Central Bedfordshire Council www.centralbedfordshire.gov.uk

@alanfergs

Alan Ferguson – Web ManagerCentral Bedfordshire Council

Central Bedfordshire Council www.centralbedfordshire.gov.uk

What do we use?

You need someone to champion email marketing

(In Central Bedfordshire Council…it’s me)

Central Bedfordshire Council www.centralbedfordshire.gov.uk

No automation

Keep it consistent

Focus content

We don’t spam

Our winning formula

Central Bedfordshire Council www.centralbedfordshire.gov.uk

7,800Build on what you’ve already got

114 topics and growing

Central Bedfordshire Council www.centralbedfordshire.gov.uk

Shout about it!

Central Bedfordshire Council www.centralbedfordshire.gov.uk

27% open rate

Know your targets

10%CTR

Time for A/B testing?

Central Bedfordshire Council www.centralbedfordshire.gov.uk

Thanks for listening

Constantly promote the service

Know your targets

Make it personal

@alanfergs