Ajc marketing
Transcript of Ajc marketing
MARKETING CONSULTANT
@amitjain310
Credentials
• Amit Jain Consulting (AJC) has been working with entrepreneurs and small businesses since 2005.
• Creation of supplementary marketing collateral , content/copy, marketing strategy maps, marketing budgets, and graphics
• Architect of several successful comprehensive marketing plans for new and existing and products and services. Plans are constructed for:
• Re-branding & company identity
• Social media integration
• Market campaigning efficiency
• Marketing strategy
• Independent Contractor for multiple boutique consulting firms and organizations
• UCLA Extension (2011-Present)
• Los Angeles Community College District (2010-Present)
• IRA Network (2008)
• Artilient (2008-09)
• cpSphere (2007)
• MBA Plans, LLC (2007)
• 2005 Graduate Student of the Year (MBA – Loyola Marymount University)
Affiliations
Extensive network consisting of trusted professional service providers, executives, entrepreneurs, inventors,
innovators, business leaders, public figures, and professors where expertise has been mutually shared.
The Indus Entrepreneurs Los Angeles
South Asian Business Alliance Network
Los Angeles Venture Association
L.A. Bankers
Socaltech.com
California’s Green Workforce
Coalition
Green W.E.S.T. Alliance
United States Green Building Council
– Los Angeles (USGBC-LA)
West Coast Motion
EcoTuesday
Green Drinks
LMU-MBA Alumni Association
Young Jain Professionals
Southern California Venture Network
SCORE
American Marketing Association LA
Services and Deliverables
Competitive Market Analysis
Strategic Planning
Strategic Partnerships & Alliances
Business Development
E-Commerce Strategy & Development
Market Resource Planning & Budgeting
Project Management
•Operations
•Execution
•Strategy Implementation
Marketing Collateral Development
•Multimedia Production
•Strategy-Linked Creation
Special Events Management
•Host
•Organize
•Promotion
•Manage
Impact of Effective Marketing
No matter how incredible a product or service is, it needs to be promoted with a simple, clear message that a satisfied customer can repeat to their community.
Any marketing/advertising campaign must have metrics in place to track the performance of the different units.
New media increases opportunities to engage with customers, which will open doors for new markets and possibilities.
Marketing is an investment and will have a return on investment.
Value Proposition
Expertise Proven track-record in supporting startups and small businesses build, present ,and receive funding for well-thought, scalable business models and strategies from small to large investors.
One-on-One Consulting Collaborating with clients throughout the market planning process to develop strategies that align client’s vision and core competency with market needs.
Knowledge in Fundraising Developed financial packages for investors for the purposes of bridge-financing, microloans, seed funding, in multiple rounds. Funding ranging from $2.5K to $10M.
Custom Deliverables Deliverables are created from scratch in whatever format is deemed necessary to exceed expectations of the client.
Fastest Turnaround Team can take existing documents and notes from teleconferences and in-person meetings and turnaround a business plan within 1 week.
Virtual Collaboration Team can work remotely and be accessible at anytime via email, phone, and webconferencing to discuss and collaborate.
Previous Consulting Engagements
Boston Associates, LLC Real Estate • Business Development
• Marketing Collateral
Loyola Productions, Inc Non-Profit • Business Development
• Operations
• Sales/Marketing
Zen Planner Software • Strategic Workplan
• Sales/Marketing Strategy
Sota Optics Biotechnology • Sales & Distribution
• Customer Management
Burger Brothers Fast Food • Strategic Workplan
• Advertising Campaigns
Innoventz Biotechnology • Branding/Identity
• Marketing Strategy
• Budgeting
Styku Technology • Market Research/Analysis
• Marketing Strategy
• Business Modeling
Lottogopher Ecommerce • Market Research/Analysis
• Marketing Strategy
• Business Modeling
Fetch101 Pet Services • Market Research/Analysis
• Marketing Strategy
• Business Modeling
Case Study: Sunsetronics
Website User-Interface design
Logo design, Brand Development
2003 Car Show @ Loyola Marymount University
Online Marketing Campaign Manager
Online Streaming Commercial Producer
Click Here
Case Study: Liberty Tax Service
Background: Franchisee was looking to infuse social media into market campaign to
create more visibility across mediums and increase foot traffic to business for
potential customers.
Issue: Limited budget in a very competitive business environment in regards to tax
preparation services.
AJC: Created a marketing plan to manage the implementation of social media
strategy integrated into traditional marketing campaign. Reorganized marketing
resources for more efficient advertising and promotions.
Result: Increase in gross revenue by 19% and increase in average customer fee by
17.2%.
Branding & Identity
Sample Marketing Collateral
Sample Marketing Collateral
What is Happening to Marketing?
The integration of social media has impacted traditional marketing and introduced a new skillset for marketers utilize.
Impact of Traditional
Marketing
Impact of Social
Marketing
Viral Buzz/ Word of Mouth
Traditional Marketing
Return of the Conversation
Integrated Social Marketing
Social Networking
Business Social Networking
Photo Sharing
Video Sharing
News Sharing
Bookmark Sharing
Microblogging
Social Media Applications
Thank You
For any questions, samples of deliverables, and
references, please contact:
Amit Jain
(310) 901-0709
@amitjain310