ABOUT US: mnletsdobusiness.comONLINE COUPONS: metrosupersaver.com
1339 Co. Rd. D Circle EastVadnais Heights, MN 55109
Billions Media llC
ABOUT US: mnletsdobusiness.comONLINE COUPONS: metrosupersaver.com
1339 Co. Rd. D Circle EastVadnais Heights, MN 55109
Billions Media llC
AFFORDABLE CROSS-CHANNEL &MULTI-CHANNEL ADVERTISING
PREPARED FOR:
Beauty SalonsBeauty Salons
651.484.0031 • [email protected] • ABOUT US: mnletsdobusiness.com • ONLINE COUPONS: metrosupersaver.com
3,000+
FREE FREE
B E S TService
FULL SERVICELocal Advertising
90% Retention
# 1 In Direct Mail Advertising i n t h e T w i n C i t i e s
B E S TQuality
B E S TP r i c e
S I N C E1 9 9 0
Locally Owned& O p e r a t e d
1¢Per Household Direct Mail
Starting At Less Than
Experience with
Clients
Multiple Targeted Mailing Areas
Multi Area & Multi Month Discounts
SKILLED DESIGNERSto Give Your Ad
Unique Personality
PLUS FREE QUOTES on Additional Graphic
Design Services:Logos, Brochures, Flyers, Newsletters, Posters, Etc.
Regional & Citywide Rates for Best Coverage
Local Leader in Ad Response, Repeat Business & Customer Satisfaction
Advertising Online & on Our Mobile App!
@MetroSuperSaverSocial Exposure!
MONTHLY
24/7
Find Us in Mailboxes
+ on Our App & Website
METRO SUPER SAVER BENEFITS
651.484.0031 • [email protected] • ABOUT US: mnletsdobusiness.com • ONLINE COUPONS: metrosupersaver.com
COUPON USAGE
from the Mail
from a Newspaper or Book
% of PeopleWho Use Coupons
87%All Consumers Millennials
85%
82%All Consumers
Base: total respondents. Source: 2K16 Valassis Coupon Intelligence Report “Savvy Shoppers Provide Reality Check”
Discounts received on their mobile phone and/or downloaded onto a store ID/loyalty card
Scarborough Multi-Market 2012-2015. Release 2 (includes coupons for all product categories)
Millennials
82%
34%of MillenialsReport an Increasein mail coupon usage, significantly higher than gen X and boomer users
D i g i t a l Coupon UseI n c r e a s e d
S a v v y S h o p p e r s Rely on BOTH Print & Digital Coupons
% of People Who Increasingly
Used Paperless Discounts
90%of Shoppers Use Coupons
All Consumers
% of People Who Only Buy a Product If There
Is a Coupon
72%
Affluent Shoppers(Household $100k+)
76%
35%Millenials
27%All
Consumers100,000,000
80,000,000
60,000,000
40,000,000
2012 2013 2014 2015
Print Coupon Users
Digital Coupon Users
120,000,000
651.484.0031 • [email protected] • ABOUT US: mnletsdobusiness.com • ONLINE COUPONS: metrosupersaver.com
FREE FACEBOOK & INSTAGRAM EXPOSURE
FREE DIGITAL ADS
ANOTHER FREE BONUS:We create posts centered around your business
and offers for our social media pages!
Your Ad is Posted on the Metro Super Saver Mobile App & metrosupersaver.com for FREE!
Discover local businesses, special offers, grocery circulars, prize giveaways and more! Search by location, keyword or category.
Download with the QR codes to learn more.
55425
55347
55305
55426
55317
55346
55344
55379
55378
55408
55420
5541055419
55409
55437
55431
55438
EDEN PRAIRIE
CHASKA
CHANHASSEN
BLOOMINGTON
RICHFIELD
PRIOR LAKE
SHAKOPEE
SAVAGE
HOPKINS
ST. LOUIS PARK
MINNETONKA
55122
55123 55077
55076
55075
55118
55121
55120
55417
55407
55406
55116
55306
55044
5512455068
55024
EAGAN
MENDOTAHEIGHTS
BURNSVILLE
FARMINGTON
ROSEMOUNTAPPLE VALLEY
LAKEVILLE
W. ST. PAUL
SO. ST. PAUL
INVER GROVEHEIGHTS
ST. PAUL
MINNEAPOLIS55125 55129
COLUMBIAHEIGHTS
NO. ST. PAUL
OAKDALE
WOODBURY
LAKE ELMO
OAK PARKHEIGHTS
NORTHHUDSON
BAYPORT
LAKELAND
PINE SPRINGS
BAYTOWN TWP.
