Ajc marketing

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MARKETING CONSULTANT @amitjain310

Transcript of Ajc marketing

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MARKETING CONSULTANT

@amitjain310

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Credentials

• Amit Jain Consulting (AJC) has been working with entrepreneurs and small businesses since 2005.

• Creation of supplementary marketing collateral , content/copy, marketing strategy maps, marketing budgets, and graphics

• Architect of several successful comprehensive marketing plans for new and existing and products and services. Plans are constructed for:

• Re-branding & company identity

• Social media integration

• Market campaigning efficiency

• Marketing strategy

• Independent Contractor for multiple boutique consulting firms and organizations

• UCLA Extension (2011-Present)

• Los Angeles Community College District (2010-Present)

• IRA Network (2008)

• Artilient (2008-09)

• cpSphere (2007)

• MBA Plans, LLC (2007)

• 2005 Graduate Student of the Year (MBA – Loyola Marymount University)

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Affiliations

Extensive network consisting of trusted professional service providers, executives, entrepreneurs, inventors,

innovators, business leaders, public figures, and professors where expertise has been mutually shared.

The Indus Entrepreneurs Los Angeles

South Asian Business Alliance Network

Los Angeles Venture Association

L.A. Bankers

Socaltech.com

California’s Green Workforce

Coalition

Green W.E.S.T. Alliance

United States Green Building Council

– Los Angeles (USGBC-LA)

West Coast Motion

EcoTuesday

Green Drinks

LMU-MBA Alumni Association

Young Jain Professionals

Southern California Venture Network

SCORE

American Marketing Association LA

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Services and Deliverables

Competitive Market Analysis

Strategic Planning

Strategic Partnerships & Alliances

Business Development

E-Commerce Strategy & Development

Market Resource Planning & Budgeting

Project Management

•Operations

•Execution

•Strategy Implementation

Marketing Collateral Development

•Multimedia Production

•Strategy-Linked Creation

Special Events Management

•Host

•Organize

•Promotion

•Manage

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Impact of Effective Marketing

No matter how incredible a product or service is, it needs to be promoted with a simple, clear message that a satisfied customer can repeat to their community.

Any marketing/advertising campaign must have metrics in place to track the performance of the different units.

New media increases opportunities to engage with customers, which will open doors for new markets and possibilities.

Marketing is an investment and will have a return on investment.

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Value Proposition

Expertise Proven track-record in supporting startups and small businesses build, present ,and receive funding for well-thought, scalable business models and strategies from small to large investors.

One-on-One Consulting Collaborating with clients throughout the market planning process to develop strategies that align client’s vision and core competency with market needs.

Knowledge in Fundraising Developed financial packages for investors for the purposes of bridge-financing, microloans, seed funding, in multiple rounds. Funding ranging from $2.5K to $10M.

Custom Deliverables Deliverables are created from scratch in whatever format is deemed necessary to exceed expectations of the client.

Fastest Turnaround Team can take existing documents and notes from teleconferences and in-person meetings and turnaround a business plan within 1 week.

Virtual Collaboration Team can work remotely and be accessible at anytime via email, phone, and webconferencing to discuss and collaborate.

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Previous Consulting Engagements

Boston Associates, LLC Real Estate • Business Development

• Marketing Collateral

Loyola Productions, Inc Non-Profit • Business Development

• Operations

• Sales/Marketing

Zen Planner Software • Strategic Workplan

• Sales/Marketing Strategy

Sota Optics Biotechnology • Sales & Distribution

• Customer Management

Burger Brothers Fast Food • Strategic Workplan

• Advertising Campaigns

Innoventz Biotechnology • Branding/Identity

• Marketing Strategy

• Budgeting

Styku Technology • Market Research/Analysis

• Marketing Strategy

• Business Modeling

Lottogopher Ecommerce • Market Research/Analysis

• Marketing Strategy

• Business Modeling

Fetch101 Pet Services • Market Research/Analysis

• Marketing Strategy

• Business Modeling

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Case Study: Sunsetronics

Website User-Interface design

Logo design, Brand Development

2003 Car Show @ Loyola Marymount University

Online Marketing Campaign Manager

Online Streaming Commercial Producer

Click Here

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Case Study: Liberty Tax Service

Background: Franchisee was looking to infuse social media into market campaign to

create more visibility across mediums and increase foot traffic to business for

potential customers.

Issue: Limited budget in a very competitive business environment in regards to tax

preparation services.

AJC: Created a marketing plan to manage the implementation of social media

strategy integrated into traditional marketing campaign. Reorganized marketing

resources for more efficient advertising and promotions.

Result: Increase in gross revenue by 19% and increase in average customer fee by

17.2%.

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Branding & Identity

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Sample Marketing Collateral

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Sample Marketing Collateral

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What is Happening to Marketing?

The integration of social media has impacted traditional marketing and introduced a new skillset for marketers utilize.

Impact of Traditional

Marketing

Impact of Social

Marketing

Viral Buzz/ Word of Mouth

Traditional Marketing

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Return of the Conversation

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Integrated Social Marketing

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Social Networking

Business Social Networking

Photo Sharing

Video Sharing

News Sharing

Bookmark Sharing

Microblogging

Social Media Applications

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Thank You

For any questions, samples of deliverables, and

references, please contact:

Amit Jain

(310) 901-0709

[email protected]

@amitjain310