Line

Line

• Whatisthenameofthecompany,organizationorindividualutilizingthiswebsite?ThecompanyisVogue,whichisaFashionmagazinepublishingcompanyknownallovertheworld.Thelinktothiswebsiteiswww.vogue.com.

• LINEisbeingusedinthedesignto:

X Createamood

X Organizeotherelementsonthepage

___Createtexturethroughillustration

• Pleasethoroughlyexplainyouranswertothequestionaboveandanalyze/describehowthisadvertisementorwebsiteusesLINE.

Thedesignerwhocreatedthiswebsitedesignhadaverysimplisticcreationinmind.Thewebsitehasanabundantuseoflinethroughouttheentiresite,butthehomepageiswheretheactionstarts.Ifthelinecreationwasnotexistent,thentherewouldbecompletechaoswiththislayout.Thelinescreateaseparationandstructuretoalltheheadlines,captions,andphotostheyhavetodisplay.Thewholestructureofthelayoutisverypleasing,andcreatesaveryeasygoing,butstrictfeeling.Forexample,thedifferentheadlineshaveunderlinesandbordersofsomesort,toshowthedistinctionbetweenwhatneededtobereadfirst,whichwouldthenbeseparatedfromthetextthatfollowsit.Thedesigner’sintentwastocreateanaccessible,butattractivewebsite,butkeepitinterestingfortheviewertobeentertained.Thedesignisverysimpletounderstand,anddoesn’tcreateaburstofconfusionwhenglancingthroughit,whichisaplustothedesigner.Thisisafashionablecompany,sothedesignerwantedtore-createthecompany,andmakeitassimple,butfreshandinterestingjustlikethenewfashiontrends.Sowiththewebsitebeingacloneofwhatthecompanyisallabout,thisdefinitelywasachievedinthisdesign.

Theuseoflineinthisdesignhasadynamicimpactontheaudiencethatittargets.Whetherornotthedesignwasunderstandableandprecise,thiswouldmakeahugedifferenceonitssuccessasawebsite.Thisbeingsaid,alsotomention,thedifferentcolorsthatwereusedwiththiswebsitearecontinuous,andcreateanevengreatersenseofcohesionwiththeentirewebsite.

• PleasedescribetheeffectivenessoftheuseofLINEinthisdesign.

Linewasusedveryknowledgeablyinthisdesign,andcertainlymakesapositivefeedbackfortheaudienceofthiscompany.Withthedesignbeingveryeffective,itnotonlymakesthedesignerlookgreat,butshowsoffthecompanyverywellandcreatesabetterfeelforwhattheircompanyisallabout.

• Whoistheprimaryaudienceoftheadvertisementorwebsite?Theprimaryaudienceofthiswebsitewouldbeanyage,eitheryoungorelders.WhoeverisinterestedinthenewandupcomingFashiontrendsaroundtheglobewouldenjoybeingapartofthismagazine.Whetheryou’reonthewebsiteorglancingthroughoneoftheirmultiplemagazines,yougetthesamefeel;anorganizedstructure,whichisclear-cutandstraighttothepoint.

Shape

• Whatistheproductorservicebeingadvertised?

TheproductthatisbeingadvertisedisTownHouseCrackers.

• SHAPEisbeingusedinthedesigninthefollowingway(s):

X Photosandillustrationsarecreatingshapethroughtheactualshapeandcontentoftheart.

X Lineoralineillustrationiscreatingthepredominantshape

X Shapeissustainingtheviewer’sinterest.

X Shapeisorganizingthepage

X Shapeishelpingtheviewerunderstandtheconcept

X Shapeisleadingtheviewer’seyethroughthedesign

• Pleasethoroughlyexplainyouranswertothequestionaboveandanalyze/describehowthisadvertisementorwebsiteusesSHAPE.

