AFFORDABLE CROSS-CHANNEL & MULTI-CHANNEL ADVERTISING · Scarborough Multi-Market 2012-2015. Release...

ABOUT US: mnletsdobusiness.comONLINE COUPONS: metrosupersaver.com

[email protected]

1339 Co. Rd. D Circle EastVadnais Heights, MN 55109

Billions Media llC

ABOUT US: mnletsdobusiness.comONLINE COUPONS: metrosupersaver.com

[email protected]

1339 Co. Rd. D Circle EastVadnais Heights, MN 55109

Billions Media llC

AFFORDABLE CROSS-CHANNEL &MULTI-CHANNEL ADVERTISING

PREPARED FOR:

Beauty SalonsBeauty Salons

651.484.0031 • [email protected] • ABOUT US: mnletsdobusiness.com • ONLINE COUPONS: metrosupersaver.com

3,000+

FREE FREE

B E S TService

FULL SERVICELocal Advertising

90% Retention

# 1 In Direct Mail Advertising i n t h e T w i n C i t i e s

B E S TQuality

B E S TP r i c e

S I N C E1 9 9 0

Locally Owned& O p e r a t e d

1¢Per Household Direct Mail

Starting At Less Than

Experience with

Clients

Multiple Targeted Mailing Areas

Multi Area & Multi Month Discounts

SKILLED DESIGNERSto Give Your Ad

Unique Personality

PLUS FREE QUOTES on Additional Graphic

Design Services:Logos, Brochures, Flyers, Newsletters, Posters, Etc.

Regional & Citywide Rates for Best Coverage

Local Leader in Ad Response, Repeat Business & Customer Satisfaction

Advertising Online & on Our Mobile App!

@MetroSuperSaverSocial Exposure!

MONTHLY

24/7

Find Us in Mailboxes

+ on Our App & Website

METRO SUPER SAVER BENEFITS


COUPON USAGE

from the Mail

from a Newspaper or Book

% of PeopleWho Use Coupons

87%All Consumers Millennials

85%

82%All Consumers

Base: total respondents. Source: 2K16 Valassis Coupon Intelligence Report “Savvy Shoppers Provide Reality Check”

Discounts received on their mobile phone and/or downloaded onto a store ID/loyalty card

Scarborough Multi-Market 2012-2015. Release 2 (includes coupons for all product categories)

Millennials

82%

34%of MillenialsReport an Increasein mail coupon usage, significantly higher than gen X and boomer users

D i g i t a l Coupon UseI n c r e a s e d

S a v v y S h o p p e r s Rely on BOTH Print & Digital Coupons

% of People Who Increasingly

Used Paperless Discounts

90%of Shoppers Use Coupons

All Consumers

% of People Who Only Buy a Product If There

Is a Coupon

72%

Affluent Shoppers(Household $100k+)

76%

35%Millenials

27%All

Consumers100,000,000

80,000,000

60,000,000

40,000,000

2012 2013 2014 2015

Print Coupon Users

Digital Coupon Users

120,000,000


FREE FACEBOOK & INSTAGRAM EXPOSURE

FREE DIGITAL ADS

ANOTHER FREE BONUS:We create posts centered around your business

and offers for our social media pages!

Your Ad is Posted on the Metro Super Saver Mobile App & metrosupersaver.com for FREE!

Discover local businesses, special offers, grocery circulars, prize giveaways and more! Search by location, keyword or category.

Download with the QR codes to learn more.

55425

55347

55305

55426

55317

55346

55344

55379

55378

55408

55420

5541055419

55409

55437

55431

55438

EDEN PRAIRIE

CHASKA

CHANHASSEN

BLOOMINGTON

RICHFIELD

PRIOR LAKE

SHAKOPEE

SAVAGE

HOPKINS

ST. LOUIS PARK

MINNETONKA

55122

55123 55077

55076

55075

55118

55121

55120

55417

55407

55406

55116

55306

55044

5512455068

55024

EAGAN

MENDOTAHEIGHTS

BURNSVILLE

FARMINGTON

ROSEMOUNTAPPLE VALLEY

LAKEVILLE

W. ST. PAUL

SO. ST. PAUL

INVER GROVEHEIGHTS

ST. PAUL

MINNEAPOLIS55125 55129

COLUMBIAHEIGHTS

NO. ST. PAUL

OAKDALE

WOODBURY

LAKE ELMO

OAK PARKHEIGHTS

NORTHHUDSON

BAYPORT

LAKELAND

PINE SPRINGS

BAYTOWN TWP.

