Air France / KLM MROC project: crossing the boundary of professions
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Annelies Verhaeghe Head of Research Innovation, InSites Consulting Charles Hageman Product Strategy Manager, KLM Royal Dutch Airlines Tom De Ruyck Head of Research Communities, InSites Consulting Thomas Troch Senior Research Innovator, InSites Consulting Doing more with less Crossing the boundaries of qualitative research to increase business impact boundary of PROFESSIONS RESEARCHERS CONSUMERS Changing role of Increase the impact of research by advertising the results and organizing engaging workshops Collaborate with consumers on research and innovation tasks Changing role of Strategic consulting Immersion & ideation workshop Concept selection workshop Concept Casino workshop Innovation Ideation tool Advertising Deck of idea cards Research Crowd interpretation game
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22-Oct-2014 -
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Transcript of Air France / KLM MROC project: crossing the boundary of professions
Annelies Verhaeghe Head of Research Innovation, InSites ConsultingCharles Hageman Product Strategy Manager, KLM Royal Dutch AirlinesTom De Ruyck Head of Research Communities, InSites ConsultingThomas Troch Senior Research Innovator, InSites Consulting
Doing more with lessCrossing the boundaries of qualitative research to increase business impact
boundary of PROFESSIONS
RESEARCHERS CONSUMERSChanging role of
Increase the impact of research by advertising the results and organizing engaging workshops
Collaborate with consumers on research and innovation tasks
Changing role of
RESEARCHERSIncrease the impact of research by advertising the results and organizing engaging workshops
Collaborate with consumers on research Collaborate with consumers on research and innovation tasks
Strategic consulting
Immersion & ideation workshop Concept selection workshop Concept Casino workshop
Innovation
Ideation tool
Advertising
Deck of idea cards
Research
Crowd interpretation game