Thedesignerofthisadvertisementwasverycreativeattheleast,andcreatedsomethingthatattractstheattentionofthereader.TheTownHouseCrackersarebeingadvertisedasstatedabove,andtoshowcasethisproduct,wasanabundanceofpictures,allfamilyorientedandexciting,thatwasshapedintotheshapeofahouse(hence,theTownHousecompany.)Otherthanthat,theshapethatwascreated,thisbeingthehouse,gavetheadvertisementasenseofhappinessthatcouldbesharedwithanyreaderwhowasflippingthroughthepagesofwhatevermagazineitwasthattheywerereading.Thedesignerthemselvescouldeasilyhavebeenattemptingtomakeitseemasifthesecrackersweredeliciousandakeystapletoanyoccasion.Asitseems,thereisa“home-y”feelingtothisadvertisementandthatiswhatmakestheconnectionbetweenthecompanyandtheaudienceitistargeting.Theimpactthisshapehasontheaudienceisprettypowerful,sinceeveryonecanmostlyrelatewithfamily,andspendingtimewiththepeopleyoulove.Wellhere,theywanttoshowyouthatyoucandoso,andalsoenjoythesecrackerssimultaneously.

• PleasedescribetheeffectivenessoftheuseofSHAPEinthisdesign.

Theshapethisadvertisementcreatedsuchanimpactonreaders,sinceitisadesignthatcannotbeforgotten.Itstwosimplewords:productrecognition.Wheneversomeoneentersastore,theywilllookfortheTownHouseCrackerswhenindireneedforasnack,thinkingtheywillbringthemenjoyment,asseenontheiradsthattheywitnessedatsomepointintime.Soyoucanseehowthisaffectsthewaytheproductisselling.Ifitissuccessful,theproductisselling.

• Whoistheprimaryaudienceoftheadvertisementorwebsite?Theprimaryaudienceofthisadvertisementwouldbeanyagerangereally,aslongastheyhavealoveforagoodcrackerandwanttoexperiencehowwonderfulTownHouseCrackerstaste!

Texture

• Whatistheproductorservicebeingadvertised?

TheproductbeingadvertisedisStacy’sCinnamonSugarPitaChips.

• TEXTUREisbeingusedinthedesignto:

X Createaparticularmoodorfeeling

___Fillindividualshapesorareas

X Reinforceorsupporttheconceptofthedesign

• Pleasethoroughlyexplainyouranswertothequestionaboveandanalyze/describehowthisadvertisementorwebsiteusesTEXTURE.

Thisadvertisementcanalmostspeakforitself,butifyouweretoglanceattheimagethedesignerchosetouse,youwouldprobablygetasenseofenjoyment,andmaybeevenhunger.Thepitachipsareenlargedinthisadvertisementandtrulyshowthetextureofthechipsthemselves.Whenflippingthroughpagesofamagazine,thereaderwouldseethisandthink“Yum!”or“Wow,thatlooksprettytasty!”Whenyouthinkaboutwhythedesignerwoulddosuchathing,it’scalledmarketing.Thisisanintelligentwaytomarketthisproducttowhoeverthiscompany’saudiencewas.Theonethingthatwillsellaproduct,especiallyfood,isseeingitupcloseandpersonalsothatthereadercouldreallygetagrasponwhatthisproductisreallyallabout.

Bythedesignertakingtheirproductandblowingituptoshowitstruetexture,itreallygivestheadvertisementawholenewmeaning.Ithinkutilizingtexturethisway,wassmart,infact,brilliant.Thatisbecausethisiswhatmakesfoodproductsell.Ifthecustomerwitness’saproductusinganyofthesenses,itmaybeslightlymoreappealingtothemandthat’swhentheywouldgooutandpurchasethatproduct.Thereareotherwaysthedesignercouldhavegoneaboutthis,butthiswasthebestway.Thedesigner’sintentonthisadvertisementobviouslywastotargetacertainaudience.Andinturn,thataudiencethattheywerehopingtotarget,wouldgooutandpurchasethisproductbecauseofthegreatskillthatwasusedinmarketingittoitscustomers.Withnodoubtinmind,whowouldn’tponderoverthethoughtofpurchasingthisproduct?Thedesignerwasverycreativeusingthistechnique,asitaddeddepthandasenseofunderstandingtothereaderbyshowingwhattheproductwasallabout,astheyscannedthroughthepagesoftheirmagazine.

