SUMMER TRAINING PROJECT REPORTon

“General Packet Radio Services (GPRS) as a revenue bucket for mobile operators”

In North Bihar, Koshi region,at

Bharti Airtel Ltd.Anand Vihar, 7th Floor, Guinea Motors,

West Boring Canal Road,Patna, Bihar-800001.

Submitted in partial fulfillment of requirement for the award of degree Of

Master of Business AdministrationBy

JAMAI HAMDARD[2011-13]

Hamdard Nagar, New Delhi – 110062.

Mr. Nadeemul Haque. [Asst. Professor, FMIT],

Jamia Hamdard,New Delhi-110062.

Mr. Nadeemul Haque. [Asst. Professor, FMIT],

Jamia Hamdard,New Delhi-110062.

SUBMITTED TO :

Abdul Sharique. [MBA - III Semester. (2011-13)]

Jamia Hamdard,New Delhi-110062.

Abdul Sharique. [MBA - III Semester. (2011-13)]

Jamia Hamdard,New Delhi-110062.

SUBMITTED BY :

Mr. Kumar Gaurav. [Product Manager]

Bharti Airtel Ltd. Company,Patna, Bihar -800001

Mr. Kumar Gaurav. [Product Manager]

Bharti Airtel Ltd. Company,Patna, Bihar -800001

UNDER GUIDANCE OF :

Express yourself

The first private operator to have an all India presence...

ABOUT AIRTEL

VISION, MISSION & GOALS

VisionTo help underprivileged children and young people of our country realize their potential.

MissionCommitted to creating and supporting programs that bring about sustainable changes through education and use of technology.

GoalsTo improve the accessibility and quality of education at school level across rural India.To provide education and training opportunities to the youth of our country in order to make them employable.

ORGAINISATIONALSTRUCTURE

ORGAINISATION STRUCTURE

BOARD OF DIRECTORS

BOARD OF DIRECTORS

PHILOSOPHY

"As a first step towards fulfilling the vision of the Government and the leadership of the country, Bharti has kick-started it’s voluntary and affirmative action in making significant contribution to provide education to the weaker sections of the society, so as to make them employable. We need to ensure that our children and young people have access to quality education. Through Bharti Foundation we are determined to make a substantial impact in this area."

PHILOSOPHY

Mr. Sunil Bharti Mittal,(Chairman & Group CEO)

Bharti Enterprises Ltd.

TELECOMMUNICATIONIN INDIA

The telecom services have been recognized the world-over as an important tool for socio-economic development for a nation. It is one of the prime support services needed for rapid growth and modernization of various sectors of the economy. Indian telecommunication sector has undergone a major process of transformation through significant policy reforms, particularly beginning with the announcement of NTP 1994 and was subsequently re-emphasized and carried forward under NTP 1999. Driven by various policy initiatives, the Indian telecom sector witnessed a complete transformation in the last decade. It has achieved a phenomenal growth during the last few years and is poised to take a big leap in the future also.  

INTRODUCTION TOTELECOMMUNICATION IN INDIA

PARTICULARS WIRELESS WIRELINE TOTALTotal Subscribers (Millions) 934.09 31.43 965.52Total Net Monthly Addition (Millions) 4.73 -0.10 4.62Monthly Growth (%) 0.51% -0.33% 0.48%

Urban Subscribers (Millions) 597.59 24.17 621.76Urban Subscribers Net Monthly Addition (Millions) 0.60 -0.05 0.55Monthly Growth (%) 0.10% -0.21% 0.09%

Rural Subscribers (Millions) 336.51 7.25 343.76Rural Subscribers Net Monthly Addition (Millions) 4.12 -0.05 4.07Monthly Growth (%) 1.24% -0.74% 1.20%

Overall Teledensity* 76.99 2.59 79.58Urban Teledensity* 162.46 6.57 169.03Rural Teledensity* 39.80 0.86 40.66

Share of Urban Subscribers 63.98% 76.92% 64.40%Share of Rural Subscribers 36.02% 23.08% 35.60%

