A

OnSUB: seminar on contemporary issues in management

(sc im)On

Issue no. : 2Topic: act iv ism, changing ro le of business and corporate

socia l responsib i l i ty .

Submit ted to: Ms. Puja vora

INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT ( I 2 IM)

M.B.A PROGRAMME

Const i tuent of Charotar Univers i ty of sc ience and

technology (CHARUSAT)

Presented by

Name: Harsh v . Pate l

M.B.A Semester – 1

Rol l no. 09/MBA/29

(NOVEMBER 2009)

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DECLARATION

I, Harsh v Patel hereby declare that the report on “BHARTI AIRTEL LIMITED”

(corporate social responsibility) is a result of my own work and my indebtedness to

other work publication, if any, have been duly acknowledged.

Place: Changa

Date: 14/11/ 2009. Harsh v. Patel

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SR. NO PARTICULARS PAGE

NO

1 EXECUTIVE SUMMARY 4

2 Pyramid of CSR 5

3 Organization details

Vision, Mission, Objectives

Fact milestones

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4 Organization Structure Activities / Function

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5 Issues/ Problem areas 10

6 Forces responsible for change. Role of activism, Corporate social responsibility

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7 CSR initiatives 14

8 Comparison of Organization 15

9 Future Outlook 16

10 References 17

TABLE OF CONTENTS

EXECUTIVE SUMMARY

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Project work helps me to deal with the real business situation. Project report consists of the brief description of an organization BHARTI AIRTEL LIMITED. And also consist of a section which provide the overview and background information about the various department of the organization also such Role of activism, Corporate Social Responsibility(CSR).

In this case the company is reorganizing. The Airtel is taking care of its employees and society is more competitive and aggressive. It is take care of its customers. This case is about the activities and functions of company is how affected its environment, structure and responsibility.

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Pyramid of CSR

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Economic Responsibilities

Legal Responsibilities

Social Responsibilities

Ethical Responsibilities

Social Responsibilities :- Bharti Airtel follows an “open door policy” to approach the management, which helps resolve issues with mutual agreements. We encourage people to stand up against any unfair treatment for which we have the Office of the Ombudsman, where employees can raise any issues regarding business and workplace conduct.

Legal responsibilities :- Bharti Airtel takes all its equipment from its key vendors, namely Nokia and Ericsson, who comply with all the required health and safety norms. Each contract with the supplier has a clause that they will comply with our code of conduct and each year suppliers have to give Bharti Airtel a certificate that they are compliant.

Use of air curtains on major office exits and double glazing also results in significant energy saving.

Economic Responsibilities :- The TVC was a part of the brand repositioning restructuring efforts of Airtel as part of which Bharti changed the brand’s tagline in early-2002 form ‘touch tomorrow’ to ‘Live Every Moment.

Organization details:-

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Vision:- By 2010 Airtel will be the most admired brand in India:

Loved by more customers Targeted by top talent Benchmarked by more businesses

We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more

Mission:- To becomes leading telecommunication service provider.

Objectives:-

The company is commitment to maintaining the highest standard of conduct and professionalism and toward this end has formulated a policy that will provide clarity about the method and process for stakeholder to voice genuine concern about unprofessional conduct. This policy should be read in Conjunction with Bharti code of conduct. This policy aimed to provide an independent forum by means of the office of the Ombudsman, for employees and external stakeholder of the Company to raise concern and complains about improper practices which are In breach of the Bharti Code of Conduct. Put in place a fair and equitable inquiry process and redresser.

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Facts and Milestones :-

Bharti Tele-Ventures was incorporated on July 7, 1995 as a company with Limited li-ability under the Companies Act, for promoting Telecommunication services. Bharti Tele-Ventures received Certificate for commencement of business on January 18, 1996. The Company was initially formed as a wholly-owned subsidiary of Bharti Telecom Limited. The chronology of events since Bharti Tele-Ventures was incorpo-rated in 1995 is as follows:

Calendar year & Events: 1995-Bharti Cellular launched cellular services 'AirTel' in Delhi.