• PleasedescribetheeffectivenessoftheuseofTEXTUREinthisdesign.

Ifeelthattheuseoftexturewasdevelopedwonderfullyinthisdesign.Ifitwereattemptedinanyotherway,Idon’tthinkitwouldhavebeenassuccessful.Likementionedearlier,whensellingfoodproducts,youwantyouraudiencetobeabletoalmosttastethatproduct,whilebeingrightinfrontoftheirface.Youwantthemtorememberthatproduct,andmakesurethatnexttimetheygogroceryshopping,thatitemisintheircart.Thewholepointis,youwanttomakethedesignmemorable.

• Whoistheprimaryaudienceoftheadvertisementorwebsite?Theprimaryaudienceforthisadvertisementwouldbeanyage,whoeverwouldappealtopitachips,orcinnamon/sugartypesoffood.Thisisaveryuniversalproduct,whichanyonecouldenjoy.

Balance

• Whatistheproductorservicebeingadvertised?

TheproductbeingadvertisedsEosLipBalm.

• BALANCEisbeingusedinthedesigninthefollowingway(s):

X Tocreateamood.

___Symmetricalbalanceisreinforcingthemessage—suchas;serious,conservative,sophisticated,stable,elegant,etc.

X Asymmetricalbalanceisreinforcingthemessage—suchas;relaxed,informal,freeform,creative,etc.

___Tocreatevisualtensionbybeingobviouslyunbalanced.

• Pleasethoroughlyexplainyouranswertothequestionaboveandanalyze/describeinyourownwordshowthisadvertisementorwebsiteusesBALANCE.Inusingbalancetocreateamessage,thisdesignerwasreallythinking.Thisadvertisementcontainsanimageofaglassbowl,containingmultiplelipbalmsthathaveadabofwhippedtoppingontopofthem,reenactingasabowloficecream.Surroundingthisisaspoonontheright,whiletherearemiscellaneousstrawberriesontherightjustplacedrandomly.Bycreatingthisinterestingpicture,thedesignerhascreatedawholedifferentstory.Bypretendingthatthislipbalmwasinabowl,readytobeeating,itbringsouthow“delicious”thisproductis.Andhowthereaderportraysthismessage,canbedifferent.Youcouldeitherseeitasawaytoentertainthereader,withhumor;orsimplyjustbeingcreativeandattractingattentiontotheproductbypresentingitthisway.Theasymmetricalbalancetrulyreinforcesthemessage,whichisacalmerandnaturalway.Thisproductwasproposedwithorganicmaterial,anditpromotesusingorganicproducts.Thefruitevenaddstobeinghealthyaswell,withtheflavorofthelipbalmbeingstrawberry.Thisadvertisementwouldpresentitselftocontainapproximatesymmetry,bythedifferentsizedcomponentsthroughthewholeaditself,butitisequallyweighted.Thebowlitselfcontainingthelipbalmsissymmetrical,butnotwiththelipbalmsincluded.Butthespoonontheleftandthestrawberriesontheright,inadditiontothetextintheupper-righthandcorner,createthis“balance”throughouttheadvertisement.(Henceusingthewordbalance.)

Thedesignerusedbalanceinawaytoattractcustomers,andmakethemfeelcalm,andstressfree.Byusingthisproduct,youwouldn’thavetoeverworryaboutyourlipsbeingun-moisturized.Theimpactthatbalancehasontheaudienceitattractswouldbethesymmetrical-likelayout,butsinceitisnotexact,itreallygivesisalittlemoresomething.

• PleasedescribetheeffectivenessoftheuseofBALANCEinthisdesign.Theuseofbalancereallystrikestheaudiencewithaspirationtopurchasethisproduct.