According toTELECOM REGULATORY AUTHORITY OF INDIA, New Delhi, 3rd August 2012, (Press Release No. 171/2012)

INTRODUCTION

INTRODUCTION

In the past four year the telecom sector has become one of the fastest growing sectors in the Indian economy. It happened due to strong competition that has brought down tariffs as well as simplification of policy environment and healthy competition among different telecom players.Currently of a size nearing 965.52 million (GSM and CDMA), this sector is expected to reach a size of nearly 1 billion subscribers by financial year 2013.In order to further promote the use of Internet in the country the government is taking proactive steps to develop this sector with the help of the various players in this segment. For this purpose, the use of broadband technology is being mooted and this will go a long way in improving the productivity of the Indian economy as well as turn out to be the next big opportunity for telecom companies after the mobile communications segment. Non-voice services and VAS are the gold mines. The big takeoff is expected with the rollout of 3G services in early 2007, once the spectrum issues are sorted out. Internet users base fast reaching near the English speaking population base. Local language and content required for further growth Infrastructure equipment cost is down to a fraction of what prevailed just a few years ago. Operators can plan better expansion plan now increased viability for the operators to expand to semi-urban and rural markets, hence, accelerate growth further. It’s not without reason that India is tipped to be the world’s third-largest economy by 2050! No wonder if it happens much earlier Investors can look to capture the gains of the Indian telecom boom and diversify their operations outside developed economies that are marked by saturated telecom markets and lower GDP growth rates.

General Packet Radio Service

OBJECTIVE OF THE STUDY

OBJECTIVE OF THE STUDY

To study the awareness level of mobile internet among mobile users.  To study the characteristics of mobile internet users.

To understand the competitor share and performance.

RESEARCH METHODOLOGY

Research type : Descriptive

Analysis tools : Statistical

Collection of data

Primary data : Through schedule.

Secondary data : Through magazine, journals, e-source and articles etc.

Sampling method : Nonprobability convenience sampling.

RESEARCH DESIGN

SAMPLING

Sample size : 100 Universe : All mobile consumer of India. Target Population : All the consumer who uses

internet through mobile in North Bihar, Koshi Region.

Sample unit : Every respondent of study chosen by convenient sampling from population.

Sampling area : Koshi region, North Bihar, Bihar, India.

ASSUMPTION & LIMITATION OF THE STUDY

ASSUMPTION & LIMITATION OF THE STUDY

Assumptions :

It has been assumed that sample respondents represents the whole population. The information given by the customer is unbiased.

Limitations :

Duration of Project was not enough to make a conclusion on such a vast subject time constraint has become a big limitation.

The Sample Size being taken for drawing a conclusion was too small to get an accurate result.

There can be an error in the research due to the lazy response of the respondents.

DATA INTERPRETATION &ANALYSIS

CONCLUSION:- Majority of the consumers are prepaid consumers which is 99% only 1% Postpaid.. Airtel is a leader with 36% dominance potential competitor is Vodafone.

2. Consumer’s satisfaction levelCONCLUSION:- 92% of Airtel consumers are satisfied with the service. But Vodafone consumers are 100% satisfied with it’s service.

CONCLUSION:- 63.89% of Airtel consumers have GPRS enabled handset while Vodafone have 65% and others have 73.34%.

CONCLUSION:- 77.78% of Airtel consumers are aware about GPRS, 2G, & 3G while only 75% Vodafone consumer are aware about it.

CONCLUSION:- Only 19% of Airtel consumers have 3G ready handset while Vodafone have 25%. Overall 29% of the sample population are having 3G ready handsets

CONCLUSION:- Only 20% of Airtel consumers access internet through 3G while Vodafone 30% & Others 30%. Over all 24% of the sample population use 3G.

CONCLUSION:- Only 42% of Airtel consumers access internet through mobile while Vodafone 50% & Others 57%. Over all 50% of the sample population access internet through mobile.

CONCLUSION:- Only 39% of Airtel consumers are satisfied with internet services while Vodafone 50%. Over all 36% of the sample population are satisfied with internet services.

