AirPlus Social Media Webinar Presentation

WHAT TRAVEL PAYMENT IS ALL ABOUT.

What’s all the “Twitter” about?

August 19, 2010

By Rana Walker

AirPlus International, Inc.

Social Media Presentation

P. 1

AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 2

A LinkedIn online

profile says Slater

had been a flight

attendant with

JetBlue since

January 2008 and

was a member of its

Inflight Values

Committee as well

as chairman of a

committee for

uniform redesign.

He had worked as a

flight attendant for

various airlines off

and on for at least

16 years, according

to the profile.

http://content.usatoday.com/topics/topic/Culture/Computers+and+Internet/LinkedIn+Corp


JetBlue takes to their blog to react…


Only in the USA…

AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.

Past (1.0): talking, selling, marketing

Now (2.0): listening, sharing, participating

Social media platforms are also commonly referred to as Web 2.0

P. 5

What is Social Media?

It’s a viral and inter-connected network that removes barriers and

provides an outlet for results-orientated, deep, quality interactions –

virtually and in real-time.


The goal is a new circuitous routing for communication:

Social Media

Content

Conversation

Experience

Relationship

P. 6


Enhance corporate travel experience and comfort level

Enable Travelers to control travel expenses

Uncover a trusted source of information to validate corporate travel policies

…or drive new ones!

Gather feedback in real-time

Allow you to feel the pulse of how the program is working

Potentially promote behavioral changes

Manage crisis situations

Share experiences to promote growth

Reward travelers, encourage participation within policy

P. 7

Social media tools can:

AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 8Stats from Insights Consulting Study, 2010

Conversation Prism by Brian Solis & JESS3

22% of Internet use is for social

media – and that number is

steadily growing

4 main types of users – voyeurs,

passive users, addicts & special

occasion participants

Most users login twice a day &

26% use mobile apps to do so –

this number continues to rise!

28% of Internet users are not yet

active on social media sites – but

31% of them will be this year.

The Social Media Prism


Your staff is talking, about their personal & professional lives – make sure you

are listening to yield greater transparency! You have the means to hear them,

anticipate needs, help solve problems and find efficiencies in advance

You have a voice! Know what your partners/suppliers are up to in real-time!

Strengthen your relationship through shared knowledge, increased

communication & cooperative collaboration

Participate in industry associations, as a supplement to the face-to-face

events. Use association event pages to see who will be at the events, too!

Raise your internal profile with knowledge sharing – know where to glean the

knowledge and how to share it openly with success

Conduct real-time analysis and view trending topics within the industry

Awareness – know what is being said about your company online. This could

possibly aid other departments (example: customer service or marketing)

The conversation is occurring whether you are listening…or not!

P. 9

Why should a Corporate Travel Manager care?


Social Media – Viral communication at time-warp speed

P. 10


2005 – YouTube launches as a

venture technology startup with

early headquarters above a

pizzeria in San Mateo, California

2006 - Facebook invented in a

Harvard dorm room, explodes in

growth by allowing anyone over

the age of 13 to have a profile

2007 – Twitter was the result of

a podcast company

brainstorming session and it

became a separate entity. By the

end of 2007, there were

approximately 5,000 tweets a day

It’s happened fast – its viral growth is exponential!

P. 11

The Social Media success story…

Then…

YouTube- watching hundreds of millions

of videos a day. In fact, every minute a

total of 24 hours of video is loaded for

viewing

Facebook- More than 70 translations

available on the site, more than 400

million active users & more than 60

million status updates posted each day

Twitter- By 2008, there were 300,000

tweets a day. Beginning 2009, it grew to

2.5 million and continued to grow 1,400%

in the year to 35 million per day. Today,

there are 50 million tweets per day—

an average of 600 tweets per second

Now…

Note: All stats found on the respective websites

Social Media Platforms for our discussion:

Linkedin

Facebook

Twitter

YouTube

Communities, Blogs & Industry association platforms

P. 12

These platforms provide greater opportunity for collaboration, connection,

information sharing, real-time interaction and assessments on travel


Getting Started with Linkedin:

http://learn.linkedin.com/profiles/overview/

http://learn.linkedin.com/profiles/overview/


Linkedin- a profile page is more than a resume!

Update your

status with

useful info

Share

presentations

via slideshare

List your

website,

twitter or blog


Get connected on Linkedin by importing contacts, using suggestions, and asking to be introduced


My search for “Corporate Travel Manager” on Linkedin

yields 135,740!

