Lean UX for non-UX Professionals
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Lean UX for non-UX Professionals
Volker Gersabeck @thinkingUX
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About me
• UX Experience: 7 years
• Background: Developer, Alumnus of HPI in Potsdam
• Founded Pidoco - a web-based prototyping tool
• Smava is a customer of Pidoco
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What is User Experience?
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–Leah BuleyAuthor of “The User Experience Team of One”
“User Experience is the overall effect created by the interactions and perceptions that
someone has when using a product or service”
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Vijay Kumar: 101 Design Methods
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Related Topics• Interaction Design • Information Architecture • User Research • Usability • Visual Design • Content Strategy • Service Design • Customer Experience
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What is Lean UX?
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Foundations of Lean UX
• Design Thinking
• Agile Software Development
• Lean Startup
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Design Thinking
• “Innovation powered by … direct observation of what people want and need in their lives” - Tim Brown, IDEO
• Every aspect of a business can be approached with design methods
• Interdisciplinary work to design products
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Agile Software Development
• Individuals and interactions over process and tools
• Working software over comprehensive documentation
• Customer collaboration over contract negotiation
• Responding to change over following a plan
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Lean Startup
• “build - measure - learn” feedback loops
• Minimum Viable Products
• Work with hypotheses that you test early
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Lean UX Process
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Basic Elements
• Assumptions
• Hypotheses
• Outcomes (not Output)
• (Proto-)Personas
• Features
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Hypothesis Template
We believe [this statement is true]. We will know we’re [right / wrong] when we see the
following feedback from the market: [qualitative feedback] and / or [quantitative feedback]
and / or [key performance indicator change].
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Subhypothesis Template
We believe that[doing this / building this feature / creating this experience] for [these people / personas] will achieve [this outcome]. We will know this is true when we see [this market feedback, quantitative measure, or qualitative insight].
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Proto Persona
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MVPs and Experiments
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MVPs
• MVPs are used to test the hypotheses
• MVPs can but need not be prototypes:
• Google AdWords
• Landing Pages
• Button to nowhere
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Prototypes
• Different Prototypes provide different feedback!
• Differ in Appearance, Interactivity, Data, Functionality
• Choose a matching type for what you want to test
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Before the user test
• Meet your users regularly, e.g. every week / iteration
• Try to find real users from your target group
• Create a Test Scenario upfront and try yourself first
• Add a few easy questions to start with
• Be prepared for recording / note taking / photos
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When you do user tests
• Ask open questions (Why? What would you expect?)
• Let users try themselves before you give a hint
• Allow your users time to think
• Have your team watch a user test - it’s eye opening!
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After the user test
• Fix easy bugs in between tests
• Learn to interpret the Feedback: users don’t tell you exactly what they want!
• Sometimes users are asking for features that don’t match your vision / strategy
• Improve your Personas along the way
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Book Recommendations
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Thank you!Volker Gersabeck
@thinkingUX