Advancing UX in Your Organization (TorCHI Talk - December 12, 2013)

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Advancing UX in Your Organization Kimberley Peter User Experience Design Lead IBM Rational Software Toronto, Ontario [email protected] @kpeter Adam Archer Technical Lead, JazzHub IBM Rational Software Toronto, Ontario [email protected] @agarcher IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013

description

This presentation was a refined version of the workshop Adam Archer and I led at Fluxible 2013. Abstract: Getting your design through implementation (in a form you might recognize!) can be a big challenge, especially in engineering-driven companies. In this presentation, we’ll cover some concrete approaches for advancing UX and increasing the chance that your good work will see the light of day. It starts by recognizing areas for change in your context, influencing change at different levels of your organization, and shaping how people make decisions and work together toward shared outcomes. Join two practitioners from IBM, one from UX design and one from engineering, who have found ways to advance UX and have more fun on the job. This session is a mix of presentation and discussion on the following topic areas: * Influencing the engineering team’s plans * Taking a lean cross-functional approach to design * Bringing UX activities into the larger team cadence * Collaborating in both co-located and remote team contexts This session will present opportunities to share your own challenges and solutions, and to learn from other audience participants.

Transcript of Advancing UX in Your Organization (TorCHI Talk - December 12, 2013)

Page 1: Advancing UX in Your Organization (TorCHI Talk - December 12, 2013)

Advancing UX in Your Organization

Kimberley Peter User Experience Design Lead IBM Rational Software Toronto, Ontario [email protected] @kpeter

Adam Archer Technical Lead, JazzHub IBM Rational Software Toronto, Ontario [email protected] @agarcher

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

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Topic Duration

Introductions + overview 10 min

Topic 1 : Motivation 15 min

Activity 1 15 min

Topic 2 : Context 15 min

Activity 2 20 min

Topic 3 : Solutions 15 min

Conclusion 5 min

Discussion + wrap! 15 min

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013! 2!

Our plan in detail

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IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

Introductions + Overview

3!

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About ‘us’

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013! 4!

Kimberley Peter Designer

Adam Archer Software Engineer

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Our plan today …

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

Motivation Consider cause or

motivation for change in your context

5!

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Our plan today …

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

Motivation Consider cause or

motivation for change in your context

6!

Context Visualize context for prospective areas to

affect change

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Our plan today …

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

Motivation Consider cause or

motivation for change in your context

7!

Context Visualize context for prospective areas to

affect change

Solutions Identify potential

solutions for change to try out in your

context

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A few disclaimers

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Not a prescription 1

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A few disclaimers

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013! 9!

Not representing process or

methods in general at IBM

Not a prescription 2 1

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A few disclaimers

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013! 10!

Not a replay of existing sources

Not representing process or

methods in general at IBM

Not a prescription 2 1 3

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IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

Topics

11!

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Topic #1

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

Motivation Consider cause or

motivation for change in your context

12!

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Pattern of practice (for change)

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PRACTICE SHARE EXPERIMENT

13!

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Pattern of practice (for change)

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

Do it. Don’t sell it. – Jeff Patton

Begin anywhere.– John Cage

PRACTICE SHARE EXPERIMENT

14!

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Pattern of practice (for change)

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

Do it. Don’t sell it. – Jeff Patton

Begin anywhere.– John Cage

Share the value.

Promote practices.

Think ‘us’. – John Wiegand

PRACTICE SHARE EXPERIMENT

15!

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Pattern of practice (for change)

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

Do it. Don’t sell it. – Jeff Patton

Begin anywhere.– John Cage

Share the value.

Promote practices.

Think ‘us’.– John Wiegand

Adapt to context.

Hone your skills.

Fake it ‘til youbecome it.– Ann Cuddy

PRACTICE SHARE EXPERIMENT

16!

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Pattern of practice (for change)

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

Do it. Don’t sell it. – Jeff Patton

Begin anywhere.– John Cage

Share the value.

Promote practices.

Think ‘us’.– John Wiegand

Adapt to context.

Hone your skills.

Fake it ‘til youbecome it.– Ann Cuddy

PRACTICE SHARE EXPERIMENT

RECOGNIZE!

17!

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IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

Motivation & ‘inventing on principle’

Source: Bret Victor, Inventing on Principle: Living for a Cause, CUSEC 2012 (http://vimeo.com/36579366)

“Creators need an immediate connection … This principle is so important to me that when I see a violation of it, I consider it a moral wrong. And I don’t think ‘opportunity’, but rather ‘responsibility’.”