1996-Bharti Telenet launched cellular services in Himachal Pradesh. 1997-Bharti Telenet obtained a license for providing fixed-line Services in

Madhya Pradesh circle.1998-First Indian private fixed-line services launched in Indore in the

Madhya Pradesh circle on June 4, 1998 by Bharti Telenet thereby ending Fixed-line services monopoly of DoT (now BSNL).

1999-Bharti Enterprises acquired control of JT Holdings, and extended Cellular operations to Karnataka and Andhra Pradesh.

2000-Bharti acquired control of Sky cell Communications, in Chennai.2001-The company acquired control of Spice Cell in Calcutta.2002-Bharti Enterprises went public in 2002, and the company was listed on

Mumbai Stock Exchange and National Stock Exchange of India.2003-The cellular phone operations were rebranded under the single AirTel

brand. 2004-Bharti acquired control of Hexacom and entered Rajasthan.

2005-,Bharti extended its network to Andaman and Nicobar2006- Bharti Global Limited was awarded a telecommunications license in Jersey in the Channel Islands by the local telecommunications2007-, Bharti Airtel signed an MoU with Nokia-Siemens for a 900 million

dollar expansion of its mobile and fixed network. the company announced it will be launching a customized version of Google search engine that will provide an 'array of services' to its broadband customers.

2008- Bharti Airtel will roll out third generation services in Sri Lanka in association with Singtel This is because Singapore-based Asian telecom major Singtel, which owns a little over 30% in Bharti Airtel, is a major player in the 3G space as it has already third generation networks in several markets across Asia….

Today, Airtel is the largest cellular service provider in India.

Airtel is a brand of telecommunication services in India operated by Bharti

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Airtel.

Airtel comes to you from Bharti Airtel Limited, India’s largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles. Bharti Airtel since its inception has been at the forefront of technology and has steered the course of the telecom sector in the country with its world class products and services. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s) - Mobile Services, Airtel Telemedia Services & Enterprise Services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles while the Airtel Telemedia Services business offers broadband & telephone services in 95 cities and has recently launched India's best Direct-to-Home (DTH) service, Airtel digital TV. The Enterprise services provide end-to-end telecom solutions to corporate customers and national & international long distance services to carriers. All these services are provided under the Airtel brand.

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Organization Structure

Activities/functions:-

Mobile Services:- Bharti Airtel offers GSM mobile services in all the 23-telecom circles of India and is the largest mobile service provider in the country, based on the number of customers.

Telemedia services:- The group offers high speed broadband internet with a best in class network. With Landline services in 94 cities we help you stay in touch with your friends & family and the world. Get world class entertainment with India’s best direct to home (DTH) service digital TV in more than 150 cities. Enterprise Services:- Enterprise Services provides a broad portfolio of services to large Enterprise and Carrier customers. This division comprises of the Carrier and Corporate business unit. Enterprise Services is regarded as the trusted communications partner to India's leading organizations, helping them to meet the challenges of growth.

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Digital TV Services :- Discover the magical experience of digital entertainment with Airtel. From DVD quality picture and sound, the best and widest variety of channels and programmers’ to the best on- demand content on Airtel Live, your tv viewing experience change forever with digital TV from Airtel!.

Enterprise Services(corporate) :- The group focuses on delivering telecommunications services as an integrated offering including broadband & telephone, national and international long distance and data connectivity services to corporate, small and medium scale enterprises.

Issues/ Problem areas

There is not any more criticisms on Bharti Airtel Limited .

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Corporate social responsibility:- Employees :- We believe that one of the most important drivers of growth and success for any organization is its people. At Bharti Airtel, our ‘Mantra’ for employee delight focuses on 5 Ps – People, Pride, Passion, Processes and Performance. Bharti Airtel has been recognized among the Best Employers in the Country for two successive years – being 14th in 2003 & jumping ahead of several other large conglomerates to an enviable position of the 2nd Best Employer in the Country in 2004. This is a clear demonstration & acknowledgement of the robust, progressive, people as well as business aligned Human Resource practices, which the organization has developed implemented remarkably in a very short span of time.

