University of Bedfordshire 28.1.14
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June delivers a fast paced, whistle stop tour starting with the birth of the Internet, whizzing through browser development, the job of search engines, the launch of Google, its growth in the UK, its fans & detractors, an overview of its product range and finishes with a step by step guide of how to use Google Places & Analytics, showing how businesses of all sizes & sectors can harness the power of the world’s biggest brand. June Cory is a Google Certified Partner with a proven track record spanning twenty five years in media management, sales & training and owns My Mustard, an online advertising agency based in Watford. My Mustard clients enjoy the benefits of AdWords, Linked In, You Tube and Facebook pay per click opportunities as well as the phenomenon of remarketing. Passionate about her work, a highly enthusiastic on and offline networker June is a Director of the St Albans Chamber of Commerce, a regular judge at the FSB Herts Awards and talks about Google at various forums including the University of Bedtfordshire and the University of Hertfordshire.
Transcript of University of Bedfordshire 28.1.14
“organise all the world’s information and make it universally accessible”
accountants hemel hempstead 320 1.46commercial insurance broker 1600 10.41digital marketing agency 8100 4.67epublishers 590 0.81google adwords agencies 73 9.78high net worth investors 140 1.88intellectual property lawyer 1900 2.58outsourced hr 1900 7.94pr consultants 1900 1.58presentation skills training 2400 5.34public sector architects 28 1.29school academy conversion 390 1.07social media training 5400 3.67unsigned bands 4400 0.50
clinical negligence lawyer 5400 41.85mortgage calculator 550000 0.97
1. Nobody clicks on the ads.2. Being in position #1 is essential. 3. No serious buyers look after 6pm or at weekends.4. Having lots of keywords is a good thing.5. Run one sales message and stick to it.6. You can set it and forget it.7. Highest bidder gets the top slot.8. The www is global so you will cover the whole world.9. You don’t need PPC if you’re ranking high organically.10. My clients don't use Google for my products/services.
Some say Google is God. Others say Google is Satan. But if you think Google is too powerful, remember that unlike other companies, all it takes is a single click to go to another search engine.
Sergey Brin
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