18!

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Larry Tesler – “No Modes”

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

Image source: http://www.designinginteractions.com/interviews/LarryTesler

“… what drove him was the belief that ‘no person should be trapped in a mode’ … and made it his life’s work to fight against.”

19!

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Motivation in context

•  Bret’s Principle: “Creators need an immediate connection”

•  Larry’s Principle: “No person should be trapped in a mode”

•  Your Principle: “…”

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Motivations – A designer’s perspective

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013! 21!

Eng-driven solutions

Wasted time on unused designs

Too problem-solving oriented

Different cadences

Distributed teams

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Motivations – A developer’s perspective

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013! 22!

Distributed teams

Impractical designs

Too feature oriented

Late-breaking changes Eng-driven solutions

Wasted time on unused designs

Too problem-solving oriented

Different cadences

Distributed teams

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Hmmm, these seem familiar

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013! 23!

Eng-driven solutions

Wasted time on unused designs

Too problem-solving oriented

Different cadences

Distributed teams Distributed teams

Impractical designs

Too feature oriented

Late-breaking changes

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L

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Motivation & ‘designing on principle’

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013! 25!

Making software should be satisfying for everyone involved

and result in quality outcomes

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Activity #1

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

Motivation Consider cause or

motivation for change in your context

26!

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27!

•  The Breakup Letter –  Consider your organization or team to be a ‘person’

you’ve been dating

–  Write that person a breakup letter. What would you say if you were going to end this relationship?

•  Time: 5 minutes •  Materials: Pen and paper

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

Activity #1 – Part 1

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•  Share your letter –  Volunteers?

•  Time: 5 minutes

28!

Activity #1 – Part 2

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

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•  Highlight each issue within your letter –  This will help later with Activity #2

•  Time: 2 minutes •  Materials: Pen and paper

Activity #1 – Part 3

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

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Topic #2

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

Motivation Consider cause or

motivation for change in your context

30!

Context Visualize context for prospective areas to

affect change

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Process in context – Model

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Process in context – Model

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Process in context – Players+Activities

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Process in context – Issues

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Motivation Consider cause or

motivation for change in your context

Activity #2

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013! 35!

Context Visualize context for prospective areas to

affect change

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Activity #2 – Part 1

•  Find a partner

•  Welcome to My World –  Take the issues you identified in the breakup letter and

sketch out the interactions around these issues (e.g., what, when, who) – include full context and non-friction points

–  Use the post-its and shapes (circles, boxes, arrows) to make a flow diagram with annotations

–  Add new information if you think of it

•  Time: 10 minutes •  Materials: Post-its, sharpies, large paper

36!IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

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Activity #2 – Part 2

•  Share and elaborate on your world –  Share your sketch with your partner –  Clarify and discuss areas of ease, challenge and

interactions with others –  Elaborate your drawings

•  Time: 10 minutes –  5 minutes to share / 5 minutes to discuss –  You can share in succession, or share then clarify

each person in turn

37!IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

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Topic #3

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

Motivation Consider cause or

motivation for change in your context

38!

Context Visualize context for prospective areas to

affect change

Solutions Identify potential

solutions for change to try out in your

context

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IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013! 39!

Being a PROBLEM SOLVER is a good thing.

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IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013! 40!

Being a PROBLEM SOLVER is a good thing. Right?

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Reframing from the design perspective

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Reframing from the design perspective

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ProblemSolving

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Reframing from the design perspective

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ProblemSolving

Problem Understanding

ProblemFinding

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Recognizing areas for change

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Shifting emphasis

45!

WHAT HOW

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

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Shifting emphasis

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Planning content Planning activities

WHAT HOW

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Shifting emphasis

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013! 47!

Planning content

Problem solving Problem finding and understanding

Planning activities

WHAT HOW

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Shifting emphasis

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013! 48!

Planning content

Problem solving

Independent design Co-making

Problem finding and understanding

Planning activities

WHAT HOW

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Shifting emphasis – Examples

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013! 49!

Planning content

Problem solving

Independent design Co-making

Problem finding and understanding

Planning activities

WHAT HOW

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Planning activities

EXAMPLES 1.  Story mapping an holistic user-centric picture 2.  Shared team rhythm

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013! 50!

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1. Story mapping

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013! 51!

Activity

Task

Sub-task

Time

Release 2

Release 1

Great sources for learning more: Jeff Patton and Winnipeg Agilist  

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1. Story mapping – Example

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013! 52!