Filter your

selections

further today

by not only

location,

relationship,

industry, but

also groups,

company,

experience,

etc…


Get involved in “Groups” & their discussions


NBTA group – connect and network beyond the national conference & regional events with over 2,466 members!


View the Events page to see which events your connections are attending – and add your own Events!


Regional BTAs on Linkedin – Chicago is a great example!


“Company” profile on Linkedin – research a company for news, stats and follow your partners!

Company pages

include data

updated by Linkedin

& not all by the

company.

Find an unbiased

overview of the

company:

Related

companies

Key statistics

Employees

New hires and

recent departures

Popular profiles


Company Buzz app on Linkedin – trending news on the company of your choice!

P. 22


Add the Tripit App on Linkedin to see who is where!


Networking in the new social media age…


Facebook- an increasingly hybrid platform for personal & professional users today!


Facebook continues to evolve:“Fan” vs. “Like” example - just a month ago vs. today


Business Travel Agencies Regional & Global pages-Used for promos, newsletters, awards, sales & incentives!


Use to promote your company’s CSR activities & view your suppliers contributions and philanthropic efforts!


Delta introduces online booking from their Facebookpage!


NBTA’s Facebook pages are opportunities to connect -beyond the national conference & regional events


ACTE pages are a great place to connect as well!


Create “Lists” (grouping colleagues and/or friends separately) to control who sees what!


Privacy- You control who can view, post, tag, etc… on your profile. And who can search/find you!


Facebook Privacy Settings – Customize at your comfort level!


Facebook privacy features allows you to double check what you are showing to whom

View exactly how

your profile looks

to the public – you

decide!

Check your

privacy settings for

a specific friend or

colleague by

typing in their

name here!


Twitter- a micro-blogging phenomenon

P. 36


Dissection of a Twitter page

Share news

articles

Converse

with staff

Make lists &

follow already

pre-made lists

Promos,

charities,

prizes

Re-tweeting

company

leaders

Launch of new

products/features

Follow, be

followed and get

listed!


Airlines on Twitter-Used for customer service, contests, service updates!

Crisis Communication –

for instance with the

recent volcanic eruption

in Iceland – has

leveraged these

platforms at their best!


Hotel chains also get into the social media action!


Tweet Deck – allows you to monitor Twitter

companies lists groups topics of interest


Hootsuite – monitor all your social media accounts in one place! Set up tweets to automatically update throughout the day!


NBTA has a YouTube channel! View at:http://www.youtube.com/user/NBTATV


Airline YouTube pages allow you a video insight into their products and promotions


Communities and Blogs are another great space to connect for news, opinions and for your comments too!


Utilize online industry resources-Find valuable research/whitepapers available for FREE!


Tracking Social Media and online mentions


1. Define your goals for participation and create a baseline for growth analysis

2. Find networks/platforms that meet your goals and look at pages, companies

that are succeeding – and that you like to watch - to use as role models

3. Develop a social media strategy for your company and distribute to

employees – develop rules for engagement (guidelines) and clearer

understanding

4. Dip your toe in – get online & build a profile, even if it’s just to ―listen‖ at first

5. Manage Expectations!!! Yours, your colleagues and upper management!

6. Promote your presence – don’t wait for something to happen! The Golden

Rule in these platforms is you GET as much as you GIVE!

Six tips to get started:

P. 48

Making Social Media work for you!


Links to interesting online articles and industry resources you value

Links to your own blog or other social media pages

Comments on current events

Observations on travel industry happenings

Share your personality – always be genuine as a fraud is easy to spot online!

Ask questions, answer questions – share your expertise and knowledge!

Invite to events & activities where you/your company will be present

Share promotional activities, contests, CSR efforts

React to all statements about your company, by re-tweeting the positive and

being proactive internally with the negative!

Suggestions for Twitter, Linkedin & Facebook include:

P. 49

What should you tweet/write to update your status?


Thank You!

Q & A

P. 50


Rana Walker

Connect! www.linkedin.com/rana.walker

Visit! www.airplus.com

Follow! www.twitter.com/airplus

Join! www.airpluscommunity.com

Like! www.facebook.com/airplusinternational

P. 51

http://www.linkedin.com/rana.walker

http://www.airplus.com/

http://www.twitter.com/airplus

http://www.airpluscommunity.com/

http://www.facebook.com/airplusinternational

AirPlus Social Media Webinar Presentation

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