ALEXANDRA MCCALIPportfol io

The story behind this logo possibly dates back to as far

as 126 AD. The origin of the rose window may be found

in the Roman oculus, such at the one at the top of the

dome of the Roman Pantheon. However traced back to

the Roman period, the rose window found its popularity

during the Medeival period in the Gothic architectural

style of many churches during this time period. These

beautiful, ornate designs can be found from the Notre

Dame in Paris, France to the San Pedro in Avila de los

Caballeros, Spain. Though they surved as functional

elements to the churches they were put in, the use of

stained glass also had a metaphorical meaning behind

their use. As the glass allows light to shine into the

church, the light is said to represent the presence of God

in the church. It is for this reason that I have developed

an interest and passion for rose windows. As a Christian,

I strive to let the light of God shine in me through my

actions, and through my work as a designer. I have

always had a fascination with patterns and shapes, and

I see no better way to personally identity myself than

with the one who created me and my purpose in life.

P R O J E C T S

SODA PACKAGING

The assignment given was to create a sampler package

for Possum Grape Soda Company that would explify

the four different flavors offered. My packaging is

unified by the similar patterns used on all four bottles

and the carrying case, but each bottle has its own color

combinations to match the flavor. This project portrays

vecorized handlettering and drawing.

DOLLAR STORE PACKAGING REDO

The assignment required we find a product from the dollar

store that had plain and poorly designed packaging and

then redo it into something that people would want to pay

more than a dollar for.

OUTSTANDING IN THE FIELD

BROCHURE

Their mission is to re-connect diners to the land and the

origins of their food, and to honor the local farmers and

food artisans who cultivate it. Ingredients for the meal are

almost all local (sometimes sourced within inches of the

table) and generally prepared by a celebrated chef of

the region. After a tour of the site, all the guests settle in:

farmers, producers, culinary artisans, and diners sharing

the long table.

The project was to create a brochure for the company that

they could send out to people to inform them about the

busniness; who they are and what they do.

2016 OLYMPICS AT ARLINGTON, TX

The prompt for this project was to imagine if the 2016

Winter Olympics were to be held in your home town,

and you got to design the look for it. The project contains

posters, ticket designs, a mascot, a wearable, and

postcards all having to do with the unique qualities of the

hometown and the spirit of competition.

WHISTLE SODA ADVERTISEMENT

My great grandparents owned a bottling company in

Florida called Rabeck Bottling Company, and the product

they sold was Whistle Soda, which they bottled until they

sold the company to Coke. I’ve always loved knowing cool

facts about my families history and wanted to create an

advertisement for the soda.

VECTORIZED SKETCH

I have had a pasion for shapes and lines my whole life.

During the day I usually sketch in my notebok or on notes

for my class, usually something looking like this project. I

like to explpre diffrent shapes and different color pallets.

AT&T MAGAZINE ADVERTISEMENT

I created icons to depict the different areas that people

use AT&T’s internet services for daily and then connected

them all together to represent how the company’s

services allow its customers to connect to the things that

they want faster.

C L I E N T W O R K

LAMAR HIGH SCHOOL

For the past couple summers I have made the Lamar High

School’s Volleyball program and poster. Every season has

a new theme and it has been tradition to design the poster

and program to match. I have also made posters for the

Lamar High School’s Women’s Varsity Soccer team.

T Y P O G R A P H Y

STUDIO 210 SIGN

Spring semsester 2014, Harding’s graphic design seniors

were given a new room to transform into their own studio.

I volunteered to paint a typographic sign to define the

space. The process of the work is shown from sketching

to finalized drawing, painting it on the wall and different

detailed views of the sign. The colors are the same as the

different colors used on the walls of the room and tie the

sign to the space.

BE STILL SILKSCREEN PRINT

This print is based off of the verse, Psalm 46;10, “He says,

‘Be still, and know that I am God; I will be exalted among

the nations, I will be exalted in the earth.’”

HOLIDAY CARDS

Every year the printmaking class makes cards to sell and

takes the money made and gives them to a charity that

the class picks. This year we chose a family who’s dad has

ALS, a muscle condition, and five young children.

LEAVE BEHIND WOOD BLOCK PRINT

Woodblock printing has also become a passion of mine.

I love the texture and the handmade quality this printing

allows. I wanted to create something I could leave behind

after an interview that would remind my interviewers of

some of my passions and for it to be an original work of art.

I would package it in a metallic gold paper envelope that

matches my portfolio, resume and business card.