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1. Story mapping – Our first experiment

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A messy start

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1. Story mapping – Remote (template)

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2. Shared team rhythm

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013! 55!

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Shifting emphasis – Examples

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013! 56!

Planning content

Problem solving

Independent design Co-making

Problem finding and understanding

Planning activities

WHAT HOW

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Problem finding & understanding

EXAMPLE 1.  Using hypothesis-driven exploration

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013! 57!

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1. Hypothesis-driven exploration

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013! 58!

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Shifting emphasis – Examples

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013! 59!

Planning content

Problem solving

Independent design Co-making

Problem finding and understanding

Planning activities

WHAT HOW

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Co-making (and co-learning)

EXAMPLE 1.  Team book club 2.  Design studio method

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013! 60!

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1. Team Book Club

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

2  1   3  

61!

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2. Design studio method

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013! 62!

Follows a pattern

Understand THE PROBLEM

Sketch A SOLUTION

Present THE IDEAS

Critique THE IDEAS

Great sources for learning more: Will Evans, Nathan Curtis and Todd Zaki Warfel

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2. Design studio method

Benefits •  Collaborate to understand together

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2. Design studio method

Benefits •  Collaborate to understand together •  Generate ideas from different perspectives

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2. Design studio method

Benefits •  Collaborate to understand together •  Generate ideas from different perspectives •  Solidify ideas via sharable artifacts

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2. Design studio method

Benefits •  Collaborate to understand together •  Generate ideas from different perspectives •  Solidify ideas via sharable artifacts •  Create shared ownership

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2. Design studio method

Benefits •  Collaborate to understand together •  Generate ideas from different perspectives •  Solidify ideas via sharable artifacts •  Create shared ownership •  Allow for open and honest critique

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2. Design studio method

Benefits •  Collaborate to understand together •  Generate ideas from different perspectives •  Solidify ideas via sharable artifacts •  Create shared ownership •  Allow for open and honest critique •  Force participants to defend concepts

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2. Design studio method – Remote

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+ Audio/teleconference Screen sharing software Social software Sketching tools  

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2. Design studio method – Remote

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Activity #3 – Homework J

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

Motivation Consider cause or

motivation for change in your context

71!

Context Visualize context for prospective areas to

affect change

Solutions Identify potential

solutions for change to try out in your

context

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•  Brainstorm solutions from a distance –  You now have some perspective on your partner’s

challenges and context –  As someone at a distance, reflect on possible

solutions to your partner’s challenges –  Use post-its to write down all the possibilities you can

think of –  Place post-its on your partner’s world maps/sketches

•  Time: 5 minutes •  Materials: Post-its, sharpies, your world

maps/sketches

72!IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

Activity #3 – Part 1

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•  Discuss solutions –  Take turns sharing your solution ideas with your partner

•  Time: –  10 minutes: 5 minutes each to share

(we will signal at 5 minutes)

73!IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

Activity #3 – Part 2

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Conclusion

74!

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How are we doing?

75!

Is making software satisfying for everyone involved

and resulting in quality outcomes?

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

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How are we doing?

76!IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

J people

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How are we doing?

77!IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

J design people

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How are we doing?

78!IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

J design quality people

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How are we doing?

79!IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

J design quality people It’s a work in progress

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A few last take aways …

1.  Change takes time – a lot of time

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Timeline example

IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

2009 2011 2012 2014 2010 2013

Partner w/ tech leads to influence dev plans  

Lead cross-functional feature teams  

Plan w/ PM + tech leads  

Lead design studios  

Engage dev peers in synthesis activities  

Book club  

Change project teams  

Increased emphasis on design  

Review + periodically collaborate w/ individual devs  

81!

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A few last take aways …

1.  Change takes time – a lot of time

2.  Relationships matter – both bottom-up and top-down

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A few last take aways …

1.  Change takes time – a lot of time

2.  Relationships matter – both bottom-up and top-down

3.  Small changes keep you motivated To keep your momentum and motivation up, get in the habit of accomplishing small victories along the way.– Rework by Jason Fried and David Heinemeier Hansson

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IBM Rational . TorCHI - December 12, 2013 . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2013!

Thank You!

84!

