Advertising sales-kit-2016-3

2016 ADVERTISING SALES KIT VIRGIN AMERICA

PARTNERS IN FLIGHTBe part of the Virgin America experience on RED™, our exclusive in-flight entertainment system.


Austin (AUS)Boston (BOS)Cancun (CUN)Chicago (ORD)Dallas Love Field (DAL)Fort Lauderdale (FLL)Honolulu (HNL)Los Angeles (LAX)Las Vegas (LAS)Los Cabos (SJD)

OUR STATSOUR FLEET

Maui (OGG)New Jersey (EWR)New York (JFK and LGA)Orlando (MCO)Palm Springs (PSP)Puerto Vallarta (PVR)San Francisco (SFO)San Diego (SAN)Seattle (SEA)Washington D.C. (IAD and DCA)

OUR ROUTES

• An average of 530K guests fly with us every month

• 5,000 average Virgin America flights take off each month

• 40K Unique visitors engage on our website each day

• Over 900K guests subscribe to our emails

• Over two million members participate in our frequent flyer program

VIRGIN AMERICA: ON A MISSION TO MAKE FLYING GOOD AGAIN.When we launched in 2007, we were determined to transform even the most jaded road war-rior’s view of air travel. Every detail, from WiFi to seat-back entertainment to food on demand, was designed to make flying fun and convenient—regardless of whether you’re sitting in First Class, Main Cabin Select, or the Main Cabin.

A320 A320A320 A320A320 A320A320 A320A320 A320A320 A320A320 A320 A320

A31 9A31 9A31 9

A31 9A31 9A31 9

A31 9A31 9

A31 9A31 9

A320 A32063BRAND NEW AIRBUS AIRCRAFT,

COMPLETE WITH:

10 53A319s with 119 seats

A320s with 149 seats

An interactive touch screen at every seat, fleet-wide


MOODLIGHTING MAKES EVERYTHING BETTER.Each of our custom leather seats comes equipped with WiFi, power outlets, adjustable head-rests, moodlighting to help our guests unwind, and an interactive touch screen giving guests food and drinks on demand, nonstop entertainment, and more with just a few light taps. Plus, with WiFi and power outlets throughout our planes, our guests can take off, log on, and land with an empty inbox.

0 1 Moodlighting02 9” Interactive touch screen03 Remote control04 Premium leather seats05 110v Power, USB, and ethernet outlets06 Fleet-wide WiFi

SEE WHAT’S AVAILABLE AT EVERY SEAT:

01/02

03 04


• Live Satellite TV by Dish Network and premium pay-per-view shows

• Recently released pay-per-view movies

• A library of foreign, independent, and documentary films

• Original content by our partners at YouTube, Virgin Produced, and more

• Connect with travel companions through seat-to-seat chat

• Choose from 10 games to pass the time

• Order food and drinks on demand

• Set parental controls for kids to explore special content and games

• Browse top brands on our Red Store or donate to a good cause in our Make a Difference section from the comfort of your seat

• Build playlists with a library of over 3,000 songs

• Listen to our new preprogrammed Music Playlist section

• Check out our library of music videos

WATCH INTERACT

ENTERTAINMENT WITH A TOUCH.Tons of entertainment is just a tap away on our Red™ seat-back entertainment system. With an extensive library of on-demand music, movies, and premium shows, dozens of complimen-tary live TV channels, and even seat-to-seat chat, guests can stay entertained all flight long, browse delicious snacks, meals, and drinks, and order what they want, when they want it.

LISTEN


SFO

LAS

LAX

DAL

IADNYCBOS

INFLUENCE OUR AUDIENCE.Our flyers are successful, influential and eager to engage, and our planes provide a perfect platform for them to sound off about what they hear, see, and do in-flight. Take part in the Virgin America experience and you’ll reach individuals who are ready, willing, and able to buy—even from the comfort of their leather seats.

GUEST PROFILE

• 52% Male

• 60% Leisure travelers

• 40% Business travelers

• 48% Female

• Highest numbers located near SFO, LAX, LAS, NYC, IAD, BOS and DAL

• Age 25-59, with a concentration in ages

40-49

• Predominantly homeowners

• Hip, socially-engaged, tech-savvy, creative, and fashion-forward

• Median household income of $100K+ per year

• Mostly married or in a domestic partnership, and a lower percentage have children


CHECK OUR RECORD.We created an airline we thought people would like to fly. No, make that love to fly. And, apparently, a lot of people do. Readers of Condé Nast Traveler, Travel+Leisure, and many other folks have voted us Best Domestic Airline every year we’ve been in business. Here’s a list of the highlights.

• Condé Nast Traveler’s Readers’ Choice Awards, 2008–2015

• Travel + Leisure’s World’s Best Awards 2000–2015

• World Airline Awards, 2010–2014

• Executive Travel Leading Edge Awards, 2011–2012

• Condé Nast Traveler Business Travel Poll, 2008–2013

• Ranked #1 Domestic Airline in Travel + Leisure and Fortune Best in Business Travel Survey 2014–2015

• Fast Company’s Top 50 Most innovative Companies, 2015

• Best Overall Experience, The Airline Passenger Experience Association (APEX), 2010–2014

• Best In-flight Entertainment – Amer-icas, The Airline Passenger Experience Association (APEX), 2010, 2012–2015

• Best IFE User Interface, The Airline Passenger Experience Association (APEX), 2009, 2011, 2012

BEST DOMESTIC AIRLINEBEST U.S. BUSINESS

/FIRST CLASS:BEST GUEST EXPERIENCE

/ IN-FLIGHT ENTERTAINMENT:


GET YOUR BRAND ONBOARD.

“Must-watch” spots that run immedi-ately following our safety video

A sponsored broadcast featuring custom advertiser content

Ad placement in one of our partner-created cached channels like Virgin Produced’s Channel 11 or Boing Boing’s Channel 10.

Advertiser created on-demand video or sponsorship of on demand videos

An advertiser-created radio channelThirty second spots inserted into our onboard Virgin America TV Channel, showing on all screens during the boarding process

CACHED TV CHANNEL CACHED CHANNEL SPONSORSHIP

ON-DEMAND CONTENTFORCED VIEW ADS (:30)

ADS IN DEFAULT CHANNEL (:30) AUDIO CONTENT SPONSORSHIP

Check out the advertising opportunities available on our in-flight entertainment system.


BEYOND RED™:REACH OUR FLYERS AFTER TAKEOFF AND UPON ARRIVAL.

See your message and branding featured in an exclusive 30-minute onboard video created by In-Flight Media Associates (IMA), with your company highlighted as a “RedHOT” spot in your area. Supported by www.redhotconcierge.com.

Partner with Elevate, our frequent flyer program, to expand your brand awareness among our top flyers and drive sales through point-based special offers.

Whitelist your company’s website for complimen-tary browsing at 35,000 feet or advertise on our splash page when guests connect to in-flight WiFi.

TRAVEL DESTINATION VIDEOS ELEVATE ® INTEGRATION WIFI SPONSORSHIP


STAY IN TOUCH.

VIRGIN AMERICA MAIN CONTACT

Alfy Veretto – Manager IFE Content and PartnershipsE [email protected] (650) 762-7228

REDHOT TRAVEL SERIES BY IMA

Robert Zickwolff – Executive Producer E [email protected] (760) 944-6575

TALK TO OUR SALES AGENCY

Virgin America uses a selection of advertising agen-cies. These include In-flight Media & Associates (IMA), SPAFAX, GEE Media & GTH. If contacted by any other agency, please verify with Alfy Veretto before signing any agreements.

Advertising sales-kit-2016-3

Marketing

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