• Whoistheprimaryaudienceoftheadvertisementorwebsite?Theprimaryaudienceofthisadvertisementwouldbeanyonethatcouldbeindireneedoflipbalm,whomayhavechapped,ordrylipsthatcouldreallyuseaclean,andnaturallipbalm.Thisproductcanbeusedbyanyage,atanytime,sotheaudienceforthisproductisactuallyveryuniversal.

Contrast

• Whatisthenameofthecompany,organizationorindividualutilizingthiswebsite?TheproductbeingadvertisedwouldbeL.A.Colorscosmetics.

• CONTRASTisbeingusedinthedesigninthefollowingway(s):

X Strengthenanidea;supportthemessage.

___Tocreateacontradiction(BIGwritteninverysmalltype).

X Contrastingcolors

___Contrastingvalues

X Contrastingshapes

X Contrastingtexture

X Contrastingtypography

• Pleasethoroughlyexplainyouranswertothequestionaboveandanalyze/describeinyourownwordshowthisadvertisementorwebsiteusesCONTRAST.

Thisadvertisementisveryappealingintheuseoflayoutthedesignerused.Ifitwerewithouttheaboutqualifications,thenitwouldnothavesucceededasanadvertisement.Thisdesignfeaturesagirlwhoisalsowearingthemakeupandnailwearherself,andonthebottomofthepage,showcasesafewoftheirproducts.Thenailpolishesarepouringout;therearepalettesofeyeshadow,andatexturedbackgroundthatisjustalittletoomuchtohandleallatoncetothehumaneye.Butthisiswhatmakestheadvertisementstandout.Thedesignerclearlygottheirpointacross,andusedcontrasttotheiradvantage.Withcosmetics,youwouldthinkacleanandpuremessagewouldsuitthedesigner.Notintoday’smarket.Youwantyourproductstostandoutfromtherest,andlookappealingwithdifferentstrokesofbrushesandpatternscombined.Andthatisexactlywhatthedesignerhasattemptedinthisdesign.

Theimpactthisdesignhadonitsaudienceisawowfactor.Itreallysticksout,flippingthroughamagazineandcominguponthisadvertisement.Itreallydoesitforthedesign,andwithallthedifferentshapesandpatternsusedtocompletetheoverallmessage,itbringsitalltogetherasawhole.

• PleasedescribetheeffectivenessoftheuseofCONTRASTinthisdesign.

Ifeelthatthisdesignworkswellfortheuseofcontrast.Ifitweresparedonsomepartsoftheadvertisement,itwouldnotsucceedaswellasitwouldwithalltheseotherkeyelementsscatteredaboutthead.Ithinkthatincosmetics,youwanttobeunique,andlikementionedearlier,youwanttostandoutinthecrowd.Andkeepingthatinmindthatisexactlywhatthedesignercreated.

• Whoistheprimaryaudienceoftheadvertisementorwebsite?

Theprimaryaudienceoftheadvertisementwouldprospermoretowardsteensoryoungadults,seeingasitisinthecosmeticsdepartment.Butitcouldalsotargetoldergenerationsaswell.Anyonewithaninterestinbeingcreative,wouldgetakickoutofthisdesign.

Unity

Whatisthenameofthecompany,organizationorindividualutilizingthiswebsite?ThenameofthecompanyutilizingthiswebsiteisTDBank,andthelinktothissiteiswww.tdbank.com.

• UNITYisbeingusedinthedesignto:

X Provideconsistency

___Unifythedesignwithconsistentelements(grouped/repeatingelements)

X Leadtheviewer’seyethroughthedesign

• Pleasethoroughlyexplainyouranswertothequestionaboveandanalyze/describehowthisadvertisementorwebsiteusesUNITY.

