Allure Final

alluregraphic design by hillary duysen

successful design pulls you in and makes you explore. a design should enchant, excite & make you want to click the icon, buy the box, turn the page

& take a second look.

01 NIXON SKINCARE PACKAGING

02 RVCA TOUR BOOK

03 WARRIORS: THE STRUGGLE OF SURVIVAL

04 DRAGON TEA PACKAGING

05 MAURICES WEBSITE

06 ANGELS AT RISK

07PENN REELS PACKAGING

08UTOPIA GARDENING PACKAGING

09KINETIC POWER

10FLORA LAUNDRY PACKAGING

11 WEYERHAEUSER BROCHURE

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contents

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NAME HILLARY DUYSEN

PROJECT NIXON SKINCARE PACKAGING

CLASS PACKAGING DESIGN 3

TEACHER THOMAS MCNULTY

01Time is priceless. Nixon is a watch company that provides

high end timepieces for the extreme sports enthusiast.

I was instructed to design a skincare line for an existing

company that does not have a skincare line. I imme-

diately thought of Nixon. Their watches are strong,

durable and sophisticated. Through consideration of

Nixon’s identity I designed a unisex skincare line and

display. Much like their print ads the bottles feature

strong graphics. Their watches are sleek, unisex, and

sporty. The black and white bottles are lent to the sleek

but casual look of the brand. The illustrations speak to the

audience and gives the bottles the personality of Nixon.

time is free but it is priceless

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time is free but it is priceless

Nixon Skincare Packaging 09

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Nixon Skincare Packaging 11

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13Nixon Skincare Packaging

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02NAME HILLARY DUYSEN

PROJECT RVCA TOUR BOOK

Music is mobile. RVCA has always been supportive of

the arts with their Artist Network Program. The brochure

features a record with 4 tracks from 2 artists. RVCA has

a typographic and graphic style. I stuck close to that style

by placing type over an image and keeping close to their

typographic identity.

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music can change

the world

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02 Hillary Duysen RVCA Tour Book 17

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RVCA Tour Book 19

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RVCA Tour Book 21

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RVCA Tour Book 23

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PROJECT WARRIORS: THE STRUGGLE OF SURVIVAL

CLASS TYPOGRAPHY 3

TEACHER LIAN NG

Survival is the goal of every species. After being given

a military manual on survival strategies for soldiers,

I came to realize that insects and soldiers use very

similar techniques in their struggle for survival. Through

typography and illustrations I connected their struggle.

I focused on ornate illustrations to represent the effort

and story that goes into everyone’s attempt at survival.

Along with using vintage photographs to share stories

I used pull quotes to focus on key points.

only the strong will survive

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only the strong will survive

27 Warriors: The Struggle of Survival

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02 Hillary Duysen 29Warriors: The Struggle of Survival

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31Warriors: The Struggle of Survival

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Warriors: The Struggle of Survival 35

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PROJECT DRAGON TEA PACKAGING


TEACHER THOMAS NCNULTY

A good tea is hard to come by. I was assigned to rede-

sign a high end tea company’s identity and packaging.

Dragon Tea has perfected what it takes to make tea,

but their packaging was lacking the quality that their tea

possesses. They use premium tea leaves grown and pro-

cessed organically, which helps make for premium taste.

I wanted to show their superior product through their

classic packaging. I was drawn to illustrations that

represented the different ingredients that comprise

a good tea.

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love and scandal are

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are the sweeteners of tea

Dragon Tea Packaging 39

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PROJECT MAURICES WEBSITE

CLASS GRAPHIC DESIGN 3

TEACHER BOB SLOTE

Small town prices with a big city selection. Maurice’s

focuses on providing small towns with stylish and

affordable clothes. They have an approachable shop

with amazing merchandising that draws customers in.

I wanted their website to be easy to navigate while still

having their signature style. I showcased their teal color

and urban style but incorporated a new photography

style that adds appeal to younger shoppers.

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this ain’t hollywood this is a

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it is a small town

Maurices Website 49

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51Maurices Website

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PROJECT ANGELS AT RISK

CLASS GRAPHIC DESIGN 2

TEACHER LAURA MILTON

All angels deserve to be saved. I was drawn to Angels at

Risk. They help prevent teenagers to succombing to drug

addiction by targeting at risk teens. Angels at Risk believes

that teens are far more likely to develop a drug addiction if

they have been exposed to people with addictions or are

gentetically inclined toward addiction.

