Alex Nichiporchik
24
Alex Nichiporchik Developing Cross Platform Experiences
description
Developing Cross Platform Experiences. Alex Nichiporchik. Fragmentation much?. Native / Web. Mobile / Desktop. Fragmentation is crazy. How fragmented is our audience?. Visualize Everything. Relevancy is key. If I’m not stuck, don’t help me!. Level Editor The Game. - PowerPoint PPT Presentation
Transcript of Alex Nichiporchik
PowerPoint Presentation
Alex NichiporchikDeveloping Cross Platform Experiences1
2Native / WebMobile / DesktopFragmentation much?
23Fragmentation is crazy
3How fragmented is our audience?4Relevancy is keyIf Im not stuck, dont help me!Visualize Everything
4
Level Editor The GameSimple creative platformer game11-15 y/o70% girlsKids under 5 come back most often
6Bubble Shooter11-15 y/o80% female50+ y/o come back most oftenAnd generate most gameplays
7Rally Point 26-28 y/o90%+ boysCore experience
Stage 3D aka Molehill 8Uphill Rush 322% - girls 11-1521% - boys 11-15All demographics are loyalBoys compete for high scores aggressively
9Snail BobMostly kids under 10Everyone loves itMost committed players female 50+
10
11Still Crazy1112Dont Go Mobile
Go Cross Platform1213Lets go back a bit
1314Remember this?
1415Post-iPhone web
Cross platform1516Simplicity in design
Cross platform design1617Build it to work with these
Take advantage of each inputKeep core gameplay sameSmall tweaks make all the difference17Precision example
18Mouse: PreciseTouch: SmudgedSolution: Double Tap To Confirm18Context Sensitivity 19Relevancy is keyIf Im not stuck, dont help me!Visualize Everything
19Technology is a challenge20HTML5 for cross platform browsersUnity & Flash Browser & NativeDifferent users, different expectations
20Merging Web & Mobile21Same technology Same design philosophy Cross Platform Experience
21Demohttp://bit.ly/fangedfun
Backup URL http://bit.ly/wD2qpg 23Thank you