Theuseofunityinthiswebsitelayoutisverypredominant.Thecompany’slogoistheletters“TD”insideagreenbox,withgreenbeingtheirknowncolorineverythingtodowiththeircompany.Onthewebsite,theyhavevariouswaystheyusedthegreenaspect.Onthetopofthepage,consistsoftheirlogoofcourse,andfromthereisamultitudeofgreenfeatures.Someofthelinksonthewebpagearegreen,inadditiontoanyclickablelinkssuchasthesearchbox’s“GO”link.Thisisaverykeywaytoaddressthecompany’slogo,andspreaditthroughoutthewholelayoutbyjustusingthecolorofthelogo.Youcanalmostnotevenincludethelogoonthiswebsite,andjustlookatthecontentsandthecolorgreen,andjustassumethatitisawebsitebuiltforTDBank.Itisjustarecognizablecolor,andthecompanyhasmadeitthiswayforthem,whichalsohelpstheirbusiness.Thedesigner’sintentwastoclearlymakesurethattheviewerunderstoodwhothecompanywas,byaquickglanceatthishomepage,whichisdefinitelyaccomplished.Anybodywhoisapartofthisbankcanalsospeakforthedesignofthewebsite,becausetheycanquicklyrecognizetheirbank,andthisdesignisverysimplebuthasmuchtosayaboutitselfwithjustusingonekeycolor.Theuseofunityinthisdesignalsocanhelporganizethepage,andwiththedifferentpagesattachedtothesite,theirlinksarealsogreen,andthatcontinuesthroughoutthewholeentirewebsite.Theuseofunityisjustsoimmensethatit’simpossibletogoontoanypageofthiswebsiteandnotseethatsignificantcolorgreen.

• PleasedescribetheeffectivenessoftheuseofUNITYinthisdesign.

Theuseofunitywascertainlyeffective,whichisgreatforthisbusiness/organization.Foracompanytodisplayitselfonline,theywantalayoutthatspeaksfortheirbusiness,andshowstheirprofessionalism.Thislayoutdoesalloftheabove.Itnotonlycreatesanorganizedandsimplisticdesign,butismoreconvenientfortheusertonavigatethroughthesite.

• Whoistheprimaryaudienceoftheadvertisementorwebsite?

Theprimaryaudienceofthiswebsitewouldbeanyage,anygender;anyonewhocouldholdanaccountfromTDBank.Thiswebsiteisaneasily-navigatedplacewherepeoplecangotolookforinformationonthebankitself,oraccountholderscansignontotheironlineaccounts.Thisisadesignedwebsitethatcanreachouttoanyonewhoisinsearchforinformationonbankaccounts,etc.

Color

• Whatisthenameofthecompany,organizationorindividualutilizingthiswebsite?ThecompanythatisutilizingthiswebsiteisKolestonHairColor,andthelinktothiswebsiteishttp://www.koleston.com/en-SA.

• COLORisbeingusedinthedesigninthefollowingway(s):

X Createsamoodorfeeling

X Createsvisualtensionandmovement

X Providesunityandbalance

___Providesstructureandformsagridinadesign

___Providesasenseoforder

___Createsharmony

• Pleasethoroughlyexplainyouranswertothequestionaboveandanalyze/describeinyourownwordshowthisadvertisementorwebsiteusesCOLOR.

Theuseofcolorinthiswebsitedesignwastakenintoconsiderationwiththeproductthecompanywaspromoting.Thecolorpurpleispredominantlyusedonthiswebsite,withacastofacurvytextureinthebackground,whichstandsouttomakethedesignlooksleek,andeasytounderstand.Thecoloritselfisknowntostandforroyaltyandhigher-rankedinsociety,whichgivesitaclassyfeatureaswell.Theuseofthepictureofthemodelwiththewavy,voluminoushairisusedcontinuouslyintheslideshowthatexistsonthesite,andthemodel’shairlookssleekandshinyasifmockingthedesignbehindthem.Theproductishaircolor,andthedesignerwantsittoappearthatifyouusethiscompany’sproducts,youwillfeellikeaqueen,andlookslicklikethedesignpresentsitselfas.Thesimplicityofthedesignisnoticeable,butlikestated,lessismore.Thedesignheredoesn’tneedamultitudeofpatternsanddesignstomakeitlookflashyandartistic,butabitofatextureandsmoothness,andtheyhaveasuccessfulwebsitedesign.Theimpactthisleavesontheaudienceofthesitewouldbeproductive,andtheywouldseemuchmoresuccessratherthanusingsomeothertypeofdesign.

