Amador Jaojoco Portfolio

1. Illustration

2. Print and Packaging

3. Identity

4. Film and Television

5. Resumé

Illustration

A wisely chosen illustration is almost essential to fasten the truth upon the ordinary mind, and no teacher can afford to neglect this part of his preparation.

—Howard Crosby

I l l u s t r a t i o n s b yA m a d o r J a o j o c o I I I

The Frog Prince



Traditional

Print & Packaging

This is our job as designers – to continue making decisions until the purpose of the design is perfectly clear. Then you are done..

—Terry Acker

Chocopologie

Queen of Hearts

Harley Davidson Annual Report

THROUGHOUT THE WORLD, HARLEY-DAVIDSON UNITES PEOPLE DEEPLY, PASSIONATELY AND AUTHENTICALLY.

AND IN THIS UNITY THERE IS A RICH AND UNENDING VARIETY OF PERSONAL EXPERIENCES. FROM TOWN TO TOWN

AND COUNTRY TO COUNTRY, HARLEY-DAVIDSON TRANSCENDS CULTURES IN WAYS THAT RESONATE LOCALLY.

WITH BOTH GLOBAL SIGNIFICANCE AND LOCAL RELEVANCE, IT’S NO SURPRISE THAT HARLEY-DAVIDSON RANKS

AS ONE OF THE STRONGEST BRANDS IN THE WORLD. SUCH ACCOLADES ARE GRATIFYING OF COURSE. BUT

IGNITING THE FIRE WITHIN PEOPLE ALL OVER THE WORLD IS MUCH MORE IMPORTANT.

The classic Harley-Davidson engines are two-cylinder, V-twin engines with the pistons mounted in a 45° “V”.

IT’S BEEN A LONG JOURNEY THUS FAR. GET ON OUR BIKE AND STAY WITH US FOR THE LONG HAUL AND SEE WHERE HARLEY-DAVIDSON, INC.CAN TAKE YOU ON YOUR INVESTMENT.

Evolution, since 1986, 883 cc, 1100 cc and 1200 cc

TO OUR FELLOW SHAREHOLDERS: The first time I walked through the front door at 3700 West Juneau

Avenue as a Harley-Davidson employee back in 1975, one thing was highly apparent. At the time, Harley-Davidson had four V-Twin motorcycles in its model line. The newest of the bunch was going on five years old and I was the person who had just been tapped as the Company’s vice president of engineering, with the mission of jump-starting product development. This annual report was designed by Amador Jaojoco. However, the thing that was so apparent wasn’t the volume of work ahead, ample though it was. It was the deep sense of awareness that all our employees had for the central importance of both the motorcycles and the whole motorcycling experience in the lives of our customers. Harley-Davidson® motorcycles were truly “more than a machine,” to borrow an advertising phrase from that era. And the people who worked at Harley-Davidson were so deeply attuned to this everlasting relationship between rider, motorcycle and experience because many were riders themselves.In the literal sense, we ride with customers at rallies and events, and out on the open road. Beyond the literal idea that we’d rather be out there riding

motorcycles than sitting in a meeting, “we ride with you” reflects our entire approach to business. It means that we do what we say we’re going to do. It means that employees have opportunities for professional growth as the Company grows. When we work with suppliers to help them operate more efficiently, it means that we also help Harley-Davidson achieve its cost and supply goals. In short, “we ride with you” means that when we succeed, so do you, as customers, investors or any of our stakeholders. Speaking of success, in 2004, Harley-Davidson, Inc. recorded its 19th consecutive year of record revenue and earnings. Consolidated revenue for the Company was $5.02 billion, an 8.5% increase over 2003, while net income was $889.8 million, a 16.9% increase over the prior year. Diluted earnings per share rose to $3.00, a 20% increase over 2003. The Company shipped 317,289 Harley-Davidson motorcycles in 2004, a 9.0% increase over 2003. U.S. retail sales of Harley-Davidson motorcycles for 2004 grew 7.1% and the Company maintained its market share lead at 49.5% of the heavyweight motorcycle (651+cc) market. International retail sales of Harley-Davidson motorcycles grew 1.5% in 2004, compared to the prior year.

“We ride with you”,

Keith E. WandellPresident andCommanding Executic OfficerHarley Davidson, Inc.