STILLWATER
MAPLEWOOD
ROSEVILLE
LAUDERDALE
ARDENHILLS
VADNAISHEIGHTS
WHITE BEARLAKE
WHITE BEARTOWNSHIP
NEWBRIGHTON
MOUNDSVIEW
SPRING LAKEPARK
FRIDLEY
ST. ANTHONY
SHOREVIEW
LITTLE CANADA
HUDSON
55082
55042
55003
55109
55128
55113
55117
55126
55112
54016
55421
55432
55374
55316
5544555443
55444
55369
55442
55441
55429
55428
55427
55448
55433
55449
55434
55301
55330
55376
55304
OTSEGO
ALBERTVILLE
ST. MICHAEL
ROGERS
ELK RIVER
HASSAN TWP.
PLYMOUTH
FLETCHER
MAPLE GROVEOSSEO
NEW HOPE
CRYSTAL
GOLDENVALLEY
MEDICINE LAKE
BROOKLYNPARK
CHAMPLIN
COON RAPIDS
HAM LAKEANOKA
BLAINE
RAMSEY
HASSAN
ANDOVER
MINNEAPOLIS
ST. PAUL
1
2
4
5
6
8
9
10
1213
15
16
17
1818
19
2021
2222
23
24
3
Woodbury
HudsonLake ElmoOak Park Hts.Stillwater
MaplewoodNorth St. Paul OakdaleVadnais Hts.White Bear
Arden HillsLauderdaleLittle CanadaNew BrightonRosevilleShoreview
Columbia Hts.FridleyMounds ViewNew BrightonSpring Lake Park
19
20
22
23
21
E. Minneapolis S.Highland Park
EaganMendota Hts.
Burnsville Lakeville
Apple ValleyFarmingtonRosemount
Inver Grove Hts.So. St. PaulWest St. Paul
13
15
16
17
18
AlbertvilleElk RiverOtsegoRamseyRogersSt. Michael
AndoverAnokaCoon Rapids
BlaineHam Lake
Brooklyn ParkChamplinMaple GroveOsseo
Brooklyn CenterCrystalGolden ValleyNew HopeRobbinsdale
1
2
3
4
5
6
8
9
10
12
HopkinsSt. Louis Park
ChanhassenEden Prairie
Prior LakeSavageShakopee
Bloomington
RichfieldSW Minneapolis
Maps subject to change.
REGION
D1 40,094
H O M E S
REGION
A1 43 , 808
H O M E S
REGION
B1 58 , 873
H O M E S
REGION
C1 59, 31 2
H O M E S
COVERAGE MAP602,087 HOMES
651.484.0031 • [email protected] • ABOUT US: mnletsdobusiness.com • ONLINE COUPONS: metrosupersaver.com
2 0 2 0 D R O P DAT E S
ADV E R T I S I N G R AT E S
IN-HOME DATESJune 3/4
June 24/25July 29/30Aug. 26/27
Sept. 30/Oct. 1Oct. 28/29
Dec. 2/3
PUBLICATION MONTHJUNEJULY
AUGUSTSEPTEMBER
OCTOBERNOVEMBERDECEMBER
AD COPY DEADLINEThurs. May 14Thurs. June 4Thurs. July 9Thurs. Aug. 6Thurs. Sept 10Thurs. Oct. 8Thurs. Nov. 12
Ad Size (w x h) Front Page Inside Page Single Region Citywide
Banner (Front Page Top) ...... $450 ....................N/A ........................ N/A .....................N/A3.56” x 3.17”
1/6 Page ..............................N/A ....................$245 ....................... N/A .....................N/A3.56” x 3.17”
1/4 Page .............................$595 ...................$370 .................... $1,266 ................ $4,197Front Page 3.56” x 3.17” / Inside Page 3.56” x 4.88”
1/3 Page ...............................N/A ................... $480 ...................... N/A .....................N/A7.38” x 3.17”
1/2 Page..............................$895 ...................$742 .................... $2,326................$8,882Front Page 7.38” x 3.17” / Inside Page 7.38” x 4.88”
Full Page ...........................$1,580 ...............$1,463 .................. $3,773 ...............$15,094Front Page 7.38” x 6.58” / Inside Page 7.38” x 10”
All Print Ad Purchases Include F R E EMobile App Ad,Web Ad, & Social Media Ads!