• PleasedescribetheeffectivenessoftheuseofCOLORinthisdesign.

Ithinkthattheuseofcolorinthisdesignisverysuccessful.Ifitwereattemptedinanyotherway,itwouldnotseethegreatachievementthatithasreachedbyusingthisdesign.Thedesignerwasalsoattemptingtoreachtheaudiencewiththesophisticateddesign,andlookverystylishandneat.Thisdesigncouldnotbemoresimplistic,butcatchestheeyeofatrendyindividualwhoisveryinvestedintheirappearance.

• Whoistheprimaryaudienceoftheadvertisementorwebsite?Theprimaryaudienceofthiswebsitewouldbeanyagedfemale,whoeithercolorstheirhair,orislookingtoinvestmoneyintohaircolorforeitherabusinessorpersonaluse.Withtheeconomybeingsonegative,haircolorisadefinitemoneysaverthesedays,especiallyformomswhodon’thavethemoneyortimetogoouttoafancysalonandspendtonsontheirappearance,thiscouldbeanalternativetothatandsavewomenloadsofmoney.

Value

• Whatisthenameofthecompany,organizationorindividualutilizingthiswebsite?TheindividualutilizingthiswebsitewouldbeaguynameMikeKennedy.Thisisapersonalblog.TheURListhisafterthat.com.

• VALUEisbeingusedinthedesigninthefollowingway(s):

X Createsamoodorfeeling

___Createscontrast

X Createsmovementanddirection

• Pleasethoroughlyexplainyouranswertothequestionaboveandanalyze/describeinyourownwordshowthisadvertisementorwebsiteusesVALUE.

Thedesignerusedvalueinaveryinterestingwayinthiswebsitedesign.Thedifferenttexttypesandelementsonthepage,areaverylightversiononvalue.Thetextonthetopofthepagethatreads“THISAFTERTHAT”isadarker-lightshade,andasthepageprogresses,thevalueofthepagetendstobealittlelighter.Thewaythedesignerintendedtodothis,wouldbetocreatearelaxedfeelingasapersoncameuponthiswebsite.Thewebsitealsoconsistsofarrows,thatguideyouthroughthepage,andwheretonavigatenext.Thevalueofthepagealsoconnectswiththenavigationofthepageaswell,byitstartingwithadarkertone,andprogressingtoalightertoneasthepagescrollsdown.Acoupledifferentheadingsandtitlesarethatdarkercolor,thenstartingtoprogressalloveragainastheviewerwastoreadthiswebsitedesign.Theimpactthedesignhasonitsaudiencewouldbethatitcreatesamoreeasy-to-readlayoutwhileviewingthewebpage.Theuseofshapeisalsoapparenthereaswell,withthearrowsmentionedearlier,thatguidetheviewerdownthepage.Butthepredominantuseofvalueisveryobviousinthisdesign.

• PleasedescribetheeffectivenessoftheuseofVALUEinthisdesign.

Theuseofvalueinthisdesignisusedveryeffectively,andithascreatedsuchasimplisticwebpagelayout.Butsimplisticisnotalwaysabadthing.Itcreatessuchaneasy-goingfeeltoit,andmakestheviewerfeelrelieved,thatnavigatingthiswebpagewon’tbeahassletothem.

•Whoistheprimaryaudienceoftheadvertisementorwebsite?

Iwouldsaytheprimaryaudienceofthisadvertisementwouldbeanyonereally,thatwouldunderstandthesubjectsthatthispersondiscussesontheirblog.Oritcouldalsopertaintothosewhoarereallyintoblogging,orlookingtocreatetheirownblogforpersonalreasonsorforabusiness.