Harley-Davidson Inc. (NYSE:HOG) has named Keith E. Wandell President and Chief Executive Officer, suc-ceeding James L. Ziemer, who is retiring. Wandell, 59, currently serves as President and Chief Operating Officer of Milwaukee-based Johnson Controls, Inc. (NYSE:JCI), a $38 billion global company. Wandell, a 21-year Johnson Controls veteran, starts his new duties at Harley-Davidson.

In 1983, the Motor Company formed a club for owners of its product by turning “hog” into the acronym HOG., for Harley Owners Group.

THE HARLEY OWNERS GROUP (HOG) is a sponsored community marketing club, operated by Harley-Davidson

for enthusiasts of that brand’s motorcycles. The HOG is “the grandaddy of all community-building efforts,” serving to promote not just a consumer product, but a lifestyle. The HOG has also served to open new revenue streams for the company, with the production of tie-in merchandise offered to club members, numbering over one million strong,[1] making it the largest factory-sponsored riding club in the world.[2] The Harley-Davidson community was the prototype for the ethnographic term subculture of consumption, defined as “a distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class.

Brand, or consumption activity.”[3] The Harley Owners Group was created in 1983 as

way to build longer-lasting and stronger relationships with Harley-Davidson’s customers, by making ties between the company, its employees, and consumers.[4] HOG members typically spend 30% more than other Harley owners, on such items as clothing and Harley-Davidson-sponsored events.[5] Much of the intent of this branding effort is presenting Harley-Davidson as an American icon, with the focus on authenticity and pride in being American-made. All of this is credited with turning flagging sales around, and allowing the Harley-Davidson company to grow again.

The finish line is never too far away. The first time I walked through the

front door at 3700 West Juneau Avenue as a Harley-Davidson employee back in 1975, one thing was highly apparent. At the time, Harley-Davidson had four V-Twin motorcycles in its model line. The newest of the bunch was going on five years old and I was the person who had just been tapped as the Company’s vice president of engineering, with the mission

of jump-starting product development. This annual report was designed by Amador Jaojoco. Just so.. yea. I’ve decided to write this pargraph simply to fill up just about two square inches of space. I’m not really into motorcycles and I’ve spent an obscene amount of time working on this project. To date I’ve had four-hundred hours of sleep and then some.

651+CC MOTORCYLE REGISTRATIONS H-D VS. INDUSTRY*Data includes U.S. and Canada

20-YEAR COMPARISON OF YEAR-END VALUE OF $100 INVESTED DEC. 31, 1987. ASSUMES FOR BOTH HARLEY-DAVIDSON AND S&P THAT ALL DIVIDENDS ARE REINVESTED.

HARLEY-DAVIDSON, INC. VS. STANDARD & POOR’S 500 COMPOSITE INDEX In Dollars


1,000950900850800750700650600550500450400350300250200150100050000

HARLEY-DAVIDSON, INC.NET INCOME Dollars in millions

HARLEY-DAVIDSON, INC.NET REVENUE Dollars in ten-millions

HARLEY-DAVIDSON, INC.DIVIDENDS PER SHARE Dollars, adjusted for splits


U.S. Source: Motorcycle Industry Council (MIC). Canada Source: Moped & Motorcycle Industry of Canada. In Dollars

The Company must rely on data compiled by independent agencies to obtain retail registrations data necessary for calculating market share. The retail registrations data for Harley-Davidson motorcycles included in these tables may differ slightly from the Harley-Davidson retail sales data presented elsewhere by the Company. The differences are not significant and generally relate to the timing of data submissions to the independent sources.

HARLEY-DAVIDSON, INC.CAPITAL EXPENDITURES Dollars in millions

HARLEY-DAVIDSON, INC.YEAR-END STOCK PRICES Dollars in millions

H-D

other

HARLEY-DAVIDSON, INC.N. AMERICAN MARKET SHARE Percent

THOMAS E. BERGMANNExecutive Vice President andChief Financial Officer

PERRY A. GLASSGOWVice President and Treasurer

GAIL A. LIONEExecutive Vice President, General Counsel,Secretary and Chief Compliance Officer

JAMES L. ZIEMERPresident and Chief Executive OfficerHARLEY-DAVIDSON MOTORCOMPANY LEADERSHIP

JOANNE M. BISCHMANNVice President, Licensing and Special Events

DAVI D P. BOZEMANVice President, Advanced Manufacturing

RODNEY J. COPESVice President, Asia Pacific

WILLIAM B. DANNEHLExecutive Vice President,Chief Organizational Transformation Officer

