Advanced YouTube Marketing Strategies for Bloggers

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YouTube Marketing Strategies for Bloggers Advanced WWW.BECOMEABLOGGER.COM

Transcript of Advanced YouTube Marketing Strategies for Bloggers

Page 1: Advanced YouTube Marketing Strategies for Bloggers

YouTube MarketingStrategies for Bloggers

Advanced

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Page 2: Advanced YouTube Marketing Strategies for Bloggers

YouTube Marketing Tips

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Page 3: Advanced YouTube Marketing Strategies for Bloggers

Have a Consistentupload schedule

Most important factor in successCommunicate in banner, About section,video descriptions, end cards

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Hook unsubscribedviewers in first fewsecondsHighlight best contentEncourage to subscribeAnnotations - send newvisitors to top videos andplaylist

FREE EBOOK!

How to BuildYour Blogging

BusinessThroughTeaching

OL

GO

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Channel Trailer

Page 5: Advanced YouTube Marketing Strategies for Bloggers

FREE EBOOK!

How to BuildYour Blogging

BusinessThroughTeaching

OL

GO

WWW.BECOMEABLOGGER.COM

Cards

On mobile, average viewingsession > 40 minutes, (50%more, year over year). Info cards appear on mobile. More professional way toannotate videos. Link to a video, playlist,merchandise page, fanfunding page, or a website.

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FREE EBOOK!

How to BuildYour Blogging

BusinessThroughTeaching

OL

GO

WWW.BECOMEABLOGGER.COM

Brandingwatermark

Helps increase channelengagement and subscribers.Allows easier sign up forsubscription when viewershover over it.Watermark stays with yourvideos when they areembedded outside ofYouTube.

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Clear, in-focus and high-resolutionBright, high contrast, well-framed and visually compellingClear across devices of all sizes (from desktop tomobile)Visually reinforcing your video’s titleAccurate reflections of your content

90% of the best-performing videos onYouTube have visually interestingcustom thumbnails that viewers wantto click. Best Practices:

16 : 9

640px by 360px

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Custom Thumbnail

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Improve and Analyse

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Watch Time ReportWhen are viewers engaging withyour videos the most?Gives you an overview of the dailyWT associated with the channelHigher watch time = higher rank inYouTube

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When and how are you losing viewers?Helps improves your video structures.TIP: Jump straight into the content.Your title and custom thumbnail alreadytell people what to expect from yourvideo.

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Audience Retention Report

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How are people finding your videos?TIP: Use YouTube search data to seethe terms that people are using to findyou and your content.

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Traffic Sources Report

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Ar your viewers leaving your videos tooquickly?Rule of thumb: Click through rate shouldalways be higher than your close throughrate.Don’t encourage your viewers to click awaybefore they’ve even seen the content. Give VALUE first.

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Annotations Report

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