amanda jane cannon: portfolioajaycannon@aol.com 07528 510835

integrated campaigns

special packaging

Back to the FutureTrilogy

American werewolf in London

Amtico Sales Kit

E.T. Collector’s Edition Jurassic Park Collector’s Edition

outdoor

Discount Booze Adshell Discount Booze Street Talker

Bridget Jones Bus Side Gladiator Billboard The Mummy Returns Bus Side

3DPOPAI Bronze Award for Night at The Museum (Twentieth Century Fox) 2007

Borat Donkey and Cart FSDU

HMV FSDU

Virgin Megastore Window

permanentThis permanent unit was designed for E. & J. Gallo wines.

Strategically positioned in Threshers high street stores and concessions in BP Forecourts to capture the impulsive shopper on the way home from a busy day.

digitalRight: e shots for Amtico

Below: scamps and storyboards to show client how printed brochure would translate into animated, interactive, online brochure

digitalScreen grabs from an e brochure. Taking the artwork of the Amtico Back to Black trend brochure, it was condensed into a compact sales tool and hosted online.http://195.97.253.153/testing/back2black/back2black.html

Features include: page turner, pop up with extra information, hyperlinks to Amtico’s website and e mail to a friend. e mail to a friend

Back to Black Trend BrochureEntry Page

webRe-designed the Threshers website so that it was more b2c than b2b.

Introduced a user friendly store locator, information on FairTrade and Organic wines to keep up with consumer demand and current trends.

As the site was non-transactional, rich content was added such as wine lists and topical stories.

An incentivised e shot was used to drive people to the new site and ultimately to store.

With a 40% redemption rate and coverage on BBC morning News, it was considered a huge success!

Ethical Trading

Store Locator

Threshers Website

Home Page

webThe Fine English Company website is work in progress.

It will be the front end of a luxury lifestyle brand selling the finest bespoke furniture handmade in England.

For most, the shopper journey begins here as there are no plans to have a retail outlet. It is therefore important to capture the imagination of the most discerning individuals.

It is non-transactional as commissions are undertaken after an initial consultation period.

Giraffe & Zebra Steamer Trunks Product Detail

direct mail

translucent envelopes

Moet DM piece for Diageo and Thresher Group.

Amtico UK domestic mail out and Amtico Auto mailer for Europe.

The postcard in the translucent envelope had a 3% conversion rate in the first week.

Amtico(UK domestic)

Amtico Auto(European trade)

exhibitionsAmtico Marine Show - Earl’s Court, London, March 2009Re-usable modules with interchangeable graphics, stored, transported and assembled by supplier.

Client calls off units through online library as front end onto which graphics can be overlaid to preview before going to production.

Earl’s court - London

Amtico marine – view 1

Amtico marine – view 2

visual merchandising

Design and installation for Night At The Museum; Woolworths, HMV and Virgin flagship stores in London

Whispering windows at Woolworths on Edgware Road

credentials

Above: letter from Mark Shaw, CEO of bezier GroupTop right: Postcard from John Landis, Director of An American Werewolf in London.

Far right: POP League Table from Instore magazineRight: Customer Service Award

Woolacombe Surf

Camping in The Lakes Les Contamines

Jungle Trek - IndiaBath Half Marathon

Hampstead & WestminsterHockey Club

House Boat - KeralaCamping on The Gower

Coasteering Pembrokeshire

Camping In Cornwall

EventingKwa Zulu NatalSouth Africa