WILLIAM G. DAVIDSONSenior Vice President andChief Styling Offi cer

WILLIAM J. DAVIDSONVice President, Core Customer Marketing

KARL M. EBERLESenior Vice President, Manufacturing

ROBERT S. FARCHIONEVice President, Engineering Platform Teams

FRED C. GATESVice President and General Manager,York Vehicle Operations

JAMES E. HANEYVice President and Chief Information Officer

MICHAEL P. HEERHOLDVice President and General Manager,Powertrain Operations, Pilgrim Road

TIMOTHY K. HOELTERVice President, Government Affairs

RONALD M. HUTCHINSONSenior Vice President, Product Development

MICHAEL D. KEEFEVice President, Harley Owners Group

PATRICK D. KELLERVice President,Engineering Centers of Expertise

KATHLEEN A. LAWLERVice President, Communication

2007 HARLEY-DAVIDSONLEADERSHIP

CORPORATE OFFICERSMATTHEW S. LEVATICHVice President, Parts and Accessories

JAMES A. MCCASLINPresident and Chief Operating Offi cer

JEFFREY A. MERTENVice President, North American Sales

LOUI S N. NETZVice President and Director, Styling

JOHN A. OLINVice President and Controller

STEVEN R. PHI LLIPSVice President, Quality, Operational Excellenceand Technical Service

MARK-HANS R ICHERSenior Vice President andChief Marketing Offi cer

HAROLD A. SCOTTVice President, Human ResourcesPATRICK SMITHVice President, General Merchandise

MICHAEL VAN DER SANDEVice President and Managing Director,Harley-Davidson Europe

JERRY G. WILKEVice President

2007 HARLEY-DAVIDSONFINANCIAL SERVICES LEADERSHIPSAIYI D T. NAQVI

President, Harley-Davidson Financial Services2007 BUELL MOTORCYCLECOMPANY LEADERSHIPERIK F. BUELL

Chairman and Chief Technical Offi cer,Buell Motorcycle Company

JON R. FLICKINGERPresident and Chief Operating Offi cer,Buell Motorcycle Company

3700 West Juneau AvenuePO. Box 653Milwaukee, WA 53201-0653

www.harley-davidson.comwww.buell.com

Harley Davidson Annual Report(detail)


1,000950900850800750700650600550500450400350300250200150100050000

HARLEY-DAVIDSON, INC.NET INCOME Dollars in millions

HARLEY-DAVIDSON, INC.NET REVENUE Dollars in ten-millions

HARLEY-DAVIDSON, INC.DIVIDENDS PER SHARE Dollars, adjusted for splits


U.S. Source: Motorcycle Industry Council (MIC). Canada Source: Moped & Motorcycle Industry of Canada. In Dollars

The Company must rely on data compiled by independent agencies to obtain retail registrations data necessary for calculating market share. The retail registrations data for Harley-Davidson motorcycles included in these tables may differ slightly from the Harley-Davidson retail sales data presented elsewhere by the Company. The differences are not significant and generally relate to the timing of data submissions to the independent sources.

HARLEY-DAVIDSON, INC.CAPITAL EXPENDITURES Dollars in millions

HARLEY-DAVIDSON, INC.YEAR-END STOCK PRICES Dollars in millions

H-D

other

HARLEY-DAVIDSON, INC.N. AMERICAN MARKET SHARE Percent













Roland Tamayo Show Announcement

With Ease//Roland Tamayowith

//Ben Strawn

>>Gallery1988 LASeptember 30

-October 16 2010

The Artist//Roland Tamayo

//Insomnia

Roland Tamayo is the father of two twin boys. He resides in Los Angeles as a stay-at-home dad taking care of his family. A skilled video game designer, Roland first broke into the art scene with support from Gallery 1988 after winning one of their competitions with his work “Battle for My Attention.”

>>Last OneACRYLIC ON WOOD

11x172009

>>PropelledACRYLIC ON WOOD

18x142010

Discovery//Battle for Roland’s Affection

//what about the whales Established as one of the pioneer pop-surrealist galleries, Gallery 1988 has been responsible for shooting stars into the artworld from their base in Los Angeles, CA. Upon winning a competition, Roland became part of the G1988 fambam.

>>AbleACRYLIC ON WOOD

19.5x15.52009

Paintings//the illusion of

painting.

//Insomnia Roland Tamayo’s style creates a dream like atmosphere of hope and enlightenment as his floating subjects and down-to-earth color palette ground themselves as visually memmorable and thought changing.

