Annelies Verhaeghe Head of Research Innovation, InSites ConsultingCharles Hageman Product Strategy Manager, KLM Royal Dutch AirlinesTom De Ruyck Head of Research Communities, InSites ConsultingThomas Troch Senior Research Innovator, InSites Consulting

Doing more with lessCrossing the boundaries of qualitative research to increase business impact

boundary of PROFESSIONS

RESEARCHERS CONSUMERSChanging role of

Increase the impact of research by advertising the results and organizing engaging workshops

Collaborate with consumers on research and innovation tasks

Changing role of

RESEARCHERSIncrease the impact of research by advertising the results and organizing engaging workshops

Collaborate with consumers on research Collaborate with consumers on research and innovation tasks

Strategic consulting

Immersion & ideation workshop Concept selection workshop Concept Casino workshop

Innovation

Ideation tool

Advertising

Deck of idea cards

Research

Crowd interpretation game