CONCLUSION:- 1% of overall consumer complain about activation process, 11% slow speed, 2% costly, while 33% don’t know how to operate internet & 53% handset are not compatible or not aware.

CONCLUSION:- 23% of the responses are in favor of Airtel while 34% for BSNL.

CONCLUSION:- Majority of the consumers prefer to access internet at night that is 61% of the .

CONCLUSION:- Majority of consumer prefer Monthly Pack.

CONCLUSION:- Majority of the consumers consume 1GB or 2GB in a month. For Airtel it is 39% while for Vodafone 40%.

CONCLUSION:- 50% of the consumers prefer to access Social Networking site and rest 50% prefer e-mail & Browsing.

CONCLUSION:- Majority of the internet accessing consumers are between the age of 15 and 35 years which is 73% of internet using population.

CONCLUSION:- Majority of the internet accessing consumers have GPRS enabled handset which is 70% of the sample population.

OBSERVATION & FINDINGS

In the survey of North Bihar, Koshi region, I found this result by approaching different telecom consumers who avail mobile telecom services with the help of questionnaire. This finding is based on last month result. Airtel is the market leader with 36% share. Vodafone is the potential competitor of Airtel with 20% share of the market. Majority of the consumers are prepaid consumers which is 99% only 1% is Postpaid. Only 92% of Airtel consumers are satisfied with the service while Vodafone’s 100% & Others 97%. 63.89% of Airtel consumers have GPRS enabled handset while Vodafone have 65% and others have 73.34%. 77% of the population are aware about GPRS, 2G & 3G. 78% of Airtel consumers & 75% Vodafone consumer are also aware. Only 19% of Airtel consumers have 3G ready handset while Vodafone have 25%. Overall 29% of the sample population are having 3G ready handsets.20% of Airtel consumers access internet through 3G while Vodafone 30% & Others 30%. Over all 24% of the sample population use avail 3G services. Only 42% of Airtel consumers access internet through mobile while Vodafone 50% & Others 57%. Over all 50% of the sample population access internet through mobile. 39% of Airtel consumers are satisfied with internet services while Vodafone 50%. Over all 36% of the sample population are satisfied with internet services.1% of overall consumer complain about activation process, 11% slow speed, 2% costly, while 33% don’t know how to operate internet & 53% handset are not compatible or not aware. According to consumer's opinion - service providers is good in terms of GPRS? 23% of the responses are in favor of Airtel while 34% for BSNL. Majority of the consumers prefer to access internet at night that is 61% of the population. Monthly internet pack is most popular among consumers. Majority of the consumers consume 1GB or 2GB in a month. For Airtel it is 39% while for Vodafone 40%. 50% of the consumers prefer to access Social Networking site and rest 50% prefer e-mail & Browsing. Majority of the internet accessing consumers are between the age of 15 and 35 years which is 73% of the internet using population.

OBSERVATION & FINDINGS

CONCLUSION

In the Koshi Region of Bihar it is found that 15-35 aged persons are active internet user

through mobile. Craze of Social Networking are rapidly growing among them. Airtel is

the most attracting brand and it provides very good services to the consumers.

Vodafone is most close competitor of Airtel in term of mobile internet services.

Vodafone consumer are more satisfied with the internet service in term of percentage.

Other small player like Idea and Uninor & BSNL in combine captures market slighltly

more than the major player like Airtel & Vodafone for internet services. BSNL is the

best internet service provider according to consumer’s perception.

CONCLUSION

RECOMMENDATION

GPRS mobile internet is creating opportunities as per the finding of this research. Internet access and service is fundamentally going through a transition in these semi-urban and semi-rural part of our country.

I have made following recommendation to the company.

It should motivate the consumers by giving some offer consumers to access the internet or enroll for subscription.

Company should fine tune their equipment to cater the demand of their consumer and potential consumer speedy data transfer need cheaply.

It should increase network quality in semi-urban and semi-rural Areas.

RECOMMENDATION

Thanks…..!