8/8/2019 Advertisement Analysis[1]

1/10

CAMLIN

PERMANENT MARKERS

8/8/2019 Advertisement Analysis[1]

2/10

A notice, such as a poster or a paid announcement inthe print, broadcast, or electronic media, designed toattract public attention or patronage

Reasons to AdvertiseMake your name known to people who have neverheard of you

Prove your quality with success stories

Create a desire to buyProve your quality with success

8/8/2019 Advertisement Analysis[1]

3/10

Advertisement concerns to the permanent markerCamlin

APPEARANCE OF THE AD:

The ad appeared in the village because these customsand traditions are practiced mostly in villages.

AUDIENCE:

The audience is

S

tudents Employees

Working class

8/8/2019 Advertisement Analysis[1]

4/10

MEDIUM:

The medium is television

GRAPHICMODES:

13 seconds of a graphic slide show has been shown inthe beginning of the ad

OVERALL DESIGN:

The overall design of the ad is simple and traditional

8/8/2019 Advertisement Analysis[1]

5/10

SPACE AND TIME:

The time span of the ad is 1 minute and 19 sec

8/8/2019 Advertisement Analysis[1]

6/10

PARTICIPANTS:

Participants are husband, wife his mother and rudalis(professional mourners)

PART PLAYED BY THE WORDS:

Music effect is used in the beginning and then thewords are spoken at the end

8/8/2019 Advertisement Analysis[1]

7/10

FOREGROUNDED AND BACKGROUNDED

FEATURES:

Old man, wife, husband, rudalis are fore grounded

whereas the hut and the village scene is backgrounded.

SIGNIFICANCE OF THESE FEATURES:

The participants that are fore grounded are the basic

part of the ad They need to be fore grounded becausethe attention has to be focused on them.

8/8/2019 Advertisement Analysis[1]

8/10

AD SEEKING THE VIEWERS ATTENTION:

Viewers attention is gained through humor in the ad

8/8/2019 Advertisement Analysis[1]

9/10

PRODUCT ASSOCIATION:

The product is associated with the permanent marker.

SUGGESTION:

The ad seems to be for working classCULTURAL ASSUMPTIONS:

Indian culture and their traditions and customs arepromoted

8/8/2019 Advertisement Analysis[1]

10/10

PREFERRED INTERPRETATION:

The most preferred interpretation is that vermillion isrelated to the permanent marker creating the

humorous effect and making the ad affective too.