651.484.0031 • [email protected] • ABOUT US: mnletsdobusiness.com • ONLINE COUPONS: metrosupersaver.com
AD EXAMPLES
651.484.0031 • [email protected] • ABOUT US: mnletsdobusiness.com • ONLINE COUPONS: metrosupersaver.com
Color Yourself Be You Tiful!
BUFFALO • 209 5th St. NE, Ste. 3 • 763-267-4711MONTICELLO • 513 Hwy. 25 • 763-295-5955ST. MICHAEL • 921 Central Ave. • 763-497-5003
$3$3 OFFOFF2020% % OFFOFF $10$10$99$99ANY
HAIRCUTEYEBROW
WAX
FULL SETEYELASH
EXTENSIONS
Not valid with other offers or specials.Must present Super Saver coupon.
Exp. 4-30-20.Custom Cut & Color Salon
Not valid with other offers or specials.Must present Super Saver coupon.
Exp. 4-30-20.Custom Cut & Color Salon
Not valid with other offers or specials.Must present Super Saver coupon.
Exp. 4-30-20.Custom Cut & Color Salon
Not valid with other offers or specials.Must present Super Saver coupon.
Exp. 4-30-20.Custom Cut & Color Salon
This offer good at Buffalo location only.
ALL OVER COLOR OR FULL FOIL
Long or thick hair extra.
ONLINE BOOKING! GO TO www.customcutandcolor.com!
AD EXAMPLES
651.484.0031 • [email protected] • ABOUT US: mnletsdobusiness.com • ONLINE COUPONS: metrosupersaver.com
Call Us Today to BookYour Appointment
651.287.30801625 Lena Court, #300
Eagan, MN 55122( O f f 3 5 E & D i f f l e y )serendipmn.com
INTRODUCTORY OFFER
Includes aComplimentary Brow/Lip Wax
FACIAL OR60 MINUTE MASSAGE
$75With this Super Saver coupon only. Not valid with any other offer, coupon or
special. Tax not included. Exp. 2-29-20. SERENDIP EAGAN 651.287.3080
Call Melissa
Serendip Medi Spa specializes in various cosmetic laser
treatments, CoolSculpting, laser hair removal, injections,
facials, massage and more!
AD EXAMPLES
651.484.0031 • [email protected] • ABOUT US: mnletsdobusiness.com • ONLINE COUPONS: metrosupersaver.com
8413 Lyndale Ave. S.BLOOMINGTON(Next to Cub Foods)
952.944.2900
10165 Hennepin Town Rd.EDEN PRAIRIE
952.746.0999
SHAMPOO & HOT TOWELI N C L U D E D W I T H E V E R Y C U T
$3 OFFAdult Haircut
$3 OFFWax
$4 OFFAdult Haircut
for New GuestWith Super Saver coupon. Not valid with other offers. Limit 1 coupon per person per visit. Exp.2-28-20. Valid at Lyndale salon in Bloomington & Hennepin Town salonin EP only. SSAH-10
With Super Saver coupon. Not valid with other offers. Limit 1 coupon per person per visit. Exp.2-28-20. Valid at Lyndale salon in Bloomington & Hennepin Town salonin EP only. SSNG1-10
With Super Saver coupon. Not valid with other offers. Limit 1 coupon per person per visit. Exp.2-28-20. Valid at Lyndale salon in Bloomington & Hennepin Town salonin EP only. SSWX-10
AD EXAMPLES
651.484.0031 • [email protected] • ABOUT US: mnletsdobusiness.com • ONLINE COUPONS: metrosupersaver.com
EyelaEyelassh Extensionsh ExtensionsBEFORE
AFTER
Divine Divine NNailsails
MAPLEWOOD2950 White Bear Ave.
