Social Media Webinar
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SOCIAL MEDIA:10 REASONS WHY EPIPERS SHOULD BE ONLINE & 4 WAYS TO GET STARTED A conversation with Erin Barnes of ioby and Sadia Kalam of Cause Effective Wednesday, July 10, 2013
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EPIP • Emerging Practitioners in Philanthropy (EPIP) is a
national network of foundation professionals and social entrepreneurs who strive for excellence in the practice of philanthropy
• Our mission is to develop emerging leaders committed to building a just, equitable, and sustainable society.
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Housekeeping • You’ll all be on mute • Calling in on the phone? Mute your computer, please. • Time for questions and conversation • Raise your hand • Use the chat box and chat directly to the organizer if
problems arise • This webinar will be recorded
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Erin Barnes & Sadia Kalam
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Social Media 10 Reasons why EPIPers should be online and 4 ways to get started
Presented by Erin Barnes &
Sadia Kalam
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Social Media Overview
• Facebook • TwiBer • Linkedin • Pinterest
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Objec1ves
• Learn 10 reasons why using social media for professional development is important
• Learn 4 basic steps to building your social media presence
Hashtag for this webinar: #EPIPWeb EPIP Na7onal Twi:er handle: @EPIPNa7onal
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Why You Should Be Using Social Media
Reason #1:
To understand how
elecIons are changing
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Why You Should Be Using Social Media
Reason #2:
To learn about the
successes of new
coaliIons
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Why You Should Be Using Social Media
Reason #3:
To understand
social movements
are changing
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Why You Should Be Using Social Media
Reason #4:
To understand
how new digital
tools help us
respond to crises
beBer
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Why You Should Be Using Social Media
Reason #5:
To understand
game-‐changing
technologies that
outcompete 100-‐
year old companies
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Why You Should Be Using Social Media
Reason #6:
To understand
the fastest
growing way
Millennials are
giving
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Why You Should Be Using Social Media
Reason #7:
To parIcipate in
conversaIons
relevant to your
work and to
understand tools
your grantees
may be using
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Why You Should Be Using Social Media
Reason #8:
To stay apprised of
new developments in
your field
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Why You Should Be Using Social Media
Reason #9:
To support your
grantees
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Why You Should Be Using Social Media
• Reason #10: It’s the future and so are you!
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Social Media E1que>e 1. Be yourself. 2. Think before you post. Your likes, comments, and
experiences are accessible to the public forever. 3. Across all of these tools, remember to LISTEN. Repost
content that is relevant. 4. Before posIng a photo, ask for permission. 5. Check, check, and check the link one last Ime! 6. Respond to comments, quesIons. No one likes to be
ignored. 7. Sharing is caring. Cite your sources. 8. You cannot thank enough.
hBp://blog.hootsuite.com/social-‐media-‐eIqueBe-‐part-‐1/
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Why is sharing caring?
80-‐20 Rule 80% of what we share should be other people’s content 20% should be content we create
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Use Resources
• Take a peek at the TwiBer Glossary • Hootsuite.com • Social Media Today • Google Nonprofit hBp://www.google.com/nonprofits
• Social Media Club • Mashable hBp://mashable.com/social-‐good/
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How to Maximize Your Time: #1 Jump In.
Photo credit: SabrinaDan Photo
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Case Study -‐ #MySubwayAd
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#2 Copy People. It’s ok.
• Who are the industry leaders in your field or issue area?
• Here’s some tweeps we like
• @Afine • @ImpactSP2 • @ccoleBa • @nonprofiimes • @BigDuckSarah • @kanter • @dosomething • @nakisnakis • @socialedge • @tactphil • @omidyarnetwork • @epipnaIonal • @Philanthropy
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Complete Your Profile. Everywhere.
• If you want to create a coherent brand, consider using the same profile picture on all your channels.
Photo credit: oSiNaReF
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Networking = Generosity
‘The currency of networking is generosity.’ –Stacy Zapar
Read more: hBp://www.stacyzapar.com/#ixzz2YKPXPmJ4
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#3 Experiment
“Make yourself uncomfortable. If you're not making yourselves uncomfortable then you're holding on too Ight trying to control the conversaIon. By making yourselves uncomfortable, you are taking down the walls, allowing people to par1cipate in unusual and unpredictable ways, which is the only way creaIvity can thrive.” -‐-‐Allison Fine
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#4 Say Thank You.
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Case Study -‐ @RWJF
• Online engagement leads to offline acIon
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Lessons from RWJF • Be vocal and encourage others to join in • Don’t reinvent the wheel • Be ready and willing to learn • It’s ok not to have all the answers
Erin Kelly, Social Media Manager, RWJF @erinkelly
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Case Study -‐ @EchoingGreen
• Use network to connect fellows and alum
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Case Study -‐ @EchoingGreen
• Use network to connect fellows and alum
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Case Study -‐ @EchoingGreen
• Use network to connect fellows and alum
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Case Study – PRISM at #PDF13
• Follow Live Tweets from real events
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Case Study – PRISM at #PDF13
• Follow Live Tweets from real events
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Thank You
• QuesIons? • Feedback @sadia101 @erinargyle
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Thank You! Have a webinar you want to conduct? Contact Kate at [email protected]