2 0 1 9 A DV E RT I S I N G

MEDIA KIT

CONTACT: JENNI MITTEN REGIONAL SALES MANAGER 402-616-2151 JENNI@JMEDIACO.COM

AAA.com

DENVER:

66% circ.

265,000 homes

FRONT RANGE:

83% circ.

332,000 homes

Circulation, reach, ECONOMIC IMPACT & READERSHIP

CIRCULATION: 400,000+ COLORADO

HOUSEHOLDS

REACH: 680,000+ COLORADO

AAA MEMBERS

1 IN 5 FRONT RANGE

HOMES

Source: Longwoods Colorado Travel Year 2017, published January 2018

READERSHIP:

78% read 3-4 of 4 issues

73% take action

TOTAL TRAVEL SPENDING

IN COLORADO

– OVERNIGHT VISITORS

2017 Total = $15.3 billion

Out-of-state visitors ($11.8 billion)

23%

77%

Colorado residents ($3.5 billion)

DELIVERING COLORADO RESIDENTS

Fort Collins

Colorado Springs

Pueblo

Denver

all ads

AD SIZE noted

53% action taken

61%

multiple pages (excluding spreads) 70 61

gatefold ads 64 61

spread 55 59

full page 52 60

half page 44 65

third page 43 65

less than half page 43 65

COLOR

four color 53 61

black and white 41 58

PREMIUM POSITION

inside front cover 76 59

inside back cover 61 60

back cover 64 60

adjacent to table of contents 59 60

IMPACT OF PRINT MAGAZINE

ADVERTISING

61% OF READERS ARE INSPIRED TO

TAKE ACTION AFTER SEEING A PRINT

MAGAZINE AD.

Source: GfK MRI Starch Advertising Research

National Parks, State Parks

38% museums, cultural

attractions

44% hard/soft adventure

22% shop

31% attend theatre, concerts,

festivals, art shows

13% snow sports

16% spa/retreat

19% casino gambling

58% vacation in CO

6.3 avg. trips per year

$3.8k avg. spending

Sources of information used for planning a trip:

54% friends or relatives

33% direct from advertiser

15% EnCompass magazine

9% television

Methods used to make reservations:

82% direct from advertiser

43% online

26% travel agencies

Travel with:

53% spouse

37% children

35% friends

Demographics, interests/ lifestyles & travel

Source: 2017 EnCompass Reader Profile Study, GFK MRI

TRAVEL:

62% Denver

40% Colorado Springs

37% Estes Park/RMNP

28% Ft. Collins/Greeley

24% Breckenridge

21% Glenwood Springs

19% Buena Vista/Salida/Canon City

18% Summit County

17% Vail

14% Pueblo

13% Steamboat Springs

12% Winter Park

12% Grand Lake

11% Leadville

10% Durango/Mesa Verde

10% Aspen

10% Alamosa/Sand Dunes

9% Colorado Eastern Plains

8% Gunnison/Crested Butte

8% Colorado Wine Country

7% Montrose/Black Canyon

6% Pagosa Springs

4% Telluride

Source: 2017 EnCompass Reader Profile Study, GFK MRI

10%

36%

54%Age distribution

39% male

61% female

54% married couples

$88,400 avg. HHI

22.6% have HHI of$100k+

$424,000 avg. value of

primary home

75% own home

18–34 35–54 55+

55 avg. age

INTERESTS/LIFESTYLE:

73% dine out

48% visit historic sites,

93% attended/graduated college

COLORADO TRAVEL

22% avg. Colorado destination share

COVER 2 PAGE 1inside Gatefold

1/31/2

2/31/6

1/9

MAY/JUNE GATEFOLD RATES (NET)

Full Page $10,850

2/3 page $7,250

1/2 page $4,850

1/3 page $3,600

1/6 page $2,400

1/9 page $1,200

1/6

1/31/6

CONTACT: JENNI MITTEN REGIONAL SALES MANAGER 402-616-2151 JENNI@JMEDIACO.COM

COVER outside Gatefoldoutside

Gatefold

DISPLAY RATES 4-COLOR GROSS

1X 3X 6X

Full Page $12,500 $11,900 $11,300

2/3 page $8,700 $8,250 $7,850

1/2 page $7,500 $7,150 $6,800

1/3 page $4,800 $4,550 $4,300

1/6 page $2,900 $2,750 $2,600

Cover 2 $13,050 $12,400 $11,800

Cover 3 $13,050 $12,400 $11,800

Cover 4 $13,700 $13,000 $12,350

TRAVEL GUIDE 4-COLOR NET

1X 3X 6X

6 inch $3,450 $3,300 $3,150

4 inch $2,350 $2,250 $2,150

3 inch $1,850 $1,750 $1,650

2 inch $1,300 $1,250 $1,200

2019 MAGAZINEADVERTISING RATES

ISSUE AD CLOSEMATERIAL

DUEIN HOMES

Jan/Feb 11/2/18 11/9/18 12/21/18

Mar/Apr 1/4/19 1/11/19 2/22/19

May/Jun 3/1/19 3/8/19 4/19/19

Jul/Aug 5/3/19 5/10/19 6/21/19

Sep/Oct 7/5/19 7/12/19 8/23/19

Nov/Dec 9/6/19 9/13/19 10/25/19

2019 Editorial calendar

Editorial Calendar is subject to change without notice. Ad adjacency is available.