(651) 770-0424Next to Great Moon Buffet
M-F 10-8 • Sat 10-6:30 • Sun Noon-5Follow us on Instagram @divinenails__
$10.00 OFFExp. 2-29-20. With Super Saver coupon. One coupon per customer.
Valid at DIVINE NAILS Maplewood
Eyelash Extensions
Gift Certificates Available!Walk-Ins Welcome!
We Use OPI Products!Ask About Group Sepcials!
Exp. 2-29-20. With Super Saver coupon.One coupon per customer. Valid at
DIVINE NAILS Maplewood
Exp. 2-29-20. With Super Saver coupon.One coupon per customer. Valid at
DIVINE NAILS Maplewood
Exp. 2-29-20. With Super Saver coupon.One coupon per customer. Valid at
DIVINE NAILS Maplewood
Exp. 2-29-20. With Super Saver coupon.One coupon per customer. Valid at
DIVINE NAILS Maplewood
Deluxe PedicureDip Powder Full SetGel Full SetEyebrow Wax
$35.00$35.00$30.00$10.00Reg. $40Reg. $40Reg. $35
651.484.0031 • [email protected] • ABOUT US: mnletsdobusiness.com • ONLINE COUPONS: metrosupersaver.com
INDUSTRY OPPORTUNITIES& CHALLENGES
• The ability to book appointments online is a major selling point for salons, and industry experts recommend making sure that online booking can easily be done on mobile devices in addition to traditional computers. [Source: “How Austin’s Birds Barbershop Became A Texas Institution.” Forbes.com, 28 May 2019. Web. 10 Jun. 2019.]
• Hair coloring options are a big draw, and emerging trends include freehand hair painting, balayage (hair lightening), ombres, and shadow roots. [Source: SalesFuel, 2019.]
• Salons are increasingly concentrating on the customer experience, with many integrating technology into their salons. [Source: “High-tech salon offers private pods, movies and Alexa.” LasVegasNow.com, 28 May 2019. Web. 10 Jun. 2019.]
• There’s opportunity to offer products for natural hair to African Americans, as well as offer specialized hair services and advice. [Source: “More Black Women Are Rocking Their Natural Hair. Get To Know The Movement In Atlanta.” WABE.org, 19 Feb. 2019. Web. 10 Jun. 2019.]
• Salons should expect continued success offering services to brides-to-be and their wedding parties. [Source: SalesFuel, 2019.]
• There’s an emerging trend of mobile stylists who consumers contact via mobile apps. [Source: Anderson, Liz. “Beauty app connects kinky, curly heads with specialty stylists.” WTOP.com, 11 Oct. 2017. Web. 25 Jan. 2018.]
• While demand for hair salon services typically is year-round, prom and wedding seasons are particularly busy times of the year. [Source: SalesFuel, 2019.]
• Most customers are drawn from a 14 mile radius. On average, consumers are willing to drive 14 minutes to hair/beauty salons. Women would be willing to drive 5 minutes longer than men. [Source: “Consumers will travel 17 mins to reach a local business.” BrightLocal.com. Web. 29 Jul. 2016.]
• Top factors people consider when choosing a hair stylist: cleanliness, location, cost, experience, reputation, quality, appearance/atmosphere [Source: United States. Securities and Exchange Commission. Regis Corp.: 10-K. Edgar Online, 23 Aug. 2018. Web. 10 Jun. 2019.]
• Many businesses will focus some of their ad messaging on their response to the pandemic.
651.484.0031 • [email protected] • ABOUT US: mnletsdobusiness.com • ONLINE COUPONS: metrosupersaver.com
Asking consumers: when have you lastseen or heard a beauty/salon advertisement
that led you to take action?When have you last seen/heard an advertisement of this type that ledyou to take action?