STILLWATER

MAPLEWOOD

ROSEVILLE

LAUDERDALE

ARDENHILLS

VADNAISHEIGHTS

WHITE BEARLAKE

WHITE BEARTOWNSHIP

NEWBRIGHTON

MOUNDSVIEW

SPRING LAKEPARK

FRIDLEY

ST. ANTHONY

SHOREVIEW

LITTLE CANADA

HUDSON

55082

55042

55003

55109

55128

55113

55117

55126

55112

54016

55421

55432

55374

55316

5544555443

55444

55369

55442

55441

55429

55428

55427

55448

55433

55449

55434

55301

55330

55376

55304

OTSEGO

ALBERTVILLE

ST. MICHAEL

ROGERS

ELK RIVER

HASSAN TWP.

PLYMOUTH

FLETCHER

MAPLE GROVEOSSEO

NEW HOPE

CRYSTAL

GOLDENVALLEY

MEDICINE LAKE

BROOKLYNPARK

CHAMPLIN

COON RAPIDS

HAM LAKEANOKA

BLAINE

RAMSEY

HASSAN

ANDOVER

MINNEAPOLIS

ST. PAUL

1

2

4

5

6

8

9

10

1213

15

16

17

1818

19

2021

2222

23

24

3

Woodbury

HudsonLake ElmoOak Park Hts.Stillwater

MaplewoodNorth St. Paul OakdaleVadnais Hts.White Bear

Arden HillsLauderdaleLittle CanadaNew BrightonRosevilleShoreview

Columbia Hts.FridleyMounds ViewNew BrightonSpring Lake Park

19

20

22

23

21

E. Minneapolis S.Highland Park

EaganMendota Hts.

Burnsville Lakeville

Apple ValleyFarmingtonRosemount

Inver Grove Hts.So. St. PaulWest St. Paul

13

15

16

17

18

AlbertvilleElk RiverOtsegoRamseyRogersSt. Michael

AndoverAnokaCoon Rapids

BlaineHam Lake

Brooklyn ParkChamplinMaple GroveOsseo

Brooklyn CenterCrystalGolden ValleyNew HopeRobbinsdale

1

2

3

4

5

6

8

9

10

12

HopkinsSt. Louis Park

ChanhassenEden Prairie

Prior LakeSavageShakopee

Bloomington

RichfieldSW Minneapolis

Maps subject to change.

REGION

D1 40,094

H O M E S

REGION

A1 43 , 808

H O M E S

REGION

B1 58 , 873

H O M E S

REGION

C1 59, 31 2

H O M E S

COVERAGE MAP602,087 HOMES


2 0 2 0 D R O P DAT E S

ADV E R T I S I N G R AT E S

IN-HOME DATESJune 3/4

June 24/25July 29/30Aug. 26/27

Sept. 30/Oct. 1Oct. 28/29

Dec. 2/3

PUBLICATION MONTHJUNEJULY

AUGUSTSEPTEMBER

OCTOBERNOVEMBERDECEMBER

AD COPY DEADLINEThurs. May 14Thurs. June 4Thurs. July 9Thurs. Aug. 6Thurs. Sept 10Thurs. Oct. 8Thurs. Nov. 12

Ad Size (w x h) Front Page Inside Page Single Region Citywide

Banner (Front Page Top) ...... $450 ....................N/A ........................ N/A .....................N/A3.56” x 3.17”

1/6 Page ..............................N/A ....................$245 ....................... N/A .....................N/A3.56” x 3.17”

1/4 Page .............................$595 ...................$370 .................... $1,266 ................ $4,197Front Page 3.56” x 3.17” / Inside Page 3.56” x 4.88”

1/3 Page ...............................N/A ................... $480 ...................... N/A .....................N/A7.38” x 3.17”

1/2 Page..............................$895 ...................$742 .................... $2,326................$8,882Front Page 7.38” x 3.17” / Inside Page 7.38” x 4.88”

Full Page ...........................$1,580 ...............$1,463 .................. $3,773 ...............$15,094Front Page 7.38” x 6.58” / Inside Page 7.38” x 10”

All Print Ad Purchases Include F R E EMobile App Ad,Web Ad, & Social Media Ads!


AD EXAMPLES


Color Yourself Be You Tiful!

BUFFALO • 209 5th St. NE, Ste. 3 • 763-267-4711MONTICELLO • 513 Hwy. 25 • 763-295-5955ST. MICHAEL • 921 Central Ave. • 763-497-5003

$3$3 OFFOFF2020% % OFFOFF $10$10$99$99ANY

HAIRCUTEYEBROW

WAX

FULL SETEYELASH

EXTENSIONS

Not valid with other offers or specials.Must present Super Saver coupon.

Exp. 4-30-20.Custom Cut & Color Salon







This offer good at Buffalo location only.

ALL OVER COLOR OR FULL FOIL

Long or thick hair extra.

