2015 MEDIA KIT

Farmers Markets: A Guide to Fresh-Grown Food 32 Carousel Crafters: Chaffin Carousel Carving School 46 Birmingham is On a Roll: The Growing Cycling Community 76 Parents’ Choice Awards 85

of southern cuisine

G odfather

HOW FRANK ST I T T SET T E STANDARD

Home and Garden Issue: The Auction Option 59 Recipe Crafters: Technology in the Kitchen 64 How to Collect Art: A Beginners’ Guide 80 Chef in the Garden: Get to Know Your Food 86

springfever FIND THE PERFECT LOOK FOR EVERY

BHAM EVENT

Paul Finebaum: From Birmingham to ESPN 22 Tailgating Tech: Tools to Amp Up Every Gathering 34On the Road Again: Tour the Ultimate RV 48 Faith Before Football: Ministry is First for the Castilles 66

AUBURN UNIVERSITY'S

BO JACKSONUNIVERSITY OF ALABAMA'S

JAY BARKERFLORIDA STATE UNIVERSITY'S

BOBBY BOWDENUNIVERSITY OF ALABAMA

AT BIRMINGHAM'S

BILL CLARK

AND MORE

lessons fromlegends

Behind the Lyrics: Lee Bains III & The Glory Fires 48 Picture Birmingham: Using Art to Heal 50 Garden Homes: Masterfully Designed Yards 58 Red Mountain Theatre Company: A Success Story 82

beautifulpeople 2 0 1 4

Caring City: Running for Good 18 Band on the Rise: St. Paul and the Broken Bones 44 Style: Lavish Lace 52 Technology: Finding Love Online 68 Justice-Minded Businesses: Creating Global Change 86

Warm Up: Ways to Fight Winter’s Chill 40 Shelley Stewart’s Story 42 Style: New Look, New Year 54Faith and Fitness: Gyms that Focus on Both 66 Forged in the Foundry: The City’s Steel Legacy 90

a fresh start2014 GROUNDBREAKERS

MEET BIRMINGHAM BOARD OF EDUCATION PRESIDENT

RANDALL WOODFIN & THE REST OF OUR

Shop Small: One Writer’s Experience Buying Locally 26 Trim the Tree: Festive Decor for Any Style 42Landmark Families: Shaping the City’s Past and Present 80 Holiday Giving: Area Companies Make a Difference 89

Restaurant Revival: Galley and Garden Opens 24 Entertaining Advice from Caterer Kathy G. Mezrano 50Autumn Picnic: Sweet and Savory Recipes 78 Best Buyers: Go Behind-the-Scenes at Favorite Retailers 86

THE NEW

GUARD OF BIRMINGHAM

CHEFSBREATHING

NEW LIFE INTO THE LOCAL

FOOD SCENE

Birmingham Hammers: Bringing Soccer to Town 18 Paramount:Downtown’s New Pub 24 Music: Preston Lovinggood’s “Shadow Songs” 38 Green Garage: Love Your Planet 56

SisterGolf Uses Sport to Build Business Relationships 20 The Fatback Pig Project: A Local Farming Collective 26Meet Wray, the Sound of the New South 42 Women in Science: Making Strides to Overcome Barriers 82

fall

fashionarrives

MEET WOMEN WHO MAKE A DIFFERENCE

THE MAGAZINE:Birmingham magazine is the definitive guide to all things cultural in the community. Through lively writing, stunning photography and engaging design, Birmingham magazine helps residents of Greater Birmingham’s seven-county area make the most of living in the area and connects them to the region’s most interesting and influential people.

89%18,375

CVC average paid and analyzed non-paidCirculation as of September 2014

69% of readers frequently purchase products or services from ads seen in Birmingham magazine.

READER INTEREST

CIRCULATION

CVC, 2014, Q2 2014

Scarborough Research, Birmingham, R1, 2013; CVC, 2014

READER AGE

READER INCOME

of our readers earn $100,000+ per year

57% 241% 22%

133% 132% 50%

more likely to own a luxury vehicle.

more likely to own a second home or real estate property.

more likely to have an income over $100,000.

more likely to own a home valued at $300,000 or more.

more likely to have financial investments.