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even the meek can

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fly with their own wings

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Angels at Risk 55

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Angels at Risk 57

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Angels at Risk 59

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Angels at Risk 61

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Angels at Risk 63

Angels at Risk

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PROJECT PENN REELS PACKAGING



To catch a winner, use Penn Reels. Penn Reels are known

for their superior fishing products. Their packaging should

be no exception. The key to a good lure is attraction and

the same goes for a good package. Through the use

of photography and distinctive typography I designed

a packaging design system that exemplifies their high

quality products.

fishing is a delusion surround-

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surrounded by liars

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69Penn Reels Packaging

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02 Hillary Duysen 71Penn Reels Packaging

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73Penn Reels Packaging

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Penn Reels Packaging 75

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PROJECT UTOPIA GARDING PACKAGING



You need the right tools to flourish because gardening

is an art form. I was inspired by the Art Nouveau era.

I love how they focus on botanicals and feminine

forms. Gardeners treat their gardens like art projects,

sculpting and planning to create visual experiences. I

wanted to create packaging that, in itself is an art with

the styling of the Art Nouveau era in mind.

77Utopia Gardening Packaging

we, in fact, create

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our own utopia

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02 Hillary Duysen 85Utopia Gardening Packaging

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02 Hillary Duysen 87Utopia Gardening Packaging

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PROJECT KINETIC POWER

CLASS TYPOGRAPHY 4

TEACHER JEREMY STOUT

Results arise from kinetic energy, not potential. I have

always been intrigued with the conversion of energy to

a reusable source. After being assigned to design a

100 page book on a subject of my choice I decided to

explore my intrigue more. I decided to use 4 different

types of kinetic energy: windmill, bicycle, solar and tidal

energy. I used typography, photography and infogaphics

together to exemplify technical, kinetic and innovation.

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results arise from kinetic

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energy, not potential

Kinetic Power 91

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02 Hillary Duysen Kinetic Power 93

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Kinetic Power 95

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Kinetic Power 97

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Kinetic Power 99

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PROJECT FLORA LAUNDRY PACKAGING



Life produces mistakes, but Flora natural laundry deter-

gents can help correct life’s little mistakes. In order to

produce an affordable cleaning products line I designed

with minimal packaging. All materials are recyclable

and environmentally friendly. I hand drew their logo

from a traditional typeface to make the company more

approachable but still chic. In order to be able to reach

as many consumers as possible, I designed the pack-

aging to have minimal materials to keep it affordable.

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a flower can’t bloom without

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without sunshine

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Flora Laundry Packaging 103

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02 Hillary Duysen Flora Laundry Detergent 105

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Flora Laundry Detergent 107

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02 Hillary Duysen 109Flora Laundry Detergent

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111Flora Laundry Detergent

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PROJECT WEYERHAEUSER BROCHURE

CLASS PRINT 2

TEACHER JEREMY STOUT

Their decisions affect everyone’s life. When large corpora-

tions make environmental decisions, they directly affect

your everyday life. Coming from a logging family, I am

well aware how much our renewable resources are utilized.

Weyerhaeuser focuses their CSR initiatives to lessen their

environmental footprint and make our world a healthier

place to live. To show how their initiatives relate to our

everyday lives I adapted a day in the life of a girl. By touching

on how her everyday activities are affected by these initia-

tives, it becomes very personal.

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you must be the change

you wish to see

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Weyerhaeuser Brochure 115

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www.weyerhauser.com

Working Towards the Future Weyerhauser partner with employee volunteers and other organizations to help solve important problems for people and the planet.

We meet 67 percent of our operat ions ’ energy needs through

the use of renewable and greenhouse-gasneut ra l b iomass

fue l s such as wood res idua l s and other organ ic byproducts.

B iomass fue l i s cons idered to be greenhouse-gas-neut ra l

because the regenerat ing forest absorbs the carbon d iox ide

re leased by burn ing the fue l .

www.weyerhaeuser.com

A Walk in the Park

Weyerhaeuser is commited to reducing greenhouse gas emissions by 40 percent by 2010 and sequester over 3 times as much carbon as they produced.

www.weyerhauser.com

02 Hillary Duysen Weyerhaeuser Brochure 123

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This portfolio is dedicated to those in my life who have

inspired me to explore, excited me to question, enchanted

me to love & motivated me to achieve. This portfolio

was printed on Neenah 100 lb paper by Plotnet located

in San Francisco, Ca and bound by Cardoza James

located in San Francisco, Ca. All type is set in Verlag.

Photography was done by Hillary Duysen.

HILLARYDUYSENDESIGNS.COM 559.361.90597918 rd 268 terra bella, ca 93270

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thank you all

Allure Final

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