Age of the Sage Advertising, Inc. “I cannot teach anybody anything; I can only make him think.”...
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Transcript of Age of the Sage Advertising, Inc. “I cannot teach anybody anything; I can only make him think.”...
![Page 1: Age of the Sage Advertising, Inc. “I cannot teach anybody anything; I can only make him think.” Socrates.](https://reader035.fdocuments.in/reader035/viewer/2022062408/56649e595503460f94b53892/html5/thumbnails/1.jpg)
Age of the Sage Advertising, Inc.
“I cannot teach anybody anything; I can only make
him think.” Socrates
![Page 2: Age of the Sage Advertising, Inc. “I cannot teach anybody anything; I can only make him think.” Socrates.](https://reader035.fdocuments.in/reader035/viewer/2022062408/56649e595503460f94b53892/html5/thumbnails/2.jpg)
“The only good is knowledge, and the
only evil is ignorance.”
Socrates
![Page 3: Age of the Sage Advertising, Inc. “I cannot teach anybody anything; I can only make him think.” Socrates.](https://reader035.fdocuments.in/reader035/viewer/2022062408/56649e595503460f94b53892/html5/thumbnails/3.jpg)
“False words are not only
evil in themselves,
but they infect the
soul.” Socrates
![Page 4: Age of the Sage Advertising, Inc. “I cannot teach anybody anything; I can only make him think.” Socrates.](https://reader035.fdocuments.in/reader035/viewer/2022062408/56649e595503460f94b53892/html5/thumbnails/4.jpg)
The Problem
Age of the Sage Advertising, Inc., has several new clients who would like our company to name and market their new products; however, the manufacturers do NOT want to trick customers into purchasing their goods. Can we promote their products without misrepresenting them with logical fallacies?
![Page 5: Age of the Sage Advertising, Inc. “I cannot teach anybody anything; I can only make him think.” Socrates.](https://reader035.fdocuments.in/reader035/viewer/2022062408/56649e595503460f94b53892/html5/thumbnails/5.jpg)
Socrates’ Method of Inquiry
• Suggest hypothesis
• Test and refute hypothesis through questioning
• Accept hypothesis as true OR explore counter examples
• Act accordingly!
![Page 6: Age of the Sage Advertising, Inc. “I cannot teach anybody anything; I can only make him think.” Socrates.](https://reader035.fdocuments.in/reader035/viewer/2022062408/56649e595503460f94b53892/html5/thumbnails/6.jpg)
Fallacy #1
Name: False Dilemma (Either – Or)
Definition: Thinking of a problem as having only two possible extremes (causes, courses of action, etc.); assuming only two solutions
![Page 7: Age of the Sage Advertising, Inc. “I cannot teach anybody anything; I can only make him think.” Socrates.](https://reader035.fdocuments.in/reader035/viewer/2022062408/56649e595503460f94b53892/html5/thumbnails/7.jpg)
Example: “America: love it or leave it.”
Proof: Identify the options given and show (with an example) that there is an additional option.
OR
![Page 8: Age of the Sage Advertising, Inc. “I cannot teach anybody anything; I can only make him think.” Socrates.](https://reader035.fdocuments.in/reader035/viewer/2022062408/56649e595503460f94b53892/html5/thumbnails/8.jpg)
Fallacy #2
Name: Changing the Subject (Attacking the Man – ad hominem)
Definition: An attempt to discredit an opponent’s view by attacking the opponent’s character or circumstances; against the man instead of the issue
![Page 9: Age of the Sage Advertising, Inc. “I cannot teach anybody anything; I can only make him think.” Socrates.](https://reader035.fdocuments.in/reader035/viewer/2022062408/56649e595503460f94b53892/html5/thumbnails/9.jpg)
Example: “Why vote for a man who can’t even keep a wife?”
Proof: Identify the attack and show that it has nothing to do with the truth of the proposition being defended.
X
![Page 10: Age of the Sage Advertising, Inc. “I cannot teach anybody anything; I can only make him think.” Socrates.](https://reader035.fdocuments.in/reader035/viewer/2022062408/56649e595503460f94b53892/html5/thumbnails/10.jpg)
Fallacy #3
Name: Hasty Generalization
Definition: a generalization based on insufficient, scanty, inadequate, weak, or irrelevant evidence; key words are all, always, never, none, everyone, only; stereotyping
![Page 11: Age of the Sage Advertising, Inc. “I cannot teach anybody anything; I can only make him think.” Socrates.](https://reader035.fdocuments.in/reader035/viewer/2022062408/56649e595503460f94b53892/html5/thumbnails/11.jpg)
Example: “I asked six of my friends if they thought the plan was a good one, and they agreed. So the idea is a popular one.”
