Ajc look book 2013
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AMERICAN JUICE COMPANY
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Transcript of Ajc look book 2013
AMERICAN JUICE COMPANY
“ We hold these Truths to be self-evident, that all Juice is not created equal, that this beverage is endowed by its Creator with certain transferable
delights, that among these are Refreshment, Revelry, and the perchance of Happiness. “
OUR CREED
THE COMPANYWe offer a wide range of gourmet fruit blends using seasonal!
fruits, vegetables, fresh spices and other all-natural ingredients only. !!
With our products, craft cocktails can be made in a matter of seconds – less dealing with produce suppliers, reduced prep work and waste. !
!Custom products are also available. Have a flavor your patrons love that’s not in one of our blends? We’ll design a new product for you. We understand each businesses clientele is unique, which is why we offer this “tailor your flavor” service. !
!!! !! !
“ We are passionate about hospitality and are true F&B consumers, !therefore we believe and understand the necessity of a unique !
product range in your bar offering. "!
THE PRODUCT!All of our beverages are made with fresh ingredients: pureed fruits, chopped spices, homemade extracts and syrups. Our recipes are created by renowned mixologist Massimiliano Matté, who has collaborated with Alain Ducasse, Heinz Beck, and Daniel Boulud.!!With our juices we introduce a complete new product generation into the bar and mixology business, a product created by Hospitality People for Hospitality People.!!!!!!
Each season’s collection is based on research about flavor trends and is designed to reduce labor intensity, maximize profits and facilitate a high-end cocktail experience. !
Our mixologist has 20 years experience in the food and beverage industry. !
!Our CEO’s family has been in the hotel businesses for
six generations.! !
THE PROBLEMS WITH CRAFT COCKTAILS !• Fluctuation that affects consistency in terms of product quality & taste !• Higher labor cost to reach an extraordinary quality, create a USP or reach a higher guest/customer satisfaction !• Higher good cost to reach an extraordinary quality, create a USP or reach a higher guest/ customer satisfaction !• Businesses can become dependent on their employees !
THE PRODUCT
THE SOLUTIONS AJC PRODUCTS OFFER !• Consistency of quality and flavor, and a stable price !• Increased volume while maintaining the highest quality !• Decreased cost of labor because: • Less qualified staff is necessary due to simplified production steps • Less prep work !• Reduced waste because products have nine-month long shelf life and a five-day shelf life once opened !• Endless multiple flavor combinations due to versatility of product flavors (AJC products can be combined to each other to obtain new flavor concoctions) !
AJC DOES NOT ONLY SOLVE PROBLEMS !• Because the products are versatile, near endless flavor combinations are possible – allowing bartenders and mixologists to augment their creativity
Our intention is to give hospitality industry professionals the freedom to create bespoke, high-quality cocktails, while saving labor costs and time.
AJC´S USP IS YOUR ADVANTAGE
On average, drinks mixed with AJC have less good cost, when compared to traditionally
prepared cocktails and the labor intensity is reduced by .
49%
17%
CURRENT SEASONAL PRODUCT RANGE
THE CHUCK BLUEBERRY Purée of fresh blueberries with apples, home-made orange-almond extract and fresh lime. !!THE RAYMOND “PUMPKIN” CARVER Purée of caramelized pumpkin, tropical passion fruit, fresh orange and Tellicherry pepper. !!THE BERRY WHITE Purée of “Autumn Bliss” raspberries, freshly crushed lemongrass and hints of green cardamom. !!THE GINGER GERSHWIN Blend of spicy ginger and aromatic lemongrass with home-made orange-lemon extract. !!THE CORNELIUS VANILLABILT SYRUP Blend of Tahitian Vanilla with a 14 additional spices to enhance the beans´robust flavor.
!
CURRENT SEASONAL PRODUCT RANGE
THE LOUIS APPLESTRONG Purée of „Golden Delicious“ apples with warm winter spices like cardamom, star anise, cinnamon and refreshing citrusy finish. !!THE HERRIETT PEACHER STOWE Blend of juicy peaches with spicy notes of fresh ginger and refreshing lemongrass. !!!
SEASONAL PRODUCT RANGE TO COME… !“TURMERIC DOUGLASS“ Savory tangerine juice combined with freshly ground turmeric and orange-lemon extract. !!“YOGI PEARRA“ Purée of soft “Williams Pear” with cold extracted elderflower essence and mountain thyme infusion. ! …and many more to come each season... All based on nature´s finest offer!
AJC AS MINI.BAR OPTION
Often mini bars are filled with a random grouping of products. Consequently, the selection doesn‘t appeal to customers and high sales don‘t follow. !!!
“ But passionate F&B professionals do see the necessity and potential behind it to create something unique. “ !
!!!A well-equipped mini bar with exclusive and well-selected products -- and in our case interactive -- can contribute to an improved overall experience.!!Not a lot of properties spend time, energy and resources on this amenity. Therefore, it could be a perk that customers greatly appreciate and gush over as a result. !
“ Just add 1 part of AJC to 2 parts of “whatever you prefer most” – either alcoholic or non-alcoholic, and create your own drink. “
A PRODUCT WITH IT´S OWN SALES STRATEGY
These products entice guests to create their own drink and because they aren‘t consumed pure, customers have to grab an additional good from the bar. In this way, our products compel guests to spend more. !From Danny Meyer's North End Grill to Grand Central's Campbell Apartment, some of N.Y.C.'s best restaurants and bars use our mixers to make their drinks. That's what sets us apart from the competition – we don't just say our blends make cocktails as well as the best, we have proof. !!!
Our product enhances interactivity between the mini bar and the customer by offering a product that allows guests to create a restaurant-quality drink within the comfort of their room. !
“…Making high-quality cocktails has never been so much fun. “
A ONE OF A KIND MINI.BAR SETUP
just an inspiring idea!
ADDITIONAL CUSTOMER SUPPORT!• Introduction and training sessions for your bar team!• Support in the creation of seasonal beverage menus!• Creation of signature cocktails!• Creation of unique blends exclusively produced ! for your business!!
“ Creating an experience for our customers goes beyond just a great product. It’s about supporting their business and enchanting them in
such a way that they become AJC brand evangelists. “ Founder & CEO Christopher Wirth
WHAT CAN YOU EXPECT IN ADDITION TO THE PRODUCT?