RESPONDEDLAST 30 DAYS
RESPONDEDPAST 12 MOS
Ads/Coupons in your mailbox 38.2% 63.9%Television (over-the-air, online, mobile or tablet) 33.9% 60.8%Ad on a social network 38.1% 59.4%Sponsored search result (like on Google, Yahooor Bing)
34.6% 55.7%
Emailed ad or newsletter 32% 55.1%Daily deals (like Groupon or LivingSocial) 27.9% 52.5%Mobile smartphone app or text message 33.7% 52.5%Radio (over-the-air, online, mobile or tablet) 22.5% 45.8%Magazine (print, online, mobile or on tablet) 21.8% 45.7%Internet banner ad 23.9% 45.3%Newspaper (print, online, mobile or tablet) 23.1% 43.8%Text link ad on a website 21.6% 41.8%Outdoor ad/Sign/Billboard 15.9% 36.5%Pre-roll video ads (the video that plays beforethe video you want to watch) 18.2% 34.3%
Ads at movie theater 16.5% 33.8%Directory search (online or printed Yellow Pagesbook) 15.8% 32.3%
SOURCE: 2019 AudienceSCAN®* % total may not equal 100% because audience could select more than one answer to this question.
Cause/Charity/Community Involvement
Consumer Spending Locators for Hair Salons/Stylists Use these reports to help your account 'fish where the fish are biting' - by
targeting the areas with the greatest levels of sales potential.
Demographic Data for Hair Salons/Stylists Use these reports to help your account find their target customers - by
Many salons work with Locks of Love and other charities that use hair to createwigs for cancer patients. Some businesses offer discounts or free cuts toconsumers who donate.
TIP: Involve and/or benefit these as part of your proposed promotions.
When have you last seen/heard an advertisement of this type that ledyou to take action?
RESPONDEDLAST 30 DAYS
RESPONDEDPAST 12 MOS
Ads/Coupons in your mailbox 38.2% 63.9%Television (over-the-air, online, mobile or tablet) 33.9% 60.8%Ad on a social network 38.1% 59.4%Sponsored search result (like on Google, Yahooor Bing)
34.6% 55.7%
Emailed ad or newsletter 32% 55.1%Daily deals (like Groupon or LivingSocial) 27.9% 52.5%Mobile smartphone app or text message 33.7% 52.5%Radio (over-the-air, online, mobile or tablet) 22.5% 45.8%Magazine (print, online, mobile or on tablet) 21.8% 45.7%Internet banner ad 23.9% 45.3%Newspaper (print, online, mobile or tablet) 23.1% 43.8%Text link ad on a website 21.6% 41.8%Outdoor ad/Sign/Billboard 15.9% 36.5%Pre-roll video ads (the video that plays beforethe video you want to watch) 18.2% 34.3%
Ads at movie theater 16.5% 33.8%Directory search (online or printed Yellow Pagesbook) 15.8% 32.3%
SOURCE: 2019 AudienceSCAN®* % total may not equal 100% because audience could select more than one answer to this question.
Cause/Charity/Community Involvement
Consumer Spending Locators for Hair Salons/Stylists Use these reports to help your account 'fish where the fish are biting' - by
targeting the areas with the greatest levels of sales potential.
Demographic Data for Hair Salons/Stylists Use these reports to help your account find their target customers - by
Many salons work with Locks of Love and other charities that use hair to createwigs for cancer patients. Some businesses offer discounts or free cuts toconsumers who donate.
TIP: Involve and/or benefit these as part of your proposed promotions.
651.484.0031 • [email protected] • ABOUT US: mnletsdobusiness.com • ONLINE COUPONS: metrosupersaver.com
FULL LIST OF OUR SERVICES• Affordable cross-channel and
multi-channel advertising:
- Metro Super Saver direct mail magazine
- Metro Super Saver mobile app via Google Play and the App Store
- www.metrosupersaver.com
- Social media advertising
- Business consulting
• Graphic design and other creative services:
- Posters, flyers, brochures, invitations, brochures
- Logos and branding
- Menus and catalogues
- Web design
- Conceptual advertising campaigns
- Product packaging
- Illustration
- Audio and video editing
- And more
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