Advertisement Final
Transcript of Advertisement Final
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BY Asfand Yar & Rasheed Siddiqi
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Advert ising: The paid, public, non-personal announcement of a persuasivemessage by an identified sponsor; the non -personal presentation or
promotion by a firm of its products to its existing and potential customers.
MISS TAHIRA TARIQ
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Action
Desire
Interest
Attention
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Capture interest and attention
Build Interest
Make interest
Reinforce recall and retention Create differentiation in the marketplace
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TV
Newspapers
Radio
Poster (any) Online
Brochures
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Functions of Advertising Inform the public about aproduct.
Attract consumers attention.
Motivate consumers to buy the product.
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Age of
Print
Industrial
Revolution &
Consumer Society
Age of
Science
Rise of
Agencies
Advertising
Declines
ReintroducingConsumers to
Marketing
Creative
Era
Accountability
Era
1441-
1850
1850s-
1900
1900-
1950s
World War I-
World War II
1950s 1960s-
1970s
1970s-
1990s
1920s
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The Pre-industrial Age (up to start of 19th century)
The Industrializing Age (To WW1)
The Industrial Age(1900s to 1970s)
The Global Interactive Age
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American children see an average of 360,000 televisionads before they graduate high school.
The average American spends 1.5 years watchingtelevision during his or her lifetime.
2/3 of all consumers buy ONLY well known brands.
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Humor- Funny or crazy images.(Mountain Dew) Macho Strong, tough, powerful images.(sharbat-e-
folad Friends Groups of people having fun. (coca cola)
Family Mother, father, and children. (habib, dalda) Fun Everyone is happy. (Cadbury) Nature Outdoor settings. (mineral water) Cartoon People or animals as drawings.(dingdong)
Celebrity Someone most people know.(shahid afridi) Wealth Expensive items all together. (Mercedes ,
Mobile Phones)
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is a type of advertising in which the retailer attempts togain long-term benefits by promoting and selling thestore itself rather than the merchandise in the store.
Creating a positive store image.
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is a type of advertising in which the retailer attempts toincrease short-term performance by using productavailability or price as a selling point.
Increased patronage form existing customers.
Attraction of new customers.
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Information
Status
Entertainment
Intelligence Independence Unfinished Comparison
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Advertising Health Fraud
Credit Repair
Get rich quick Schemes
Product Misrepresentation Travel Fraud
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