Ahfe hsse 20140722 v3

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Education Service Innovators presentation at AHFE Human-Side of Service Engineering conference Krakow Poland. ISSIP, IBM, Smarter Planet, T-shapes, Service Science

Transcript of Ahfe hsse 20140722 v3

  • Educating Service Innovators Jim Spohrer, IBM AHFE Human Side of Service Engineering Krakow, Poland July 22, 2014 7/22/2014 (c) 2014 IBM UP (University Programs) 1 This presentation with speaker notes is available for download at: http://www.slideshare.net/spohrer/ahfe-hsse-20140722-v3
  • 7/22/2014 (c) 2014 IBM UP (University Programs) 2 Waldemar Karwowski UCFlorida, USA Gavriel Salvendy Purdue, USA Tsinghua, China Lou Freund SJSU, USA Wojciech Cellary UEPozanan, Poland Yuriko Sawatani WasedaU, Japan Phil Gardner MSU, USA Paolo Piciocchi USolerno, Italy Clara Bassano UNaples Parthenope, Italy
  • ISSIP.org Professional Development for Service Innovators 2015 Conferences HICSS, Honolulu, HI, Jan 5-8 T Summit, E Lansing, MI, Mar 16-17 ICSERV,San Jose, CA July 6-8 Frontiers, San Jose, CA July 9-12 AHFE HSSE,Las Vegas, NV July 23-27 7/22/2014 (c) 2014 IBM UP (University Programs) 3
  • What is more important than this? To our children and childrens children, to whom we elders owe an explanation of the world that is understandable, realistic, forward-looking, and whole. Stephen Jay Kline (1922-1997) From the dedication of The Conceptual Foundations of Multidisciplinary Thinking, Stanford University Press, 1995. 7/22/2014 (c) 2014 IBM UP (University Programs) 4
  • Kidzania Systems & Roles 7/22/2014 (c) 2014 IBM UP (University Programs) 5 From Prof. Bo Edvardsson HSSE 2014 Plenary Speech
  • Help transform K-12 STEM Education Imagine a better service system, and use STEM language to explain why it is better STEM = Science, Technology, Engineering, and Mathematics See Challenge-Based Learning: http://www.nmc.org/news/nmc/nmc-study-confirms-effectiveness-challenge-based-learning Challenge-based SSME+DAPP Design of Smart Service Systems K - Transportation 1 - Water & Waste Management 2 - Food & Global Supply Chain 3 - Energy & Electric Grid 4 - Info & Comm Tech (ICT) Infrastructure 5 - Buildings & Construction 6 - Banking & Finance 7 - Retail & Hospitality 8 - Healthcare 9 - Education (including Universities) 10 - Government (Cities) 11 - Government (Regions/States) 12 - Government (Nations) Higher Ed Specific Service Systems Professional Life Specific Service Systems Smarter Planet (SP) Service Systems: Quality of Life (QoL) depends directly on Quality of Service (QoS) Systems that govern Systems that enable healthy, wealthy, and wise people Systems that move, store, harvest, process
  • Scope 169 Experts 7/22/2014 (c) 2014 IBM UP (University Programs) 7
  • Scale: Nested, Networked Structure 7/22/2014 (c) 2014 IBM UP (University Programs) 8
  • Types of Service System Entities 7/22/2014 IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 9 http://www.service-science.info/archives/1056 Nation State/Province City/Region University College K-12 Cultural & Conference Hotels Hospital Medical Research Worker (professional) Family (household) For-profits: Business Entrepreneurship Non-profits Social Entrepreneurship U-BEE Job Creator/Sustainer U-BEEs = University-Based Entrepreneurial Ecosystems The future is already here (at universities), it is just not evenly distributed. The best way to predict the future is to (inspire the next generation of students to) build it better. Multilevel nested, networked holistic service systems (HSS) that provision whole service (WS) to the people inside them. WS includes flows (transportation, water, food, energy, com development (buildings, retail ,finance, health, education), and governance (city, state, nation). University Four Missions 1. Learning 2. Discovery 3. Engagement 4. Convergence
  • Entities (Actors) as Service Systems 10 Economics Marketing Computer Science Operations Supply Chain Management Management Science Design service science is the transdisciplinary study of service systems & value co-creation a service system is a human-made system to improve provider-customer interactions and value co-creation outcomes, studied by many disciplines, one piece at a time. Systems Engineering Systems Sciences Psychology Political Sciences Management Finance Law Information Systems Information Systems Cognitive Science and many others Maglio, P. P., Vargo, S. L., Caswell, N., & Spohrer, J. (2009). The service system is the basic abstraction of service science. Information Systems and e-business Management, 7(4), 395-406.
  • Next Generation: T-Shaped Adaptive Innovators Many disciplines Many sectors Many regions/cultures (understanding & communications) Deepinonesector Deepinoneregion/culture Deepinonediscipline
  • Some paths to becoming 64x smarter: Improving learning and performance 2x from Learning sciences (methods) Better models of concepts Better models of learners 2x from Learning technology (tools) Guided learning paths Elimination of thrashing 2x from Quantity effect (overlaps) More you know, faster you go Advanced organizers 2x from Lifelong learning (time) Longer lives and longer careers Keeps learning-mode activated 2x from Early learning (time) Start earlier: Challenged-based approach STEM-2D in K-12 (SSME+DAPP Design of Smart Service Systems) 2x from Cognitive systems (performance support) Technology & Infrastructure Interactions Organizations & Others Interactions
  • 13 What are the (system) trends? Digital Immigrant Born: 1988 Graduated College with PhD: 2014 Digital Native Born: 2014 Enters College: 2032
  • 14 Transportation: Self-driving cars
  • 15 Water: Circular Economy
  • 16 Manufacturing: Circular EconomyBaxter: Building the Future Maker-Bot: Replicator 2
  • 17 Energy: Artificial Leaf
  • 18 Technology: Cognitive Computing
  • 19 19 Example: Leading Through Connections with Universities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy ! Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology Pioneered an online natural language question answering system called START, which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories Worked to extend the capabilities of Watson, with a focus on extensive common sense knowledge Focused on large-scale information extraction, parsing, and knowledge inference technologies Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain Provided technological advancement enabling a computing system to remember the full interaction, rather than treating every question like the first one - simulating a real dialogue Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsons optimization Worked on information retrieval and text search technologies http://w3.ibm.com/news/w3news/top_stories/2011/02/chq_watson_wrapup.html
  • New Era of Computing: Cognitive Technologies & Componentry 20 Natural Language Reasoning, Logic & Planning Symbolic Processing Natural Language Processing Ranking of Hypotheses Knowledge Representations Domain-Specific Ontologies Information Storage/Retrieval Machine Learning, Reasoning Von Neumann Componentry OpenPOWER Systems Pattern Recognition Recognition, Sensing & Acting Pattern Processing Image & Speech Processing Ranking of Hypotheses Pattern Representations Domain-Specific Neural Nets Information Storage/Retrieval Machine Learning, Perception Neuromorphic Componentry SyNAPSE Systems AI for IA: Intelligence Augmentation Cognitive Systems that boost learning, discovery, engagement, transformation, and long-range planning. Cognition as a Service
  • 21 Buildings: Circular Economy China Broad Group: 30 Stories in 15 Days
  • 22 Retail & Hospitality: Social Media
  • 23 Finance: Crowd Funding
  • 24 Health: Robotics & 3D Printing
  • 25 Education: Challenge-Based Sport
  • 26 Government: Parameterized Meta-Rules Innovativeness Equity Improve weakest link Sustainability Resiliency