Bharti Airtel follows an “open door policy” to approach the management

which helps resolve issues with mutual agreements. We encourage people to stand up against any unfair treatment for which we have the Office of the Ombudsman, where employees can raise any issues regarding business and workplace conduct. Bharti ensures transparency through the various communication policies, strategies and plans. . Regular Employee Communication Forums provides a platform for the employees to raise issues that require resolution.

Employee friendly HR policies have been put in place, which amply reflect the organization’s concern for its people. Some typical examples of policies and practices include a family-day at office, half day leave for birthdays, gifts for anniversaries, compulsory 10 days off, festival celebration with family, no official meetings on weekends, five day weeks, concierge services, call center engagement programs etc. These “care” policies and practices are applied across the organizational levels without any discrimination.

From self-management workshops to aerobics sessions, yoga classes to provision of relaxation/meditation rooms, we ensure that every employee keeps a check on his/her fitness. Tie-ups with leading health service organizations enable our employees to undertake periodical health check- ups depending upon their age. This facility is also extended to employee family members at discounted rates. The company provides Flexible Group Mediclaim insurance to all employees, covering all kinds of illnesses, accidents and hospital coverage for serious ailments.

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Environment :- (a) Most of the new Airtel buildings recycle waste water for sanitary and cooling of equipment purposes e.g. DG sets and AC systems. These buildings also have rain water harvesting systems for ground water replenishment where appropriate.

(b) All Airtel offices have energy efficient light fittings and DG sets. We also ensure automation that enables energy savings in our buildings. Building Management System (BMS) – Intelligent Building concept is being followed in all the new Airtel building and campuses that are coming up. The  BMS controls The Heating, Ventilation and Airconditioning (HVAC) system,, electricity load management, water management, parking management, security and safety systems to ensure an efficiently run building on optimal resources.

(c) New buildings also incorporate the concept of and Energy Wheel which optimises energy efficiency in buildings. The AC system in our buildings adds a certain amount of fresh air periodically; In the process of adding this fresh air the cool air within the building vents out which may result into higher usage of energy to bring the cooling/ temperature back. The Energy Wheel concept ensures that as we bring the fresh air in it is pre-cooled thereby optimizing energy efficiency.

(d) Air quality is checked periodically in all Bharti Airtel offices, and based on the results, duct cleaning, carpet cleaning, chair and sofa shampooing is undertaken. Water quality is also monitored in cooling towers for DG sets and Air Conditioner systems so that water born diseases such as legionella, etc. are avoided.

(e) Use of air curtains on major office exits and double glazing also results in significant energy saving.

(f)All Bharti Airtel offices have fire alarm systems. Periodic fire drills are carried out in Bharti Airtel offices as a practice. All Airtel offices are provided with First Aid boxes and have identified people as First Aid specialists

community initiatives:-Corporate Social Responsibility is embedded in, and built upon, the stated ‘values’ of Bharti – the institution. These values guide all our activities and each employee is encouraged to take decisions and design business-linked processes that are sensitive to communities and environment.

“We have an obligation to fulfill to society and the communities in which we operate, and help improve the quality of life for everyone, today and in the future.”Based on the basic guidelines and direction provided in the Code of Conduct, Bharti has undertaken many community programs.

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Bharti’s contribution to society is structured through two channels, namely, (a) Bharti’s Corporate Social Responsibility (CSR) Initiatives, including initiatives undertaken by way of employee mobilization as well as running environment related programs; and(b) Bharti Foundation, a separate vehicle established in 2000 to lead the CSR agenda of Bharti Group of Companies

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CSR initiatives.

