The New Social Norm: How to Make the Most of Your Corporate Bloggers
Social Strategies for Bloggers
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Social Strategies for Bloggers May, 18 2013 Ashley Stuart @FancyPant s10
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As the number of social networks continues to grow it's important to focus your social efforts on the channels which are the best fit for your blog and your audience. Social Strategies for Bloggers will cover how to develop a solid social strategy, the best ways for optimizing the various social channels for search, and useful tools for measuring the successes of difference social vehicles.
Transcript of Social Strategies for Bloggers
Social Strategies for Bloggers
May, 18 2013
Ashley Stuart@FancyPants10
Social Strategies for Bloggers
IntroductionSo many social sites, so little time
Consider….
• Your bandwidth• Which social sites your readers spend
their time on> Demographics can lend insight
• What social channels are appropriate for your content
• What channels have the ability to deliver the message types needed for your blog
@FancyPants10
Social Strategies for Bloggers
Social Puzzle
@FancyPants10
Social Strategies for Bloggers
FacebookPin important postsPinned posts remains at the top of the page and remains for 7 days.
Page InsightsGain a greater understanding of how people are engaging with your content and obtain valuable demographic data
*Keep personal page and blog page separate
@FancyPants10
Social Strategies for Bloggers
TwitterTwitter Cards: Twitter cards attach visual media experience to your tweets. Once a few lines of HTML is added to your blog, Tweeted links will have a “card” added to the Tweet that’s visible to Followers.
@FancyPants10
Social Strategies for Bloggers
TwitterTwitter Cards: Twitter cards attach visual media experience to your tweets. Once a few lines of HTML is added to your blog, Tweeted links will have a “card” added to the Tweet that’s visible to Followers.
@FancyPants10
Social Strategies for Bloggers
Twitter Cards
@FancyPants10
Social Strategies for Bloggers
https://dev.twitter.com/docs/cards
@FancyPants10
Social Strategies for Bloggers
PinterestPinterest Analytics: Pinterest Audience Insight = Better Content Decisions • Must have Pinterest Business Page• Adaptation of Pinterest's New Look• A Verified Website (denoted by a checkmark next to your URL on your profile page)
Add SEO value to your Pins• When creating pin boards, use descriptive keyword-focused titles• In descriptions, ensure you’re including product keywords that describe
the product and its features/benefits• Ensure images include a descriptive filename and alt-text
Verification for bloggers
REMEMBER TO…
• Pin thematically relevant images from other Pinterest users
• Leaving comments on other user’s pins
• Using the mention feature
• Follow other users or brands
@FancyPants10
Social Strategies for Bloggers
Google+Communities: Join or Create a Google+ Community around your blog theme. By creating a community and/or creating content you’re building your expertise with others in the industry. If an industry related Community is created, be sure that it’s an outlet for information sharing and NOT a place where you’re pushing your blog.
Use Markup in Google+ posts: *bold* _italic_
Place a Google+ Badge above the fold on your blog (and make sure it’s a FASS button
@FancyPants10
Social Strategies for Bloggers
Quora: Promote your expertise
@FancyPants10
Social Strategies for Bloggers
Quora: Promote your expertise
Quora gives you the ability to follow specific topics so you can be on top on new questions that are posted and answer in a timely matter.
@FancyPants10
Vine
Social Strategies for Bloggers
Vine in Action
Video is hard…Make it EASY with Vine!
Vine is an app which allows you to create 6 second looping videos and share via social networks with ease
Vine is Great for…
• How-to tutorials• Stop motion• Demonstrations• Recipes• Showcases• Interviews • Events• Sound bites • Etc, Etc, Etc…
@FancyPants10
Social Strategies for Bloggers
Paid: Determine your budget before you spend
Calculate your raw ROI, then decide an acceptable ROI, a return you can live with to accommodate marketing spend
Take gain from investment (price point) - cost of investment cost of investment
@FancyPants10
Social Strategies for Bloggers
Automation: Give yourself a break Hootsuite: Not only a social dashboard. Integrate multiple Facebook and Twitter accounts. This is free for up to 5 accounts and only $5/month for >5. You can use HootSuite Hootlet plugin (Chrome or FireFox) which allows for Auto Scheduling, optimization of delivery times, and easy link sharing.
@FancyPants10
Social Strategies for Bloggers
Automation: Give yourself a break Triberr: Triberr Helps to grow your blogs readership by connecting with like minded bloggers who are interested in reading and supporting each other.
@FancyPants10
Social Strategies for Bloggers
Automation: Give yourself a break Dlvr.it: Plug in a group of RSS feeds and decide what social media accounts you want them to go to. When RSS posts go live, it automatically sends them to the networks you’ve selected. Best of all, it’s completely free.
@FancyPants10
Social Strategies for Bloggers
Use search trends to drive timely content
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Social Strategies for Bloggers
Use Auto Suggest Tools to Expand on Content Ideas
@FancyPants10
Social Strategies for Bloggers
Drive Traffic With Social Channel specific strategies FASS Buttons Use trending hashtags when promoting Flaunt your expertise Use videos to attract new users Pay for the visit Use search interest to schedule content Automate when possible Consistently engage with your audience Measure, Measure, Measure
@FancyPants10
Social Strategies for Bloggers
Social ToolsSocial Mention: Receive daily email alerts for just about anything.
Twitter Counter: Track your twitter account growth over time. You can also compare your growth to other people’s handles.
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Social Strategies for Bloggers
Social ToolsFollowerWonk: Search Twitter bios to find other bloggers to follow & engage with-hopefully they will return the favor!
@FancyPants10
Social Strategies for Bloggers
Social ToolsSimply MeasuredOffers many free social reports including:
• Twitter Follower Report• Facebook Fan Page Report• Vine Tweet Analysis• Social Traffic Report• Instagram User Report• Facebook Competitive Analysis Report• YouTube Channel Report• Tumblr Report• Linkedin Profile Analysis
@FancyPants10
Social Strategies for Bloggers
Building a Social Strategy What’s the point? (your objective)
Who am I trying to reach?
How will you reach them?
Set communication goals
Set success metrics
Create a channel specific content calendar@FancyPants10
Edit This Every Time
Resources Twitter Cards: https://dev.twitter.com/docs/cards Pinterest Blog Verification: https://help.pinterest.com/entries/22250923-Verify-your-blog#
blog_verification Quora: www.quora.com Triberr: http://triberr.com/ Dlvr.it: http://dlvr.it/ Google Trends: http://www.google.com/trends/ Ubersuggest.org: http://ubersuggest.org/ Social Mention: http://www.socialmention.com Twitter Counter: http://twittercounter.com FollowerWonk: www.followerwonk.com Simply Measured http://simplymeasured.com/free-social-media-tools @FancyPants10