25-44

43%

45-64

44%

READERS

70%have a college degree oran advanced degree63%

FemaleReaders

When compared to the rest of the market, Birmingham magazine’s readers are:

Birmingham magazine’s fiercely loyal readers have made it Alabama’s longest running lifestyle publication.100YEARS

ESTABLISHED READERSHIP

DISTRIBUTION

Regular, targeted mailings to key ZIPs.

Additional branding powered by AL.com and in partnership with our sister publications in outside markets.

Complimentary mailings to an ongoing selection of businesses and key waiting rooms.

Aggressive pricing and renewal opportunities mailed directly into homes – either with the publication itself or as independent messages.

Bulk subscriber lists, including realtors, business groups including the Birmingham Business Alliance, the Birmingham Venture Club and more.

Over 10,000 complimentary copies handed out yearly and special subscription rates offered at key magazine and magazine-partner events.

Barnes & Noble

Books-A-Million

Costco

Earth Fair

Joe Muggs

Little Professor

Piggly Wiggly

Publix

Sam’s Club

Urban Standard

Walgreens

Walmart

Western

Whole Foods

Our events provide you exclusive opportunities to connect with current and prop directly and personally. Our event team is deeply committed to helping our clients create and customize events in ways that maximize the return on their investments.

EVENTS Alabama Talks

The Man Show

Young Professional Summit

Best of Birmingham

Women Who Make a Difference

AD SIZES WIDTH HEIGHT

Full Page, Bleed (including .125” bleed) 8.625” 11.125”

Full Page, No Bleed 7.375” 10”

2/3 Page, No Bleed 4.625” 10”

1/2 Page Horizontal, No Bleed 7” 4.875”

1/2 Page Vertical, No Bleed 3.5” 10”

1/3 Page Vertical, No Bleed 2.25” 10”

1/3 Page Vertical, Full Bleed 2.8” 11.125”

1/3 Page Square, No Bleed 4.625” 4.875”

1/4 Page, No Bleed 3.5” 4.875”

1/6 Page Vertical, No Bleed 2.25” 4.875”

2 Page Spread, Full Bleed 17” 11.125”

2 Page Spread, Gutter Bleed Only 16.25” 10.375”

1/2 Page Spread, Full Bleed 17” 5”

1/2 Page Spread, Gutter Bleed Only 16.25” 4.875”

MAGAZINE SPECS

8.375” x 10.875” Trim Size.125” Bleed On All Sides7.375” x 10” Live AreaPerfect Binding133 Line Screen

HIGH IMPACT ADS

STANDARD ADVERTISING SPECS

PDF/X-1a with all fonts embedded. PDF should be exact ad size. No printer’s marks or extra whitespace.

300 dpi Images

CMYK Colorspace

Output intent: U.S. Sheetfed Coated v. 2

FILE FORMAT

Birmingham magazine has more than 20 different ways to make your advertising stand apart from the competition including:

French Door Covers

Printed Polybags

Posters

Inserts

Belly Bands

Tippings

Reader Service Cards

Business Reply Cards

Bind-In Cards

Gatefold Covers

Gatefold Ads

Double Gate Ads

Advertorials

Cover Flaps

Bind-In Cards

Fold-Out Tabs

Ride Along Outserts

CD/DVD Carriers

Post-It® Notes

Stickers

Cooking Miss Kay,s Way 30 Goods: Spooky Treats 38 Sara Evans: Family First, Music Second 44 Southern Gothic: Historic Birmingham Sites 66 Zombie Survival Guide: Who and What to Know 86

JUDY ABROMS, PHILANTHROPIST

SHE

RU NS THIS

TO WN & nine other

EXCEPTIONAL WOMEN

Judy Abroms at the UAB Abroms - Engel Institute

for the Visual Arts

Submit Ads to:

ftp.bhamnews.comuser: bhammag

SUBMISSION & QUESTIONS

Production Questions:

Jan Woods205-325-2471jwoods@al.com

Advertising Inquiries:

Deidra Perry205-325-3343dperry@al.com

1731 First Avenue North Birmingham, AL 35203205-325-3343AL.com/bhammag