Bharti Airtel has a nation-wide presence that has grown at an exponential rate in the recent years. Each local office undertakes special programs for the local community, thereby reaching out to people. Many projects like material collection drive and blood donation camps are organized for the welfare of the underprivileged community. Bharti constantly searches for new, innovative ways of reducing the consumption of resources, with the aim of leaving a better and greener earth for future generations.

Bharti Airtel’s response to Tsunami Disaster: Bharti Airtel undertook the following initiatives for immediate relief and rehabilitation to Tsunami victims:

Built a mobile network in Andaman & Nicobar islands in less than 3 months to aid rapid rehabilitation of the island

Donated Rs. 1 Crore to the Prime Minister’s Relief Fund, in addition to contributions from employees

Created 29 Airtel Crisis Communications centres in Tamil Nadu

Raised resources for Tsunami victims by initiatives such as a ‘Benefit Cricket Match’

Bharti Airtel during Mumbai Floods: Bharti Airtel employees climbed up the tow-ers to restore the networks so that our customers could conveniently reach its em-ployees.

Bharti Airtel’s response to Kashmir earthquake: Bharti Airtel’s ‘Rapid Response Team’ responded to the Kashmir earthquake by bringing more than 2000 food pack-ets and water bottles to the affected area. Money, clothes, woolens and blankets were also collected from employees to distribute among earthquake victims.

Other initiatives of Bharti Airtel

Bharti Airtel employees have undertaken varies initiatives to reach out to the local community. Some of such initiatives are listed below

Airtel Ashiana for underprivileged children at the Mohali office of Airtel

BIL North tied up with an NGO to distribute daily surplus food to needy children

Airtel Experience Centre by Access MP… for the benefit of the benefit of visually im-paired people as well as people from deprived section of society

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comparison of organization

Since 2007, BAL had been facing serious threats to its leadership position. On the one hand, there was the onslaught from global players such as Vodafone and Virgin Mobile, and on the other, the threat from established Indian companies such as Reliance Communications Ltd., Tata Teleservices Ltd., and the state-owned Bharat Sanchar Nigam Ltd (BSNL). Moreover, the market was expected to witness the entry of some more Indian and foreign companies. BAL had responded to investing heavily in expanding its network, technology, and marketing. It was trying to cover all segments of the population -from the tech-savvy youth population who coveted the latest value-added services (VAS) to the Bottom of the Pyramid (BoP) segment who would be satisfied with a low-cost offering.

In early 2008, BAL, which still dominated the Indian telecom market and was the world’s tenth largest telecom company, was also readying itself to replicate its success story in some other emerging markets.

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Future outlook

Analysts felt that its success notwithstanding, BAL faced some challenges to its leadership position in the Indian telecom market. It had to focus on devising aggressive strategies to continue its dominance and grow at the same rate at which it had been growing...

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References :- http://www.airtel.in http://www.airtel.in/activitis

http://www.airtel.in/wps/wcm/connect/about+bharti+airtel/Bharti+Airtel/About+Bharti+Airtel/Our+Brand+Airtel/

http://www.airtel.in/wps/wcm/connect/about+bharti+airtel/Bharti+Airtel/About+Bharti+Airtel/Our+Brand+Airtel/Our+Vision+and++Promise

http://www.airtel.in/wps/wcm/connect/about+bharti+airtel/Bharti+Airtel/About+Bharti+Airtel/Our+Brand+Airtel/Corporate+Responsibility/

http://www.airtel.in/wps/wcm/connect/about+bharti+airtel/Bharti+Airtel/About+Bharti+Airtel/Our+Brand+Airtel/Corporate+Responsibility/Employees/

http://www.airtel.in/wps/wcm/connect/about+bharti+airtel/Bharti+Airtel/About+Bharti+Airtel/Our+Brand+Airtel/Corporate+Responsibility/Environment%2C+Health+and+Safety/

http://www.airtel.in/wps/wcm/connect/about+bharti+airtel/Bharti+Airtel/About+Bharti+Airtel/Our+Brand+Airtel/Corporate+Responsibility/Community+Initiatives/

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