Aggregator  InView:  MoneySuperMarket.com  

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What  is  Digital  Insurance  in  Ac2on?    Database  &  insights  on  digital  innova2ons  around  the  world    Snippets,  InViews  and  case  studies    Searchable  by  region  and  category  

Published  by:   Sponsored  by:  

Money  SuperMarket  Region:  Europe  

Background    Started  in  1999    in  UK.  Origins  as  provider  of  online  mortgage  informa2on  

  Now  a  listed  company  with  market  capitalisa2on  of    >  US$2  billion  

  Price  comparison  across  a  range  of  products  

Commentary  &  insights    One  of  the  first  aggregators  in  the  UK    Concept  copied  and  expanded  extensively  –  Compare  the  Markets,  Confused,  Beat  that  Quote  (now  Google  Compare  UK)  

  Money  SuperMarket  has  an  interes2ng  content  site  

Make  the  most  of  you’re  your  money  

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Car  insurance  –  home  page  proposiBon   Quote  incorporates  benefit  comparison  as  well  as  feature  changes    

Money  Supermarket  

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Car  Comparison  Quote  (>  25  entries  needed  for  a  quote)  

Money  Saving  expert  was  acquired  for  ~US$120  million  in  2012  for  its  lead  generaBon  capabiliBes  

Email  follow  up  –  engaging  content  

Money  Supermarket  

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MSE  has  4  content  pillars  –  weekly  email,  best  buy  guides,  money  savings  tool  and  forums  

Contact  The  Digital  Insurer:  hugh.terry@the-­‐digital-­‐insurer.com  

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Our  digital  insurance  content  is  free  for  subscribers  and  supported  by  our  sponsors.    Join  more  than  6,000  others  @  the-­‐digital-­‐insurer  

About  The  Digital  Insurer    The  forum  for  professionals  interested  in  digital  insurance    Objec2ve:  to  help  the  insurance  industry  to  take  full  advantage  of  digital  trends  and  technologies  

The  services  we  offer  to  ensure  our  content  remains  free  

  Site  sponsorship  for  content  sec2ons    Lis2ng  &  content  development  services  for  technology  companies    Consul2ng  services  on  digital  insurance  in  partnership  with  KPMG    Conference  speaking  and  workshops