ONLINE BOOKING! GO TO www.customcutandcolor.com!

AD EXAMPLES


Call Us Today to BookYour Appointment

651.287.30801625 Lena Court, #300

Eagan, MN 55122( O f f 3 5 E & D i f f l e y )serendipmn.com

INTRODUCTORY OFFER

Includes aComplimentary Brow/Lip Wax

FACIAL OR60 MINUTE MASSAGE

$75With this Super Saver coupon only. Not valid with any other offer, coupon or

special. Tax not included. Exp. 2-29-20. SERENDIP EAGAN 651.287.3080

Call Melissa

Serendip Medi Spa specializes in various cosmetic laser

treatments, CoolSculpting, laser hair removal, injections,

facials, massage and more!

AD EXAMPLES


8413 Lyndale Ave. S.BLOOMINGTON(Next to Cub Foods)

952.944.2900

10165 Hennepin Town Rd.EDEN PRAIRIE

952.746.0999

SHAMPOO & HOT TOWELI N C L U D E D W I T H E V E R Y C U T

$3 OFFAdult Haircut

$3 OFFWax

$4 OFFAdult Haircut

for New GuestWith Super Saver coupon. Not valid with other offers. Limit 1 coupon per person per visit. Exp.2-28-20. Valid at Lyndale salon in Bloomington & Hennepin Town salonin EP only. SSAH-10

With Super Saver coupon. Not valid with other offers. Limit 1 coupon per person per visit. Exp.2-28-20. Valid at Lyndale salon in Bloomington & Hennepin Town salonin EP only. SSNG1-10

With Super Saver coupon. Not valid with other offers. Limit 1 coupon per person per visit. Exp.2-28-20. Valid at Lyndale salon in Bloomington & Hennepin Town salonin EP only. SSWX-10

AD EXAMPLES


EyelaEyelassh Extensionsh ExtensionsBEFORE

AFTER

Divine Divine NNailsails

MAPLEWOOD2950 White Bear Ave.

(651) 770-0424Next to Great Moon Buffet

M-F 10-8 • Sat 10-6:30 • Sun Noon-5Follow us on Instagram @divinenails__

$10.00 OFFExp. 2-29-20. With Super Saver coupon. One coupon per customer.

Valid at DIVINE NAILS Maplewood

Eyelash Extensions

Gift Certificates Available!Walk-Ins Welcome!

We Use OPI Products!Ask About Group Sepcials!

Exp. 2-29-20. With Super Saver coupon.One coupon per customer. Valid at

DIVINE NAILS Maplewood







Deluxe PedicureDip Powder Full SetGel Full SetEyebrow Wax

$35.00$35.00$30.00$10.00Reg. $40Reg. $40Reg. $35


INDUSTRY OPPORTUNITIES& CHALLENGES

• The ability to book appointments online is a major selling point for salons, and industry experts recommend making sure that online booking can easily be done on mobile devices in addition to traditional computers. [Source: “How Austin’s Birds Barbershop Became A Texas Institution.” Forbes.com, 28 May 2019. Web. 10 Jun. 2019.]

• Hair coloring options are a big draw, and emerging trends include freehand hair painting, balayage (hair lightening), ombres, and shadow roots. [Source: SalesFuel, 2019.]

• Salons are increasingly concentrating on the customer experience, with many integrating technology into their salons. [Source: “High-tech salon offers private pods, movies and Alexa.” LasVegasNow.com, 28 May 2019. Web. 10 Jun. 2019.]

• There’s opportunity to offer products for natural hair to African Americans, as well as offer specialized hair services and advice. [Source: “More Black Women Are Rocking Their Natural Hair. Get To Know The Movement In Atlanta.” WABE.org, 19 Feb. 2019. Web. 10 Jun. 2019.]

• Salons should expect continued success offering services to brides-to-be and their wedding parties. [Source: SalesFuel, 2019.]

• There’s an emerging trend of mobile stylists who consumers contact via mobile apps. [Source: Anderson, Liz. “Beauty app connects kinky, curly heads with specialty stylists.” WTOP.com, 11 Oct. 2017. Web. 25 Jan. 2018.]

• While demand for hair salon services typically is year-round, prom and wedding seasons are particularly busy times of the year. [Source: SalesFuel, 2019.]

• Most customers are drawn from a 14 mile radius. On average, consumers are willing to drive 14 minutes to hair/beauty salons. Women would be willing to drive 5 minutes longer than men. [Source: “Consumers will travel 17 mins to reach a local business.” BrightLocal.com. Web. 29 Jul. 2016.]

• Top factors people consider when choosing a hair stylist: cleanliness, location, cost, experience, reputation, quality, appearance/atmosphere [Source: United States. Securities and Exchange Commission. Regis Corp.: 10-K. Edgar Online, 23 Aug. 2018. Web. 10 Jun. 2019.]

