4aper T3'3 Ad8ertisement &oarding

SMS 9o)al %al:@in %ord of Mouth

9eaflet Others ;4lease

spe)if*


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H3 &ow far is *our residen)e from Big Ba.aar

9ess than :m to C :m More than C :m

C3 o *ou :now a2out the great e>)hange offer at Big Ba.aar

(es No

4lease gi8e *our 8alua2le )omments=@

3

3333333333

33333333333333333333333

Name ;Optional

Amit Patyal Original Capstone Project Final Submission Today

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