Proof: Identify the size of the sample and the size of the population, then show that the sample size is too small.
![Page 12: Age of the Sage Advertising, Inc. “I cannot teach anybody anything; I can only make him think.” Socrates.](https://reader035.fdocuments.in/reader035/viewer/2022062408/56649e595503460f94b53892/html5/thumbnails/12.jpg)
Fallacy #4
Name: False Analogy
Definition: a weak or far-fetched comparison; selecting and focusing on similarities that are not relevant to the issue
VS.
![Page 13: Age of the Sage Advertising, Inc. “I cannot teach anybody anything; I can only make him think.” Socrates.](https://reader035.fdocuments.in/reader035/viewer/2022062408/56649e595503460f94b53892/html5/thumbnails/13.jpg)
Example: “Schools would turn out better products if they were run like businesses.”
Proof: Identify the two objects and the property both are said to possess. Show that the two objects are different in a way which will affect whether they both have that property.
![Page 14: Age of the Sage Advertising, Inc. “I cannot teach anybody anything; I can only make him think.” Socrates.](https://reader035.fdocuments.in/reader035/viewer/2022062408/56649e595503460f94b53892/html5/thumbnails/14.jpg)
Fallacy #5
Name: Cause and Effect (post hoc, ergo propter hoc)
Definition: literally “after this, therefore because of this”; assuming that because one event preceded another, the first event caused the second event
![Page 15: Age of the Sage Advertising, Inc. “I cannot teach anybody anything; I can only make him think.” Socrates.](https://reader035.fdocuments.in/reader035/viewer/2022062408/56649e595503460f94b53892/html5/thumbnails/15.jpg)
Example: “I took the new Tylenol Cold and Flu medicine, and my cold was gone in two hours.”
Proof: Show that the effect would have occurred in the absence of the cause or that something else caused the effect.
![Page 16: Age of the Sage Advertising, Inc. “I cannot teach anybody anything; I can only make him think.” Socrates.](https://reader035.fdocuments.in/reader035/viewer/2022062408/56649e595503460f94b53892/html5/thumbnails/16.jpg)
Fallacy #6
Name: Missing the Point (Begging the Question)
Definition: assuming that something is true in the course of an argument; assuming the truth of a proposition that actually needs to be proved
![Page 17: Age of the Sage Advertising, Inc. “I cannot teach anybody anything; I can only make him think.” Socrates.](https://reader035.fdocuments.in/reader035/viewer/2022062408/56649e595503460f94b53892/html5/thumbnails/17.jpg)
Example: “You should support the new housing bill. We can’t continue to see people living in the streets; we must have cheaper housing.”
Proof: Show that the conclusion proved by the author is not the conclusion that the author set out to prove.
![Page 18: Age of the Sage Advertising, Inc. “I cannot teach anybody anything; I can only make him think.” Socrates.](https://reader035.fdocuments.in/reader035/viewer/2022062408/56649e595503460f94b53892/html5/thumbnails/18.jpg)
Fallacy #7
Name: Non Sequitur
Definition: literally “it does not follow”; when a conclusion does not logically follow from a premise
![Page 19: Age of the Sage Advertising, Inc. “I cannot teach anybody anything; I can only make him think.” Socrates.](https://reader035.fdocuments.in/reader035/viewer/2022062408/56649e595503460f94b53892/html5/thumbnails/19.jpg)
Example: “If the mill were polluting the river, then we would see an increase in fish deaths. And fish deaths have increased. Thus, the mill is polluting the river.”
Proof: Show that even though the premises are true, the conclusion could be false (Show that B may be a consequence of something other than A.)
![Page 20: Age of the Sage Advertising, Inc. “I cannot teach anybody anything; I can only make him think.” Socrates.](https://reader035.fdocuments.in/reader035/viewer/2022062408/56649e595503460f94b53892/html5/thumbnails/20.jpg)
The Project
Working in groups as divisions, students will …
1. Select a product type
2. Analyze a real-life ad for product type
3. Create an original product name, packaging, and advertisement (free of logical fallacies)
![Page 21: Age of the Sage Advertising, Inc. “I cannot teach anybody anything; I can only make him think.” Socrates.](https://reader035.fdocuments.in/reader035/viewer/2022062408/56649e595503460f94b53892/html5/thumbnails/21.jpg)
The Product
Each division will present its product and promotion campaign via PowerPoint show.
![Page 22: Age of the Sage Advertising, Inc. “I cannot teach anybody anything; I can only make him think.” Socrates.](https://reader035.fdocuments.in/reader035/viewer/2022062408/56649e595503460f94b53892/html5/thumbnails/22.jpg)
“The only good is knowledge, and the
only evil is ignorance.”
Socrates