• Many businesses will focus some of their ad messaging on their response to the pandemic.


Asking consumers: when have you lastseen or heard a beauty/salon advertisement

that led you to take action?When have you last seen/heard an advertisement of this type that ledyou to take action?

RESPONDEDLAST 30 DAYS

RESPONDEDPAST 12 MOS

Ads/Coupons in your mailbox 38.2% 63.9%Television (over-the-air, online, mobile or tablet) 33.9% 60.8%Ad on a social network 38.1% 59.4%Sponsored search result (like on Google, Yahooor Bing)

34.6% 55.7%

Emailed ad or newsletter 32% 55.1%Daily deals (like Groupon or LivingSocial) 27.9% 52.5%Mobile smartphone app or text message 33.7% 52.5%Radio (over-the-air, online, mobile or tablet) 22.5% 45.8%Magazine (print, online, mobile or on tablet) 21.8% 45.7%Internet banner ad 23.9% 45.3%Newspaper (print, online, mobile or tablet) 23.1% 43.8%Text link ad on a website 21.6% 41.8%Outdoor ad/Sign/Billboard 15.9% 36.5%Pre-roll video ads (the video that plays beforethe video you want to watch) 18.2% 34.3%

Ads at movie theater 16.5% 33.8%Directory search (online or printed Yellow Pagesbook) 15.8% 32.3%

SOURCE: 2019 AudienceSCAN®* % total may not equal 100% because audience could select more than one answer to this question.

Cause/Charity/Community Involvement

Consumer Spending Locators for Hair Salons/Stylists Use these reports to help your account 'fish where the fish are biting' - by

targeting the areas with the greatest levels of sales potential.

Demographic Data for Hair Salons/Stylists Use these reports to help your account find their target customers - by

Many salons work with Locks of Love and other charities that use hair to createwigs for cancer patients. Some businesses offer discounts or free cuts toconsumers who donate.

TIP: Involve and/or benefit these as part of your proposed promotions.

When have you last seen/heard an advertisement of this type that ledyou to take action?

RESPONDEDLAST 30 DAYS

RESPONDEDPAST 12 MOS

Ads/Coupons in your mailbox 38.2% 63.9%Television (over-the-air, online, mobile or tablet) 33.9% 60.8%Ad on a social network 38.1% 59.4%Sponsored search result (like on Google, Yahooor Bing)

34.6% 55.7%

Emailed ad or newsletter 32% 55.1%Daily deals (like Groupon or LivingSocial) 27.9% 52.5%Mobile smartphone app or text message 33.7% 52.5%Radio (over-the-air, online, mobile or tablet) 22.5% 45.8%Magazine (print, online, mobile or on tablet) 21.8% 45.7%Internet banner ad 23.9% 45.3%Newspaper (print, online, mobile or tablet) 23.1% 43.8%Text link ad on a website 21.6% 41.8%Outdoor ad/Sign/Billboard 15.9% 36.5%Pre-roll video ads (the video that plays beforethe video you want to watch) 18.2% 34.3%

Ads at movie theater 16.5% 33.8%Directory search (online or printed Yellow Pagesbook) 15.8% 32.3%

SOURCE: 2019 AudienceSCAN®* % total may not equal 100% because audience could select more than one answer to this question.

Cause/Charity/Community Involvement

Consumer Spending Locators for Hair Salons/Stylists Use these reports to help your account 'fish where the fish are biting' - by

targeting the areas with the greatest levels of sales potential.

Demographic Data for Hair Salons/Stylists Use these reports to help your account find their target customers - by

Many salons work with Locks of Love and other charities that use hair to createwigs for cancer patients. Some businesses offer discounts or free cuts toconsumers who donate.

TIP: Involve and/or benefit these as part of your proposed promotions.


FULL LIST OF OUR SERVICES• Affordable cross-channel and

multi-channel advertising:

- Metro Super Saver direct mail magazine

- Metro Super Saver mobile app via Google Play and the App Store

- www.metrosupersaver.com

- Social media advertising

- Business consulting

• Graphic design and other creative services:

- Posters, flyers, brochures, invitations, brochures

- Logos and branding

- Menus and catalogues

- Web design

- Conceptual advertising campaigns

- Product packaging

- Illustration

- Audio and video editing

- And more

AFFORDABLE CROSS-CHANNEL & MULTI-CHANNEL ADVERTISING · Scarborough Multi-Market 2012-2015. Release...

Documents

Transcript of AFFORDABLE CROSS-CHANNEL & MULTI-CHANNEL ADVERTISING · Scarborough Multi-Market 2012-2015. Release...