Kimberley Peter [email protected] @kpeter

Adam Archer [email protected] @agarcher

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Sources for methods (adapted) Activity 1 : The Breakup Letter •  Hanington, B., Martin, B.,

Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions, Rockport Publishers (2012)

Activity 2 : Welcome to My World •  Gray, D., Brown, S., Macanufo, J., Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers, O’Reilly Media, 1st Edition (2010) Activity 3 : Getting Distance (not used in this version of the workshop) •  Heath, C., Heath, D., Decisive: How to Make Better Decisions in Life and Work, Random House Canada (2013)

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Sources for further learning (1 of 3) Agile / Lean UX Methods •  Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013)

•  Ramsey, A., Designing with Agile Workshop: Fast, Effective Methods that Work (Anders Ramsey – Blog, 2011)http://www.andersramsay.com/2011/10/06/designing-with-agile-workshop/

Design Principles •  Hess, W., Design Principles: The Philosophy of UX (Slideshare, 2011)

http://www.slideshare.net/whitneyhess/design-principles-the-philosophy-of-ux Design Studio Method •  Curtis, N., Sketching for Understanding (UIE Webinar, 2013)

http://www.uie.com/events/virtual_seminars/sketching_understanding/ •  Zaki Warfel, T., The Design Studio Method (Agile UX NYC 2012 – Vimeo, 2012)

http://vimeo.com/37861987

•  Evan, W., (no longer available at UXMag – try Semantic Foundry (http://www.semanticfoundry.com) for possible updates): –  Evans, W., Introduction to Design Studio Methodology (UX Magazine – Article, 2011)

http://uxmag.com/articles/introduction-to-design-studio-methodology

–  Evans, W., The Design of Design Studio (UX Magazine – Article, 2011)http://uxmag.com/articles/the-design-of-design-studio

–  Evans, W., Design Studio and Agile UX: Process and Pitfalls (UX Magazine – Article, 2011)http://uxmag.com/articles/design-studio-and-agile-ux-process-and-pitfalls

Feature Teams •  Larman, C., Vodde, B., Feature Team Primer (PDF, 2010)

http://featureteamprimer.org/feature_team_primer12.pdf

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Sources for further learning (2 of 3) General Theory, Practice, and Inspiration •  Brown, T., Change By Design: How Design Thinking Transforms Organizations and Inspires Innovation, Harper Business, 1st Edition

(2009)

•  Buxton, B., Sketching User Experiences: Getting the Design Right and the Right Design, Morgan Kaufmann, 1st Edition (2007)

•  Cuddy, A., Your body language shapes who you are, TED Talk (2012)http://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are.html

•  Fried, J., Heinemeier Hansson, D., Rework, Crown Business (2010)

•  Merholz, P., Wilkens, T., Schauer, B., Verba, D., Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design, O'Reilly Media (2008)

•  Victor, B., Inventing on Principle: Living for a Cause (Canadian University Software Engineering Conference, CUSEC 2012 – Vimeo, 2012) http://vimeo.com/36579366

•  Wellings, P., Gray, C., Turning a Developer-driven Organization into a UX Company (UX Week – Vimeo, 2010)http://vimeo.com/15136913

Remote Collaboration Methods •  Curtis, N., Efficient Sketching Studios With Remote Participants (EightShapes – Blog, 2011)

http://www.eightshapes.com/blog/2011/10/13/efficient-sketching-studios-with-remote-participants/

•  Gothelf, J., Designing with remote teams (Jeff Gothelf – Blog, 2013)http://www.jeffgothelf.com/blog/designing-with-remote-teams/

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Sources for further learning (3 of 3) Strategy and Planning Methods •  Milan, M., Ladner, S., Backcasting: How I learned to stop predicting and help my clients (IA Summit – Slideshare with audio, 2007)

http://www.slideshare.net/mmilan/backcasting-ia-summit-2007-session-presentation

•  Milan, M., Backcasting 101: Collaborative Strategy Development for Information Architects (IA Summit – Slideshare, 2008)http://www.slideshare.net/mmilan/backcasting-101-final-public

•  Patton, J., The new user story baclog is a map (Agile Product Design – Blog, 2008)http://www.agileproductdesign.com/blog/the_new_backlog.html

•  Patton, J., Story mapping for UX Practitioners: Tying Agile and UX together (UIE Podcast, 2011)http://www.uie.com/brainsparks/2011/10/07/jeff-patton-story-mapping-for-ux-practitioners-tying-agile-and-ux-together/

Synthesis Theory and Methods •  Kolko, J., Exposing the Magic of Design: A Practitioners Guide to the Methods and Theories of Synthesis, Oxford University Press

(2011)

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