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Advanced YouTube Marketing Strategies for Bloggers
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Transcript of Advanced YouTube Marketing Strategies for Bloggers
YouTube MarketingStrategies for Bloggers
Advanced
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YouTube Marketing Tips
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Have a Consistentupload schedule
Most important factor in successCommunicate in banner, About section,video descriptions, end cards
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Hook unsubscribedviewers in first fewsecondsHighlight best contentEncourage to subscribeAnnotations - send newvisitors to top videos andplaylist
FREE EBOOK!
How to BuildYour Blogging
BusinessThroughTeaching
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Channel Trailer
FREE EBOOK!
How to BuildYour Blogging
BusinessThroughTeaching
OL
GO
WWW.BECOMEABLOGGER.COM
Cards
On mobile, average viewingsession > 40 minutes, (50%more, year over year). Info cards appear on mobile. More professional way toannotate videos. Link to a video, playlist,merchandise page, fanfunding page, or a website.
FREE EBOOK!
How to BuildYour Blogging
BusinessThroughTeaching
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GO
WWW.BECOMEABLOGGER.COM
Brandingwatermark
Helps increase channelengagement and subscribers.Allows easier sign up forsubscription when viewershover over it.Watermark stays with yourvideos when they areembedded outside ofYouTube.
Clear, in-focus and high-resolutionBright, high contrast, well-framed and visually compellingClear across devices of all sizes (from desktop tomobile)Visually reinforcing your video’s titleAccurate reflections of your content
90% of the best-performing videos onYouTube have visually interestingcustom thumbnails that viewers wantto click. Best Practices:
16 : 9
640px by 360px
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Custom Thumbnail
Improve and Analyse
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Watch Time ReportWhen are viewers engaging withyour videos the most?Gives you an overview of the dailyWT associated with the channelHigher watch time = higher rank inYouTube
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When and how are you losing viewers?Helps improves your video structures.TIP: Jump straight into the content.Your title and custom thumbnail alreadytell people what to expect from yourvideo.
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Audience Retention Report
How are people finding your videos?TIP: Use YouTube search data to seethe terms that people are using to findyou and your content.
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Traffic Sources Report
Ar your viewers leaving your videos tooquickly?Rule of thumb: Click through rate shouldalways be higher than your close throughrate.Don’t encourage your viewers to click awaybefore they’ve even seen the content. Give VALUE first.
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Annotations Report
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