Socialize<<ACRYLIC ON BOARD 48x322010

Gallery 1988//”homebase”

>>BoundACRYLIC ON WOOD

24x242009

The Show//defying the gravity of logic

//Bound to His Work Just sharing a couple of pieces I recently finished. One of which was the largest piece I have ever done at 48 X 32, and the first in which I wrapped the painting around the sides. This first piece was for some friends in the bay area. The piece is simi-lar to the Beastie Boys painting [Socialize] I did last year, but the inspiration and story is very different.

HeaderSubheadBody text goes here for reading and such.Quote/Blurb

>>PortACRYLIC ON PANEL28x322010

Paintings//the illusion of

painting.

//Insomnia Roland Tamayo’s style creates a dream like atmosphere of hope and enlightenment as his floating sub-jects and down-to-earth color palette ground themselves as visually mem-morable and thought changing.

HeaderSubheadBody text goes here for reading and such.Quote/Blurb

>>LA Location7020 MELROsE AvENuE, LOs ANgELEs, CA 9003sEPT. 30 - OCT. 16 2010

suN-FRI 10AM - 4PM

554//859-4148

‘With Ease’//breath taking

//About ‘With Ease’

We’re readying “With Ease,” with art from Roland Tamayo and Ben Strawn, here in the Mel-rose location (opens this Thursday) and we can’t stop staring at Ben Strawn’s work that was just delivered. It’s not easy to find an emerging artist who is doing something NO ONE else is doing, but Strawn is that guy. The layers and multi-dimensional aspects to his work is breath taking.

//Gallery19887020 MELROsE AvENuE, LOs ANgELEs, CA 9003sEPT. 30 - OCT. 16 2010

No PostageNecessaryif Mailed

Within U.S.

>>PUCvIsuAL ARTs DEPARTMENT

ONE ANgWIN AvE.ANgWIN, CA 94508

front back

Identity

The value of identity of course is that so often with it comes purpose.

—Richard R Grant

KRATOS

Sincere Sheep

Inpire Pilates Studio

Film & Television

In feature films the director is God; in documentary films God is the director.

—Alfred Hitchcock

Adopting Haiti 2010

RESUME

experience Freelance Gr aphic Design*Graphic Designer and IllustratorNov 2 009 -present >>Creating visua l identit y and materia l for va rious clients such as a r tist Ira Yeager, Napa Va lley Hospice and Adult Day Ser vices, and St. Helena Family Film Festiva l.

Pacific Union College - Public R elations*Student DesignerFeb 2 010 -present

>>Create visua l content for the college for use in externa l and interna l relations such as mailers, brochures, posters, etc.

Pacific Union College - Student Association*Funnybook EditorSept 2 010 - June 2 011 (10 months)

>>Publish the annua l informa l student director y for the PUC Student Association. >>Recquired correspondence with printers, administrations and manage a staf f of t welve people. >>Assist other S. A . of f icers with student government related decisions.

Pacific Union College - Visual Arts Department*Departmental Secretary Sept 2 010 - Feb2 011 (6 months)

>>Assist depar tment chair and facult y with daily routines and specia l projects. Update socia l net working prof iles, take responsibilit y for depar tmenta l aesthetics and improvements. >>Communicate with visitors, depar tment facult y, students and school administrators, and be responsible for interna l public relations.

Pacific Union College - Visual Arts Department*Computer Lab AssistantSept 2 010 -present

>>Assist and educate students on iMac computers and provide troubleshooting for Adobe Soft ware. Recquires prof icient knowledge in prepress, Mac OSX, and Adobe Creative Suites.

education Pacific Union College, Angwin CABS, Graphic Design, emp. Illustration 2 012BS, Fine A rts 2 012

featured& awards

2011 IMDB.com (The Internet Movie Database)“Adopting Haiti”, Visual Effects/Director of Graphics

2010 Quicksilver Magazine - PUC“Dependent ”, oil on canvas, featured artwork

2009 Student Art Show“Powerlines”, inkwash, Second Place

memberships AIGA (American Insitute of Gr aphic Arts],San Fr ancisco since 2009de Young Museum, San Fr ancisco since 2010

*references available upon request.

Amador R. Jaojoco, IIIOne A ngwin Av e. • A ngwin CA, 94508 | 818 • 935 • 4148

818 • 935 • 4148 | [email protected]

Amador Jaojoco Portfolio

Documents

Transcript of Amador Jaojoco Portfolio