JANUARY–FEBRUARYTRAVEL EDITION

COLORADO FIRST: THREE DAYS IN Red Rock Country• AAA Four Diamond-rated Gateway Canyon Resort• Cortez Cultural Center’s Farm and Ranch Tour• Hovenweep National Monument

MARCH–APRILCRUISE EDITION

COLORADO FIRST: THREE DAYS IN Southeast Colorado• La Junta hub: Old Bent’s Fort, Santa Fe Trail, and birding

destinations• Purgatory Brewing Company in Las Animas• Petrified Wood Gas Station in Lamar

MAY–JUNESUMMER FUN EDITION

COLORADO SUMMER FUN 2019: THREE DAYS IN Southwest Colorado

• Durango Silverton Narrow Gauge Railroad• Crow Canyon Archeological Center• Honey House Distillery

Palisade Lavender• Lavender Festival• Two Bears Farm & More• Sprigs and Sprouts

THREE DAYS IN Lewis & Clark Country, Missouri River• Yankton and Lewis & Clark Lake• Chamberlain/Oacoma/Lower Brule Reservation• Pierre and Tinker Kennels

JULY–AUGUSTCOLORADO GETAWAYS EDITION

COLORADO GETWAWAYS:Gateway cities to Rocky Mountain National Park

• Greeley (Friday Fest and other events and attractions)• Fort Collins (Jessup Farms and other attractions)• Loveland (Farmers’ Market and other events

and attractions)

THREE DAYS IN Pikes Peak Region• AAA Four Diamond-rated The Cliff House and

The Mining Exchange• Shopping and dining• Hiking and other activities

Colorado Car Shows• Trinidad Artocade• Alamosa Early Iron Festival• Grand Junction Fuoco

SEPTEMBER–OCTOBERGOLD RUSH EDITION

COLORADO GOLD RUSH 2019• AAA Colorado members’ fall color photo contest

COTTONWOOD COLOR in Grand Junction/Palisade

THREE DAYS IN Utah’s other mighty five parks• Snow Canyon State Park• Cedar Breaks National Monument• Kodachrome Basin State Park• Sand Hollow State Park• Coral Pink Sand Dunes State Park

NOVEMBER–DECEMBER

Denver’s Golden Triangle• Denver Art Museum (Monet exhibit)• AAA Four Diamond-rated ART Hotel and dining• History Colorado Center

THREE DAYS IN North Texas• Capulin Volcano National Monument• Palo Duro Canyon and Amarillo• Battle of Adobe Walls and Comanche National Grasslands

EnCompass Exclusive email: features exclusive online content and adverting offers.

• CIRCULATION: 225,000+ delivered• OPEN: 27%+ open rate• FREQUENCY: Monthly

Web advertising: Button ads are available on the EnCompass Magazine page of AAA.com which has 15,000 unique visitors per month.

Call 402-616-2151 for details.

DIGITAL OFFERINGS

AAA partnership Levels

BENEFIT BASICPREMIER[BEST VALUE]

Display the Discounts & Rewards Logo in all marketing materials, front doors, menu mentions, websites, etc.

Exposure and direct communications to promote your product with more than 675,000 members in Colorado via print, digital, and direct mail.

Receive credit towards purchase of an EnCompass print ad in a mutually agreed upon edition during the contract period.

$1,000

Inclusion on featured category discount pages in Colorado’s largest circulated member-only magazine, EnCompass.

Reduced advertising rates for additional EnCompass display ad placements.

Inclusion in local member savings brochures located within AAA retail locations throughout Colorado.

Partner supplied direct mail billing inserts to promote your product or service.

Mobile and web access for local and national members on AAA.com.

Option to participate in AAA Colorado monthly e-newsletter.

Option to participate in new member exclusive monthly email when offering special new member only discounts.

Option for banner ad placement on Discounts & Rewards web pages once per year.

Free AAA Colorado Basic membership for primary member.

BASIC PREMIER

ANNUAL FEE FREE $250

CONTACT: DOUG HUTTON DIRECTOR PARTNERSHIP PROGRAMS 720-593-5210 DHUTTON@COLORADO.AAA.COM

DISCOUNTS AT AAA

AAA Colorado’s 680,000+ members are constantly looking for good value and special offers using their membership. As an advertiser in EnCompass Magazine, your company can participate in the Discounts & Rewards® program at no cost. Just provide our members an exclusive discount on your products and services that’s not available to the general public.

Join the Premier level program and save $1,000 off your first EnCompass ad placement. See chart below highlighting both options.