1. ADVANCED FACEBOOKFORBUSINESS FOR BUSINESS FORBUSINESS FORBUSINESS FOR BUSINESS FOR BUSINESS FOR BUSINESS

2. WHY BOTHER? BECAUSE OVER 450 MILLION PEOPLE USE IT? TARGET NEW CUSTOMERS? BUILD AN ONLINE COMMUNITY OF FANS? START A CONVERSATION WITH POTENTIAL CUSTOMERS? INSTANTLY PROMOTE PRODUCTS AND SERVICES? BECAUSE IT IS FREE? BECAUSE IT IS FUN? 3. YES! 4. GO WHERE PROSPECTIVE CUSTOMERS ALREADY ARE ONLINE 5. YOU HAVE A FAN PAGE FOR YOUR BUSINESS, NOW WHAT? 6. USE YOUR BUSINESS LOGO AS THE PROFILE PICTUREAND BRAND THE PAGE AS YOURS 7. Shorten your URL Brand your page www.facebook.com/username 8. LOAD YOUR PAGE WITH INFORMATION 9. POPULATE YOUR WALL 10. PROVIDE LINKS TO FACEBOOK FROM YOUR WEBSITE BY CREATING ABADGE. 11. CONNECT YOUR BUSINESS PAGE TO OTHER BUSINESSES 12. 13. 14. AIM PAID ADVERTISING AT POTENTIAL CUSTOMERS 15. TARGET YOUR AUDIENCE FACEBOOK USERS PROVIDE INFORMATION ONTHEIR PROFILES:HOMETOWN,EMPLOYER,EDUCATION,BOOKS ,MOVIES,POLITICS,RELIGION SMALL BUSINESS CAN AIM ADS AT SPECIFICDEMOGRAPHICS LIKE NEVER BEFORE. 16. UTILIZE ALL AVAILABLE DATA 17. DEMOGRAPHICS 18. MORE DATA 19. WEEKLY EMAIL SUMMARIES 20. KEEP THE PAGE PROFESSIONAL. RULE OF THUMB POST ON FACEBOOK WHAT YOU WOULD COMFORTABLY PUT IN APOSTER TO HANG IN YOUR STORE OR BE PRINTED IN NEWSPAPERS OR MAGAZINES. 21. PRIVACY 22. 23. 24. TIPS ALLOW THE CONVERSATION TO BEGIN. LISTENING AND RESPONDING TOTHE GOOD, BAD AND UGLY CAN HELP YOU SERVE CUSTOMERS BETTER. LESS ABOUT SELLING MORE ABOUT INTERACTING, BEGIN THE ONLINECONVERSATION WITH FANS AND CRITICS ALIKE. KEEP CONTENT FRESH, UPDATE STATUS, WALL, EVENTS, ETC., OFTEN. DONT EXPECT RESULTS OVERNIGHT, GIVE YOUR NETWORK TIME TO BUILD. 25. IN CONCLUSION BE CREATIVE AND HAVE FUN. EXPLORE, EXPLORE, EXPLORE WHAT ARE LIKE BUSINESSES DOING ON FACEBOOK? JOIN GROUPS, CREATE GROUPS, BE A FAN RAISE BRAND RECOGNITION FOR YOUR BUSINESS. WITH THE ABILITY TO ADD PHOTOS AND VIDEO TO YOUR PAGE THE POSSIBILITIES FOR FACEBOOK ARE ENDLESS. JOIN LESTER PUBLIC LIBRARY ON FACEBOOK:http://www.facebook.com/LesterLibrary 26. THANK YOU!